If you are doing any sort of searching online, you are most likely on Google and taking a look at the organic and paid search results. The organic results are free (by my no means easy to get there) while the paid ads are simply that, paid for. They are the results that show up on the top and along… View Post
Who needs analytics anyhow?
I’ve come across many clients or business owners who have their website, have their social media and may even have a paid advertising campaign. All of these things are great if that works for you and your business. One thing that seems to be missing is some sort of analytics to help prove that what you are doing is working… View Post
Admin and Monkey are already taken – can’t you think of another one?
Thought this would be fun, light and well, very appropriate considering the WordPress “issues” going on as of late. What’s this, you aren’t aware of it? Well, I wasn’t either until some of my cohorts mentioned it. I guess it pays NOT to be popular??? I did have Askimet to keep away spammers, my password isn’t the same as my… View Post
Keep your friends close and your enemies closer
Well, it’s just a saying right, but in life and business, it is still pretty important. First and foremost, you clearly know that you need to know what your consumers want and to provide that product or service for them. At the same time, you need to be able to set yourself apart from other products and services. To do… View Post
What the heck are “meta tags”
Meta tags are like search engine optimization voodoo. Meta tags aren’t the sure all fix to move to the top of the search engine results page (SERP) but definitely are a piece of the pie to get there. It basically helps tell the search engines what your page is about. Meta tags are code that lay within the header of the… View Post
Brand Loyalty >>it’s in the Relationship!
A friend of mine posed a question on Facebook yesterday about loyalty. She asked her friends if they thought it was dead or if there were truly loyal people out there. She went on to say that for her, she is loyal to a business, organization and person if they have spent time with her, helped her or the like… View Post
SEO 101 – The 3 Main Criteria
Many people have heard about search engine optimization or SEO and heard how it works but there are three things that you should keep in your mind at all times – content, relevancy and competition. Content is King in SEO We know you know this and have heard of this. Basically you need to have content (those are written words (paragraphs)… View Post
If you build it, they will come… ummm, not exactly!
Reminds me of a movie, a great movie I might add… “Field of Dreams” and well that would be great if it were that “easy”. Just build a baseball field (or website, for example) and be done, but it just isn’t the case “in the real world”. (Yes, I love quotes, okay!) Okay, let’s back up and get more specific…. View Post
How a blog can benefit your search engine optimization
What? A blog can help with your search engine optimization (SEO) efforts for your website? Who would have thunk?! 🙂 Yes, a blog is very beneficial! Blogging ON your website helps keep your content fresh. And I mean on, not a different site that you link to either. Get with your web developer to see if you can house your… View Post
Would Paid Advertising on Search Engines Benefit My Business?
I can’t think why advertising wouldn’t be advantageous; however, it would ultimately depend on your product or service as well as your target market. But the basics are that, if you want traffic to your website, then yes, it could be beneficial regardless of what you sell. Make sense thus far? Good! So now, what type of advertising would work?… View Post
