Well, we have all heard the words….. ‘Content is King‘. So, is content really King? Well in my industry and opinion, I am surely NOT going to tell you that it’s not, because content is King but it doesn’t stop there is my main point. You can have the best content in the world and if your website stinks and you don’t share your contact with anyone, then it doesn’t get seen and that right there is….Pointless!
Get it out there
So now that you have this great content you need to make sure that you share it and put it out in the internet world so others could see, and hopefully share it. So what’s the best way to do this? A great way to start is to participate in share the love blog days (FB groups where you post your link and promise to comment and share on other people’s blogs because they will comment and share yours). Then, you could also look for opportunities to guest blog, engage with other people’s blogs, participate in forums and actually get out there and be authentic… those sorts of things. Other ways that you can get your blog and content out there is to put sharing plugins on your blog so that others can share it. The point here is to make sure that it is easy to comment and share, because if you make it difficult then you’re making the reader and the sharer work harder and they’re going to walk away.
Another cool tip about getting out there is to share your stuff on social media over and over again. As long as your content is Evergreen (valuable today and in 3, 6 or 12 months from now), you can share and schedule your Evergreen content to your various social media platforms on a regular and recurring basis. Your blogs are not meant to post and share once and be done with it. Your blogs are intended to re-share on various platforms, various times and then reoccurring times. Again, I like to call these evergreen posts because they will continuously be able to be shared throughout the year and years to come.
Recap on sharing:
- share your valuable blogs on your own social media
- participate in share the love days – reciprocal sharing
- find opportunities to guest blog
- engage on other people’s blogs
- authentic engagement on forums
- add sharing and comment plugins to your website (make it easy)
- reschedule and reshare evergreen content
I have is a nice little checklist that tells me where I need to share a blog and things that I need to do once I write a blog. I’m going to lay them out for you here…. yup.. for FREE… just to help YOU! You are welcome! 😉
- write my blog then add to my spreadsheet
- get shortened (and trackable) link with Go.ogl or whatever shortener you want
- share with Buffer to Facebook, Twitter, LinkedIn and Google+
- share on medium
- share on LinkedIn as a published post. now called article
- share on Tumblr
- Stumble blog
- pin one or two images to one or two Pinterest boards (infographics rock)
- bookmark on Delicious (note, this can be quirky at times)
- bookmark on Digg
- bookmark on Diigo
Once I add a blog to my spreadsheet, it is now in motion to be shared on a regular and recurring basis. Note, I blog once a week but share a blog a day… so you do the math! Obviously as I add more blogs it takes longer for them to be recycled but the point is if you have 10 blogs then they get shared every 10 days, if I have a hundred blogs and they get shared every hundred days, if I have 365 blogs they get shared once a year… you get the idea.
Make it pretty
Now that you have this great blog content and that you’re posting and sharing it, you want to be sure the readers will stick around when they get there. When readers come to your website for this amazing content, if it looks messy, is hard to read, has boldface font all over the place, has various colors of text, no pictures or too many pictures, you’re going to lose the reader. So the idea is to make it easy to read, easy to skim, and to tell the story in an effective manner. I’ve written various blogs on it so feel free to check those out they are linked with this blog.
Blog quality #evergreen content, make it pretty, #share on social media, rinse & repeat!Click to tweet
Hopefully this is been a nice little reminder that yes Content is still in fact King however your content is pointless if you aren’t continuing your efforts and due diligence to:
- make it look nice
- easy for the readers to read
- easy for them to comment on
- easy for them to share
- make sure that you are sharing it to social on a regular basis
If you have any questions or comments please share yours in the comments below. I’d love to hear if you share your content to other places that have helped or other tips you have. If you need help with blogging, search engine optimization or creating a strategy to re-purpose your evergreen content please contact me as I’d be happy to consult you.