I had a consulting client ask me a few questions the other day about SEO and this sort of thing happens occasionally. It might be that a consulting client already have similar search engine optimization services when they come to me and we talk about other things or it’s for services that I don’t offer.. either way, I am happy to review what others are doing. It’s not that I would say that they are doing it wrong or right, but help with questions to ask and be sure small business owners aren’t getting taken advantage of. You know how it is; a few bad ones can give us all a bad name.
So anyways, she was telling me that she was getting link building services (which is important for SEO). I said that it was great what she was doing and said to be sure of a few things, then asked about the more specifics of what she was paying for. She came back to say, you know, I really don’t know what I am getting, just know that X was my budget. She also mentioned that the provider insisted she change to use the SEO Yoast plugin and for her to give him admin rights to her WP site – not the limited access she had given him.
So, all that lead me to think of this blog and to provide a little bit of insight into the process and what to expect with link building and SEO services.
- KNOW what you are getting! If you don’t know and they don’t tell you, be leery and/or ASK!
- If you are getting links built for you, great job, however, know how many links you are getting each month and ask for a list of the link and anchor text.
- The anchor text is your keyword (hopefully long tail keyword and not the same over and over) that is used as the linking point from that website to yours.
- Get a copy of the links – having the links allow you to verify where the links are coming from.
- Remember that getting links, from say a porn site, isn’t going to provide you with any value and getting them from pages where there is no commonality is also pointless.
- Know how many links, for how much and how often, as well as how often they will provide you with a report.
- Link farms are common for unethical link building, which is basically exchanging links. So, building a site just to house content full of links back to your site – the simplified version – isn’t good. Google is smart enough to know what you are doing, so don’t do that.
- If you are involved in black hat (read: bad) link building, consider the “fun” you will have when Google penalizes you and trying to go back and remove them or disavow them = NOT FUN.
My thought on this guy was – why does he need admin rights to do link building anyways. Quite honestly, he shouldn’t need access at all, for link building that is. Not to mention that the plugin that has anything to do with link building, so that was fishy. So, just like with our business, we need to put in the work to get the benefit. Short cuts usually lead to short cut type results.
- If you are getting other search engine services like what I offer (revising on site, visible content to be keyword right, title and meta tags, alt tags, h1 tags – that sort of thing) and you didn’t come to me first, shame on you! LOL
- However, just so you know, this is what I offer, to compare. Again, this isn’t saying what I am providing is better (well…), but gives you an idea what to ask for and why.
- I provide keyword and competitor research before starting
- Select 10+ keywords to track your keyword rankings and put that on a baseline report.
- I make sure you have Google Analytics or an analytics of some sort but Google is Free and easy
- I share graphs for page views and total traffic – new, returning, organic, referral, direct and paid if you have it and provide that data on the baseline report
- Then, at the end of each month, I run those keywords to determine their ranking and see how your traffic is, and bring some things to light, how are you doing, what I noticed, etc
- I also review some other things, like for website readability and if you need more content, I will add it or ask for it to be added by you.
- Review each page and blog and update your content with the SEO ninja tasks mentioned above
- If you pay someone to do SEO services, there needs to be a means of tracking their progress. I’ve said this before in other blogs, if you do any sort of marketing campaign, you need to track to see how it’s doing so you know whether you want to continue. SEO is more of a need to do and the results will take time but you need to do it in order to stay on Google’s radar and to keep your keywords moving up.
- As far as SEO and the plugins, the plugins aren’t what make the SEO, it’s the person who is typing the information in. The SEO plugins aren’t to do the work for us, but to make it easier. Yoast is a great tool, but the tool is only as good as the information going in it.
Hopefully that helped for you to understand a little more about the link building and SEO services you are receiving. I’d love to hear what you thought in the comment section below. Of course, should you be interested in my search engine optimization services or having a consultation so I can teach you the how and why, I’d love to be of service, just contact me and we can get to it.