Most of us know that content is important in the world of search engine optimization but also to educate and inform our consumers about our products and services. (As an aside, great content will trump keyword stuffed content any day.)
So, you have your website with whatever number of pages you have explaining all of your products and services. Take a look at those pages and when you read one page about that specific service, say Pay Per Click advertising, does that page explain every single detail possible about the topic? No, and this is a good thing because you want your consumers to gain enough information about that service; you don’t want to talk over them but give them enough understanding of why they need that service or how it is valuable; and you also want them to call or connect with you to get more information. Plus, don’t you think that if you explained everything there is to know about PPC on that page, they would glaze over? I know I would.
So what can you do? Well, you aren’t going to change your main pages on a regular basis because you will either lose the content you have there by writing over it, or you would eventually have one really long page, about everything there is to know. Didn’t we just cover that? LOL
So, a blog is a great way to take one little piece of what you do and expand on it more. It is a perfect way to explain part of what you do in more detail to your clients or potential clients. Even more is that it is great for the search engines. You are explaining your service which most likely will have keywords in it and tells the search engines more of what your website is about. As I said Content is King and content is one of the main criteria in SEO – content, relevancy and competition. I’ve written more in detail about how blogs can benefit your website and search engine optimization so fee free to check that out.
Thanks for reading, I’d love to hear what you have to say so please feel free to leave a comment. If you need any help with your website as far as search engine optimization, paid advertising or social media marketing, I’d love to help! ~Kristen