Small businesses have been able to compete against big box companies with the help of the internet. Having a website provides an “online business card” for businesses, giving information about the business while you are awake or asleep. It’s “ON” all the time, even when you are closed, sleeping, out with the family, running your business or on vacation… it’s always there.
It provides a landing page to share information about businesses and their products or services, enables a business to share their story, provide images about their products or services, share continued value through their blogs, order products or services online and even a means for consumers to contact the business with questions, all in one place.
When I started my business, website development wasn’t a service that I had planned to provide but in working in search engine optimization (SEO) and paid ads on Google (PPC), if a business doesn’t have a website, that service is a moot point. So, as any business owner should be doing over the course of their business, I listened to the needs of my consumers and customized services to meet those needs. I am not a coder or high tech developer but have found several wonderful coders to partner with to provide a valued service to small business owners with respect to their website development.
When you find a partner in business that meshes as well as ones that I have cultivated, you hold onto them. A well meshed relationship is one that complements strengths and this one does, which enables me to again, provide a valued service with utmost professionalism and highest technology for clients.
Take your website seriously
Keep in mind that building a website is something that you should take seriously. Remember that what you show online is a direct representation of you, your brand and your business. So, make sure your website is shining. Bundle SEO and your website together by having all of the pieces in place, such as:
- a secure site (SSL certificate)
- a mobile responsive site
- easy to navigate website
- products and/or services easy to find
- valuable content for your consumers
- keyword rich optimized content
- skimmable content
Should you be looking for a website for your small business, please contact me to discuss your needs so we can find the best website and services that meet your needs.