I’ve read a lot of blogs and while I, personally, get in the habit of opening links in a new window (right click, open in new window) because I want to finish what I am reading later, too many don’t and if they don’t, you will lose them. What I mean is when you are writing a blog or page about a topic and maybe source one of your top influencers or cite some article that had the data or survey on it, does your link open in a new window? If not, you just innocently sent your traffic to that source’s page – Yay for them but not for you.
Types of Links
Essentially, there are two types of links, internal and external.
- Internal links are links that take the reader to a different page or blog ON your website.
- These links are typically opened within the same window because it won’t take them from your website and usually folks open the link after they finish reading. However, if they don’t, who cares, they are still on your website, right?
- External links are links that take the reader OFF your website. This might be because you are citing the source of the article, you want the reader to see a bigger picture of something you just prefaced or it might be a person you want someone to read about.
- Either way, these links should open in a new window or the reader will be sent off your site and will have to click back, retype in your address (domain/url) or search for you to find you again. Why are you making them work so hard to find you again?
So, while this was a short and simple point, I thought it would help to show you what it looks like with a quick video below. This video is how to use links appropriately in WordPress, as it is most widely used, however, you should be able to find yours similarly if you use something other than WordPress.
Take a watch at this quick How To use External Links Properly on Your Website:
Links are important to your website and your search engine optimization, but don’t mess up that value by sending readers away from your site thus making them work to get back to you!Use links but do so appropriately so you aren’t losing your traffic by sending them away! Click To Tweet
Should you have any other questions on my search engine optimization services or for an hourly marketing consult to teach you more tricks on how to optimize your website, please feel free to reach out today!