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A Visual Business

You are here: Home / blog / Why You Shouldn’t Use ‘Click Here’ as Anchor Text

Why You Shouldn’t Use ‘Click Here’ as Anchor Text

04/20/2016 By Kristen Day 52 Comments

Use links and keywords as part of your SEO strategyWhat is anchor text anyhow

The anchor text is the text that appears highlighted (based on the website customization, design will vary) in a hypertext link that when clicked up opens up a link. Depending upon where the link is taking the reader, it could open in the same window (typically for internal links) or open in a new tab/window (preferably for external links– links that take the reader from your website).

Why should you care

Believe it or not, anchor text actually has some search engine optimization (SEO) value. I have mentioned before that SEO is about keyword rich content, meta titles and descriptions and links. So, with that being said the anchor text is a piece of the linking.  (Notice in the above few links, I linked to other blogs on my website that can provide further value and used keyword rich anchor text versus saying ‘click here to learn more about what meta titles are’ and inserting the link in the word click here.)

When you link to another page, whether it is on another page on your website or to another website, you are providing value. You are giving the reader additional information and not making them work for it (hellooo!) and you are telling the search engines, hey, here is more information about this topic that can further inform the reader.  Search engines are happy when you provide the reader with more value, that is relevant with this specific content. (You’ll understand the point on this below.)

Please stop using ‘click here’ for your anchor text unless that’s your keyword? #seo

Click to tweet

Do’s and don’ts of anchor text

  • When using anchor text for linking DO:
    • Be natural in your use of anchor text
    • Make sure that you are linking to another page or another website that is relevant to your content
    • Ensure when linking from your website you are Use keyword rich anchor text in your linkslinking to sites that are relevant and valuable, not crap sites that look bad as it can devalue your ‘credit’
  • When using anchor text for linking DON’T:
    • Use the same keyword/phrase anchor text (ie business coach, business coach or Houston dentist, Houston dentist, etc) – use variation and other keyword combinations
    • Link to the same webpage various times to try to get more ‘link juice’ as search engines will only give ‘credit’ for the first one, so the other is literally a waste
    • Stuff your anchor text with spammy keywords. Remember to be natural!
    • Overdo it. You really don’t need every other word linking. Wiki is like this….but it is more like a dictionary so unless that is what you have, I wouldn’t suggest it.
    • Use ‘Click here’ unless click and/or here are one of your keywords and ummm, I am pretty sure it isn’t. You are missing out on opportunity to get a keyword or two in there and you are really telling the reader what they are clicking to when they click on the link.

Hopefully this has helped explain a little more about anchor text, how to use it and some best practices. Also note that all links in this blog is using anchor text properly so take a look at some of mine for reference.  Of course, if you have any questions, please contact me (versus putting link in click here to contact me) and I’d be happy to help.

~Kristen

Kristen Day on FacebookKristen Day on GoogleKristen Day on LinkedinKristen Day on Twitter
Kristen Day
Kristen Day
CEO/Founder of A Visual Business
Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with search engine optimization, social media marketing, email marketing and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her riding her Honda VTX1300 or drinking a margarita.

Filed Under: blog, blogging, keywords Tagged With: anchor text, external links, internal links, links

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Comments

  1. Renee groskreutz says

    04/20/2016 at 9:14 AM

    Such a great post. CLick here is so tempting and logical even. However, you explain this all really well.

    Reply
    • Kristen Wilson says

      04/20/2016 at 4:29 PM

      Thanks Renee, glad that you see the value… and while I get it on the click here, it isn’t really giving you any value. Thanks!

      Reply
  2. Susan Mary Malone says

    04/20/2016 at 9:55 AM

    Thanks, Kristen–you made this understandable for me. Not an easy feat! LOL. But all of that makes perfect sense!

    Reply
    • Kristen Wilson says

      04/20/2016 at 4:30 PM

      YAY! Score on the understanding! So glad it makes sense Susan

      Reply
  3. Deb Nelson says

    04/20/2016 at 1:00 PM

    Thanks for the reminder on this Kristen. I tend to get lazy and click here is REALLY easy (but ineffective too!!). Time to get creative and pay attention!!

