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Don't be cheap - it will show in your business

Having the Right Email for Your Business

in blog, email marketing, website on 04/15/22

Email, we know it is a necessary evil for your business, and heck, even for personal use. I mean, you sign up for lists, opt ins, you have to have email to do just about anything online, to include dang near all social media because THEY want to spam you.  I don’t think I have met ANYONE who doesn’t have… View Post

Get a domain for your business and website

Website 101 & Hosting Tips

in blog, website on 03/01/22

After you have created your business, non-profit or community group, one of the top few things you are hopefully considering for your business is getting a website. Let’s talk basic website essentials Hopefully you are enlisting in help, and more on that in a moment, to get this done and regardless, you need: domain name – the website address hosting… View Post

Social media was meant to be social - not to use as a sales platform

The Downfall of Social Media – Relationship Building Gone

in blog, email marketing, small business owners on 01/03/22

Change is inevitable, we get it, but it seems like the same “change” that helped businesses into social media just phased them out. Picture this: Enter social media for friendly relationships only – no place for business Business weaseled it’s way in – get followers and post to them pay for ads to get new followers – then speak to… View Post

Tap Into Holidays & Marketing Your Biz

in blog, small business owners on 11/01/21

With the holidays around the corner and inflation prices in 2021 being through the roof, folks are looking for more and more ways to save.  Now, don’t get me wrong, I don’t think that we always need to be making our products or services cheaper. Because I do believe in, you get what you paid for as well as, cheaper… View Post

Evaluate where you spend your energy and adjust

Evaluate Your Time & Energy & Turn Your Wounds Into Wisdom

in blog, human nature, small business owners on 08/15/21

Looking back on the last few years, heck even the last 10 ish years, I continue to learn many things. I used to work for Corporate America and in doing so thought, I could never work from home, I just wouldn’t be motivated enough – little did I know. I thought I had all these friends in Virginia, until I… View Post

You have a business? You must have a website and here is why

Why a Website is a MUST

in blog, small business owners, website on 07/15/21

A website, it is your business card, but online. If you say, hey Jane, my friend, Sarah makes these cool widgets, you should check it out. Where do folks go to check that widget out? Facebook?  Pfffftttt, let’s talk about that for a second – it is the WORST search engine, EVER. I mean, seriously, they are good for one… View Post

SEO is like a marathon, you are in it for the long haul, so just keep going

SEO is a Marathon – Keep Working on Your Site

in blog, blogging, search engine optimization on 06/15/21

There are things that you do just once and then there are things that you do forever. Hopefully you will buy a house once, but you forever have to keep it up to date.  Just like hopefully you buy/build a website once and then you just need to take care of it and keep it up. It isn’t enough to… View Post

Email marketing helps stay top of mind with your target market

The Importance of Your Opt-In Message When Building an Email Marketing List

in blog, email marketing, small business owners on 05/15/21

No matter what type of online or brick & mortar business you are building, growing your email list is an important growth factor. Because it is against the law to send out spam (and any unsolicited email can be considered spam), you need to grow your list in a way that doesn’t violate the CAN-SPAM Act. Presenting a powerful opt-in… View Post

Spring clean with a business plan review

Spring Cleaning for Your Small Business

in blog, small business owners on 04/05/21

Spring cleaning isn’t just for your home but a good idea to spring clean for your business.  It also isn’t cleaning in the standard meaning of the word… but sure, feel free to dust your desk, clean out your keyboard, wipe down the furniture, dust the monitors and the like!  But what I am talking about is organizing your business… View Post

Install Google Analytics to track your web traffic

Does Your Website Get Traffic?

in blog, search engine optimization, small business owners on 03/15/21

Does your website get traffic?  You know, people coming to your website, to check out your product/services, read a blog or whatever reason? How much traffic do you get – 50, 100, 1,000 visits per month? What type of traffic is it – direct, social, referral, paid, organic? Where does that traffic come from – specific social media channel, a… View Post

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