As I was writing my blog last week – 3 Reasons Why You Need to Blog, I thought about how many people don’t blog. I was thinking about some of my networking groups I go to and how small of a population actually blog. I didn’t quite understand for someone wouldn’t and started to think about the reasons folks say WHY they don’t blog and decided to do a Myth/Reality type blog.
So, let’s take a look at all of the excuses reasons that people use for why they can’t blog:
Don’t have time
Well, of course we only have 24 hours in a day, and have to utilize our time wisely, this is the key here. We also have to consider that many successful business owners do find the time, also the key. So why is it that you don’t have time? Are you working an 8-5 and running this business as your side business? This includes moms who are stay at home moms taking care of the kids. Are you a new business owner and just trying to do everything?
BUSTED: Let’s start off with something I always consider… people make time for the things they want or need to do. The same goes for money – ever heard a friend say how broke they are but hours later you see them on social media out with a cup of coffee at a local coffee house?
Agreed, our time is limited and you need to determine what makes you money and find the time to do that. If you don’t have the time, you can always outsource the blogging. Blogging has huge potential for your website in that it puts content on your website, gives the search engines more pages to crawl and more opportunities to show up in search (search engine optimization ninja stuff right here) and are usually GREAT pieces to use for opt-in pieces for your email marketing = GOLD!People make time for what is important. Isn't your biz important enough to blog about? Click To Tweet
Don’t know what to say/write about
Sure, you’d think that with all the content out there, how can you come up with new content? Or, new to business and not sure what to write about? This should be a great opportunity for you being a startup, there is so much for you to write about that YOU haven’t written yet.
BUSTED: Seriously, that was even an excuse? As a new business owner, there are many facets of your business you can write about. Start with a product or service you offer and break it apart into pieces and write on each piece.
Original content? There is only so much original content out there and everyone is basically regurgitating it. The catch is to put it in your words and explain it to your followers in a way that they could understand it. Have you ever searched something and had to read various articles in order to get it to make sense? Some people just have a way with words, and some… don’t.
Ideas – this is easy, take it to Google. Do a search on Google for one of your keywords or products/services and see what others are writing about. I’m not saying to copy theirs, but know what someone else is writing about can give you an idea to go with. Utilize Google’s search tools to search for news, more current searches and even blogs written for that topic. You can always check out Twitter search and see what’s trending over there, check out your competitor to see what they are blogging about, LinkedIn Pulse and so much more. This.. should not even be a reason!Make your content evergreen, write it today, share it for years. Click To Tweet
My writing style/grammar is poor
I have friends that don’t have the best grammar or English and they are native English speakers. I am like the grammar nazi, but working in a high school, as a secretary… for lawyers even, for many years, it’s hard not to be. But I get it, English is just not your thing.
BUSTED: Suck it up buttercup, we all can’t be excellent at everything, however, luckily for you, there are people out there that do this sort of thing, outsource it! Heck, even have your older kids, spouse or family check it out. Plus, this might help explain if you are getting your point across to your readers. Lastly, you could always take an adult English class to help you improve your skills.
Don’t have a website
Oh no you didn’t! Why don’t you have a website would be my first question! You don’t have the money? Then why are you running a business? You want to appear professional; you just need to have this done. There are cheaper options that you can do to get you started and improve it as you grow. You are an MLM’er and running with the template site that everyone else has? I got you covered too!
BUSTED: You need a site, period. This is where you are ultimately trying to drive your social media traffic, it is on your business card, this IS your business card where people go to find out more about you and this is where you are starting your email marketing campaign opt-in form.
If you have a templated site with an MLM, you need to get your own blog page with the intention to grow to your own website and this will be a great start for you, having that content already there. I agree that MLM’s are a great way for people to start a business with low start up, great… start up, but have a goal to grow and with that, you need a website, your OWN website. If you don’t plan to run your business for more than 5 years, then I agree, you may not need a website; but you aren’t planning on putting the effort into the business, most likely, if you are only doing it for a short term.Consider the pros/cons on blogging and notice how the scale leans to blogging Click To Tweet
Still weighing in?
So still weighing the options on why you should blog and coming up with the excuses on why you can’t? Take that can’t and turn it into a can, because you CAN make time, you CAN come up with ideas, you CAN make it work with the English somehow and you CAN have a means in which to blog on for your business, only if you want to put out the effort. It WILL be worth it!
If you have any questions or need help with blogging for yourself or need someone to do it for you, let me know. I am also able to consult with you for your website needs, just contact me with any questions.