    Reply
    • Kristen Wilson says

      04/20/2016 at 4:31 PM

      Actually Deb, click here requires that you put in more words… if you just highlight the words in the sentence that relate to the blog, done.. versus adding, if you want more info click here… extra words and time. 🙂

      Reply
  4. Sabrina Quairoli says

    04/20/2016 at 1:19 PM

    Great suggestion about anchor text! I like that you mentioned to be sure what you link to is a good reliable source. Some sites are just not worth linking to them. I like to look for sites that go into depth on a particular smaller topic I just want to include but not going to go into depth about in my post. It gives the reader more insight on another smaller topic. Thanks for sharing. Always a pleasure.

    Reply
    • Kristen Wilson says

      04/20/2016 at 4:31 PM

      Yes, be sure if you are linking externally, that it is noteworthy… some are just not worth linking to indeed. Thanks Sabrina!

      Reply
  5. Beth Niebuhr says

    04/20/2016 at 2:34 PM

    Kristen, I must admit that I am very lazy on this topic. It’s just so easy to use Click here. I wouldn’t think it would matter if it is in a private group, for example, because we’re not trying to draw people to it. That’s my excuse, anyway! Let me know if that’s wrong, please. I think you could provide more info on this subject if you gave actual examples of paragraphs with well chosen links in them. For another blog post, maybe?

    Reply
    • Kristen Wilson says

      04/20/2016 at 4:33 PM

      I hear you Beth, but like I indicated to Deb, creating and extra sentence – click here for more info actually takes more time…. because if you are linking to something else, likely you are already talking about that topic.. use words IN the paragraph. I updated my blog post with an example outside of the 6 links that were already there. 🙂 Thanks!

      Reply
  6. Teresa says

    04/20/2016 at 2:54 PM

    Oh boy, more info for me to learn about – and always good from you Kristen. I used to think or maybe heard that you don’t want to have external links because you are taking those precious readers away from your site. So this one is an area I am still digesting. 🙂 And anchor text….geez, I am not sure using right. I do get the Click Here – good one to know and will keep that in mind. All of this is such a big deal more than I had originally realized. Thanks a bunch!

    Reply
    • Kristen Wilson says

      04/20/2016 at 4:34 PM

      External links are okay if there is good reason Teresa, but when you do so, be sure it opens in a new tab so the reader still has your website open on another tab! 😉 Yea… SEO is a very indepth thing and I try to make it easy. 😉

      Reply
  7. Karen says

    04/20/2016 at 2:57 PM

    I am slowly learning SEO and have just recently started really making sure I am not using ‘click here’. sometimes I find it hard to smoothly transition to what I want them to link to, but working on it and now I know how important it is.

    Reply
    • Kristen Wilson says

      04/20/2016 at 4:35 PM

      Likely you are already providing the information they should be linking to by writing about it… so just find the right text to link, and you are good to go Karen! 😉

      Reply
  8. Tamuria says

    04/20/2016 at 4:55 PM

    These are great tips on using anchor text. I still sometimes get lazy and use ‘click here’ but mostly link to the proper title of a post. I noticed here you linked in a much more natural and relaxed way which made it irresistible to click on the links and gain more wonderful information (your tips for meta titles and description were also really helpful). Thank you for sharing this – I love learning new things.

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:46 AM

      So glad you saw my links and even clicked through and learned a bit, thanks Tamuria!

      Reply
  9. Christy says

    04/20/2016 at 8:56 PM

    This is good advice. It will step up the professional look of my blog (no more elementary school text for me….jr high all the way now baby….soon high school). Added bonus is that it helps with SEO.

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:45 AM

      Glad you are moving on up to HS Christy! lol

      Reply
  10. Joan Potter says

    04/20/2016 at 9:06 PM

    Thanks Kristen! I’m just learning how to use anchor texts, and I’ll try to keep all this in mind. Honestly, I never learned how to reference another post with “Click Here,” so I guess it’s a happy case of I didn’t know what I didn’t know! However, the concept of anchor texts having a real SEO value is something I’d ever thought about, either. Whenever I read your posts, my learning curve is a vertical line!

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:45 AM

      Awww, glad you never used it Joan but glad you are learning more things as you read my stuff.

      Reply
  11. Meghan Monaghan says

    04/20/2016 at 10:03 PM

    Well that was some very interesting stuff, Kristen. Click here seems so vanilla now. Fleshing out good anchor text is the way to go. Thanks for that great tip! We’re all looking for better SEO and must choose carefully.

