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Who needs analytics anyhow?

in blog, pay per click advertising on 02/26/14

I’ve come across many clients or business owners who have their website, have their social media and may even have a paid advertising campaign.  All of these things are great if that works for you and your business.  One thing that seems to be missing is some sort of analytics to help prove that what you are doing is working… View Post

Admin and Monkey are already taken – can’t you think of another one?

in blog, small business owners on 02/12/14

Thought this would be fun, light and well, very appropriate considering the WordPress “issues” going on as of late. What’s this, you aren’t aware of it?  Well, I wasn’t either until some of my cohorts mentioned it. I guess it pays NOT to be popular???  I did have Askimet to keep away spammers, my password isn’t the same as my… View Post

Keep your friends close and your enemies closer

in blog, search engine optimization, social media marketing on 02/05/14

Well, it’s just a saying right, but in life and business, it is still pretty important. First and foremost, you clearly know that you need to know what your consumers want and to provide that product or service for them.  At the same time, you need to be able to set yourself apart from other products and services. To do… View Post

Title and description tags are beneficial for seo

What the heck are “meta tags”

in blog, search engine optimization on 01/29/14

Meta tags are like search engine optimization voodoo. Meta tags aren’t the sure all fix to move to the top of the search engine results page (SERP) but definitely are a piece of the pie to get there.  It basically helps tell the search engines what your page is about. Meta tags are code that lay within the header of the… View Post

Build relationships to create know like and trust - loyalty

Brand Loyalty >>it’s in the Relationship!

in blog, email marketing, small business owners, social media marketing on 01/22/14

A friend of mine posed a question on Facebook yesterday about loyalty. She asked her friends if they thought it was dead or if there were truly loyal people out there. She went on to say that for her, she is loyal to a business, organization and person if they have spent time with her, helped her or the like… View Post

Keyword rich content equals value to the consumer AND to search engines

SEO 101 – The 3 Main Criteria

in blog, search engine optimization on 01/15/14

Many people have heard about search engine optimization or SEO and heard how it works but there are three things that you should keep in your mind at all times – content, relevancy and competition. Content is King in SEO We know you know this and have heard of this. Basically you need to have content (those are written words (paragraphs)… View Post

If you build it, they will come… ummm, not exactly!

in blog, pay per click advertising, search engine optimization, small business owners, social media marketing on 01/08/14

Reminds me of a movie, a great movie I might add… “Field of Dreams” and well that would be great if it were that “easy”.  Just build a baseball field (or website, for example) and be done, but it just isn’t the case “in the real world”.  (Yes, I love quotes, okay!) Okay, let’s back up and get more specific…. View Post

How a blog can benefit your search engine optimization

in blog, blogging, pay per click advertising, search engine optimization on 01/01/14

What? A blog can help with your search engine optimization (SEO) efforts for your website? Who would have thunk?! 🙂  Yes, a blog is very beneficial!  Blogging ON your website helps keep your content fresh.  And I mean on, not a different site that you link to either.  Get with your web developer to see if you can house your… View Post

Online Advertising - Be sure you know your goals and target market

Would Paid Advertising on Search Engines Benefit My Business?

in blog, pay per click advertising on 12/18/13

I can’t think why advertising wouldn’t be advantageous; however, it would ultimately depend on your product or service as well as your target market. But the basics are that, if you want traffic to your website, then yes, it could be beneficial regardless of what you sell.  Make sense thus far? Good!  So now, what type of advertising would work?… View Post

Build your business with networking and building relationships

I’m a new small biz – How do I get my business “out there”?

in blog, small business owners, social media marketing on 12/11/13

Being new to the area (more like the state) let alone starting a new business is tough, but doing both is even tougher.  Trust me!  So, how do you grow a business when you are new to the area and don’t know anyone? Well, the same way everyone else does when they start a business – get out there and… View Post

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