AVB – Helping small companies capture more business.
These days, having a physical store or a website isn’t enough to be found. Today, businesses need to be savvy about how to improve their rankings on search engines (Google, Yahoo!/Bing and many others), but how those Search Engines capture YOUR information is the tough part. This is done by having relevance and authority in what you do, what you are known for and what you can offer the consumer. We keep the consumer in mind when we optimize your website for greatest online visibility. (Google notes your site as relevant when the searched term directly relates to your site. Ex, search term “cars” and your site is about cars. Authority is a numerical score given to a page or domain which indicates its ranking strength within the search results. This score is based on dozens of factors. The higher the page authority, the better chances of being spotted in the top few pages of the search results.)
How do we optimize your business presence on the internet? We do that with things such as good content, internal and external links, keywords and back-end “magic” using special tags that allows the search engines to find you.
But search engine optimization – which is a significant part of organic search – is just a part of the equation. To help you boost your company’s online footprint, you can gain immediate results with online advertising such as pay per click (PPC) advertising on search engines such as Google or Yahoo!/Bing. We can help you figure out the most cost-effective solution that will drive traffic to your website.
Social media is a powerful tool in that more people tend to gravitate towards businesses that are backed by their friends, that their family likes or frequents, that have reviews or a lot of people talking about them. These industry and review listings can be optimized and used on your website and social media to increase your visibility. In Digitial Intelligence Today, Nielsen indicates that 92% of people surveyed trust the opinions of their friends and family over advertising.
While these are the main used tools and services that can help your brand visibility, they certainly are not the only ones. The search engines take into account of your total online footprint to the authority your business carries. The higher the authority, the higher the relevance, the more talk and buzz about your business, the better chances you can be listed within the top pages of the search engine results.
Let us help you stand out in a sea of websites with our SEO, PPC and/or social media services!
Could you use more business? Contact us for more information about your personalized quote for services. We’d love to hear from you!