Pulling in the right kind of peeps who are looking for your business products or services is critical, of course, but it can also be hard to get right at times. (ya think, right?) This is because we are often focused on the idea of making sure that we cater to everyone. As if!? However, we must focus on our target market and keep in mind that not everyone needs our services. I know, right? Some can do it themselves, some don’t understand what we offer, some may not see the value, some think they don’t need it, some may not understand the value of their time and money.
How do you know that your marketing is working?
The point here is no matter what you do or sell, and who you are selling to, you need to ensure that your marketing efforts aren’t lost. How do you know if what you are doing is working? How do you know which blogs/content is providing the best value? Utilize tools to help you with your marketing efforts and tools that help to determine if what you are doing is working. One of these is Google Analytics, it’s FREE, you can install it on your website pretty easily… and since it’s Google, you keep Google happy! Further, there is so much more that it offers and much more uses for you to utilize it for such as Google Search Console, previously Google Webmaster Tools.
What Google Analytics does
This is a tool that is all about helping you understand who is coming to your website, what they’re looking at, and how long they stay on certain pages or which blogs brought them to you. It is a code that is placed within the header code of your website and records all of the data of visitors on your website. When you get your hands on this kind of information, it is going to empower you in properly addressing and reaching out to your audience and helping you strengthen your search engine optimization.
Analytics provides valuable info about the visitors that land on your website. #analyticsClick to tweet
Now, keep in mind, that big data can be a curse and yet so helpful. So, the key here is that you need to determine what it is that you want to accomplish and what you will do with the information when you obtain it. If you haven’t taken a look at your Google Analytics, just dive in… look around, and see what is available to you with data on your website, then make a point to review that information on a regular basis and utilize it for whatever you desire.
Your Google Analytics can provide information to help you determine your target market if you hadn’t figured it out yet. It’ll help build a social profile of your viewers so that you can create content that is better connected to what they’re looking for. The trick is to have it resonate with all those who come to your page, and knowing who’s coming to your page in the first place is essential in doing this the correct way. These sorts of observations will help you to make sure that you are always prepared to take on whoever comes to your website and that will turn you into a better success.
Just to give you an idea of what Google Analytics can provide for you:
- An audience overview
- type of device
- Traffic acquisition – how they found you
- direct – knew your url or visited before
- referral source
- landing pages
- exit pages
- site flow
and so much more.. and this is FREE? MIND BLOWN! Why don’t you have it on your website?
Got Google Analytics? Do you use it for your business website? If not, you are missing out!Click to tweet
It’s important to remember that having a comfortable, concise, professional and effective website is critical for good marketing, and if you want to make sure that you are using your website effectively, Google Analytics is the best option to consider… because again, it’s Free, it has so much value and heck.. it’s Google, keep Google HAPPY!
So, let me know in the comments below….. do YOU….
- Got Google Analytics set up on your website?
- What do you use it for?
- If you don’t have it set up or don’t use it.. WHY NOT?