What? A blog can help with your search engine optimization (SEO) efforts for your website? Who would have thunk?! 🙂 Yes, a blog is very beneficial! Blogging ON your website helps keep your content fresh. And I mean on, not a different site that you link to either. Get with your web developer to see if you can house your blog on your website. Plus, think about it, you want your consumers to stay ON your website, right? You don’t want them to click on that link and leave your website, even if you have it open into another window. Plus, if you have internal links from your blog to your website, and vice versa, these are great aspects of SEO, I’ll get to that in a second.
A little about search engine optimization(SEO)
You can check out my SEO page to understand a little more about search engine optimization but the premise is this – search engines index your website to have your information on cache. It needs to be stored so that when a person types in a search query, the search engines review their cached data on all of the websites they have indexed and then provides the results in order of relevance to their search. So, the more regularly you update your information, the more likely the search engines will index your site, (ideally it is monthly) then the “more fresh” your stored information will be.Spend time on your website so the search engines will, which leads to customer visibility! Click To Tweet
You may not update the static pages on your website (hence static)– the about me, the products pages, the home page, the contact pages and the like. (BTW, this is part of SEO and that is also something you should be doing.) So, the ideal solution would be to have a blog that gives the consumer or potential consumer reasons to revisit your website AND the search engines. Umm, helloooo, WIN-WIN, right? If you are already a blogger, then you are doing well, now all you need to do is to add a blog page to your website and blog at least one a month, preferably 2-4 times a month and you are well on your way.
How blogs help with SEO
Back to why blogs help with SEO – it gives you an opportunity to talk about what you do which can help the consumer but also gives you an opportunity to link to other pages in your website. Let’s say that a consumer hasn’t thought about Paid Advertising before (like my industry, my potential consumer) but I discussed in a blog about – “Would Paid Advertising on Search Engines Benefit My Business” and I link back to my Paid Advertising (PPC) page. Now, first, I elaborated about a subject that I already had on one of my pages, second I linked back to that page and they might click on it to gain further information and so now they saw a page they might have never clicked on before because it wasn’t for them. Ironically, several of the comments on that blog did mention that they hadn’t thought about PPC for their business. Win >>> potential customer!
A little about linking – great SEO value
Last thing, I did briefly touch on it within the first paragraph, linking is one of the four main components of search engine optimization. Think of it this way, when other people link to your website it is because they think that you have something of value to offer. This gives your site “authority” on that topic and tells Google, hey, this is important, they know their stuff. It’s like kudos! Also, keep this in mind, when link building, you want to be sure you do so ethically. Don’t buy crap links to try to get authority on a subject, Google is smart and will figure it out and you will pay! So don’t take that risk.
Oh, one more thing, as you are out and about in the world wide web, find forums, like blogs or the like, that you find of value to your industry and feel free to add your two cents and link back to your page or blog to validate the comments you make. This helps others and can help you as well, as long as you do it tactfully and honestly in gist.
Thanks for reading, I’d love to hear what you have to say so please feel free to leave a comment. If you need any help with your website as far as search engine optimization, paid advertising or social media marketing, contact me, I’d love to help!