It is often that I come across people when explaining search engine optimization that they say that their website is search engine friendly and think that means the same thing as search engine optimized. There is a huge difference between having a search engine friendly website and actually doing the monthly search engine optimization maintenance on your website.
Many folks have website developers build a website and they say, I’ve got you, your site is SEO friendly/ready… people…that just means that it is ready for YOU to do work. For example, they created a search engine website and added plugins to make your SEO process easier. So, talk about this a little bit more and the difference between the two.
FYI – search engine friendly from your web developer is NOT the same as monthly SEO maintenance. #justsayin #seoClick to tweet
What is search engine friendly
First of all a website that is search engine friendly is one that the search engines find to be friendly. Makes complete sense right? Well, not everyone gets that point…. or the fact that a search engine friendly website is NOT the same thing as having an optimized (SEO) website.
Mobile responsive – For example a website that is mobile responsive is going to be search engine friendly because it’s easier for the consumer. Remember, your website is intended for the consumer as they are the end result or the end user, so build it for them.
Sitemap – Something else that makes a search engine friendly website is one that has a XML sitemap, which makes it easier for the search engine spiders to crawl your website. If you want more information on what the search engine spiders look for check out my blogs on that. This is like a map, giving direction to the search engines telling them which pages to crawl and which ones to ignore. Again, if you want more information on what the search engine spiders look for, check out my blogs on that.
HTML – if you are using a WordPress site or website builder, chances are, you have the right type of website that the search engines are looking for. So, be sure you are updating your website if you haven’t in a few years because things (technology) changes and mobile is the big thing, but wasn’t a few years ago. Not to mention, sites were built on HTML only back “in the day”. Update your website!!!! One last thing before we leave that topic… if you have a WordPress site…. you MUST update your plugins several times a month, seriously.. just do it. Pretend it is like your phone and allow those to update when they need to.
Those are just a few of the factors that can make or break a website, next is.. what really is SEO?
An example of an SEO monthly maintenance website is one that it visited on a regular basis, has unique keyword rich meta tags and descriptions for each pages or blogs as well as several other SEO ninja guru stuff along with it.
Time – As I have mentioned several times before, search engine optimization is not a one-and-done type thing. It is something that you spend time on your website every month. Adding a blog or two might be enough but that is only if you have spent quality time on your website previously… and chances are, you really haven’t… so don’t kid yourself!
Major product/services – If you have changed your business model or even your products or services, this may cause you to determine that one of them is more important than the other. If you have a product/service that is more important, you might want to optimize your website for that particular product or service for the search engines.
Time means importance – The more time you spend on your website and more often, you are telling Google, or any other search engine, that this website is current and up-to-date and that it is continuously working to provide value to your consumer. A website that hasn’t been visited in a longer period of time is likely not going to get noticed by search engines or you will see old cached information. Consider this, the older information cached in the search engine, the lesser chances of you being returned in the search engine results.
SEO – main points
As previously noted, the main points of search engine optimization are keyword rich content, linking and tags, such as your title and your description tag. Your title and description tag are what shows up in the search engine results page in the form of a snippet. This snippet is what you want to optimize to encourage the consumer to click through to your website. Ideally the snippets would include keyword rich content that drives action again back to your website.
SEO is keyword rich content, linking and meta tags.. got that and you are well on your way. For real. #seoClick to tweet
Other things to note for search engine optimization would be all the tags on your images or heading tags indicating what is each paragraph is about or telling Google the importance of the blog or page. Other things that are not necessarily related to SEO but have to do with overall optimization of your website is the end-user, your customer’s experience. Their experiences through visual appeal, ease of navigation through your website and how the overall look make a huge impact. The look also includes your mobile responsiveness and ease to navigate on your mobile or desktop. Keep in mind the importance of mobile because you are probably getting about 50% of your traffic from mobile.
Hopefully this has given you a little glimpse into the difference between a website developer making your website search engine friendly upon building it and the work YOU need to do on your website this month and every month after is it created because if you recall, it is not a one and done thing. SEO is something that you need to do on a monthly basis. Should you need some suggestions on how you can improve your SEO (not to be confused with having a search engine friendly website) for your website, please contact me with any questions.