There are things that you do just once and then there are things that you do forever. Hopefully you will buy a house once, but you forever have to keep it up to date. Just like hopefully you buy/build a website once and then you just need to take care of it and keep it up. It isn’t enough to… View Post
No matter what type of online or brick & mortar business you are building, growing your email list is an important growth factor. Because it is against the law to send out spam (and any unsolicited email can be considered spam), you need to grow your list in a way that doesn’t violate the CAN-SPAM Act. Presenting a powerful opt-in… View Post
Spring cleaning isn’t just for your home but a good idea to spring clean for your business. It also isn’t cleaning in the standard meaning of the word… but sure, feel free to dust your desk, clean out your keyboard, wipe down the furniture, dust the monitors and the like! But what I am talking about is organizing your business… View Post
Does your website get traffic? You know, people coming to your website, to check out your product/services, read a blog or whatever reason? How much traffic do you get – 50, 100, 1,000 visits per month? What type of traffic is it – direct, social, referral, paid, organic? Where does that traffic come from – specific social media channel, a… View Post
Pffffttttt… seriously people. That never happened! And never will. To Big Box / corporate businesses, YOU are just a number! They really don’t care about building a relationship. They don’t don’t send you a thank you note to appreciate you for telling your friend Jane about that cute top you wore, that great movie you watched, that tasty box of… View Post
Search engine optimization (SEO) is all about optimizing your website, but what does that mean? Well, it can be overwhelming to most so don’t let it get you down. I like to break things down in bite-sized pieces. Plus, I’ve gone into detail in various past posts (which you can check out) but simply speaking: SEO Basics you have keyword… View Post
If you are like many business owners, 2020 hasn’t been great for you. It’s so sad to see so many businesses that have been forced to close their doors because the government shut them down, because their clients couldn’t continue to pay for their goods or services or because their industry became less desirable or not “essential” in 2020. Either… View Post
This was originally started to be a new year type thing and got delayed, then thought it would be great for during a pandemic when things are totally different than we planned, but thought, who cares, it doesn’t matter! Is there ever a wrong time? Is there ever a wrong time to create goals and plan for a better business? … View Post
Several years ago it was suggested that you get an SSL certificate which would change your website from http:// to https://. It would have a padlock before your website address in the browser address window stating it was secure. Many thought back then, self included, that if you weren’t selling anything on your website and exchanging information of a customer… View Post
Remember when social media was only about people and less about business? Remember when it was more fun and less drama? Well.. I know I can say a loud ‘YESSSS’ to both of those. I have become to have a more love/hate relationship with social media, mostly Facebook. However, I am trying to make the best of it and truly… View Post