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:44 AM

      I know right Meggie, vanilla. LOL

      Reply
  12. Rachel Lavern says

    04/21/2016 at 12:07 AM

    I don’t think I’ve ever used click here since I knew that I’d want search engines to both read/scan the website URL and also read/scan the title and the anchor text. My titles and anchor text are not always keyword rich though.

    Another reason I like using a descriptive one is because it tells my site visitors where they are going. (I do need to make finding another assistant a priority because I don’t give a darn about SEO any longer… other than making sure the Yoast plugin indicator is ‘green’)

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:44 AM

      That’s exactly the reason Rachel, explain where they are going. Sounds like you do need an assistant or let me know as I do offer SEO services. Having the Yoast green isn’t necessarily the end all, nor completely correct. I wrote a blog on that you may want to check out.

      Reply
  13. Heather says

    04/21/2016 at 10:00 AM

    I’m guilty of this. I’m going to go back and fix the most glaring ones. I don’t have it all over the place, but I sure know that I have done it a few times. EEP!

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:42 AM

      Now you know Heather… glad you will be working on fixing it. 😉

      Reply
  14. Joyce Hansen says

    04/21/2016 at 10:43 AM

    I’m getting better at using anchor text, But honestly, when you’re putting your post together there are so many little things to make sure you include that sometimes it becomes a project, not a post. Anyway, my rant. FYI, I got to the end where you write about your own anchor text examples, and I saying to myself – where??? At least on my screen your text color and your anchor text color are so close in shade that I initially could not distinguish between the two, or my eyesight is not what it use to be.

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:42 AM

      Hmmm, interesting Joyce. I will reconsider my bright purple link color… thought it was pretty dark. I’ll look to change that for the folks that have visual impairment. This is another reason to have very visually appealing blogs in so many ways.

      Reply
  15. Beverley Golden says

    04/21/2016 at 1:55 PM

    This is a great post on what to do and what not to do with anchor text, Kristen! In my blog posts I generally hyperlink a phrase that relates to what I am talking about in the piece, which if I am correct, is what you are saying is the good way to link if that contains strong keywords. In my newsletter, I often will share a snippet of information or of my post and then write something like: “To read the entire post you can find it Here”, and then hyperlink the word “here”. Because it is my newsletter, I think that is an okay time to use click here. I don’t think I’ve ever used a “click here” in a blog post, so maybe something in me just knew it wasn’t the most effective way. 🙂 Thanks for the confirmation on how to do it right!

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:40 AM

      Here is the same thing as click here Bev. Why not, in your newsletter, to read more click in the link for the full article on ‘whatever your topic is’? Be creative if you need to put direction but most folks get that it’s a link.

      Reply
  16. Jackie Harder says

    04/21/2016 at 3:22 PM

    Aw geez. I do that “click here” business. Maybe I’m under-estimating the technological savvy of my readers, but I fear some won’t take action because I don’t specifically ask them to do so. Am I an idiot? 😉 How about if if my anchor text includes the keyword as well as asking them to click? Is that OK or is that even dumber?

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:38 AM

      Wiki has been around for decades and links have been around.. if folks don’t know to click on the text that looks a little different, then they probably won’t know how to find your contact us section or how to place an order online. Make sure your link text is easy to see and go from there. I don’t necessarily think you need to say ‘click here to read more on business coach tips’ but maybe if you are insistent, which you are… click here for more ‘coaching tips’ and anchor that.

      Reply
  17. Social sonja says

    04/21/2016 at 5:37 PM

    Yes. It makes all sense. SEO is something that every blogger must understand, at least basics of it. I am glad you touched this topic. Great article.

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:36 AM

      Glad to help Sonja! Thank you

      Reply
  18. Brenda Niemeyer says

    04/21/2016 at 7:35 PM

    Thanks Kristen! In my blogs I tend to choose anchor links correctly, but am realizing there are pages on my website where I say click here. I haven’t worked on my site in the last week or two. Good thing to go back and take care of. Appreciate the tips!

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:36 AM

      I understand that sometimes you may not think of a way to put better anchor text but usually there is a way. Glad to help Brenda

      Reply
  19. Catherine Tatum says

    04/21/2016 at 8:16 PM

    Great content! Thanks so much for educating me on “click here”.

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:35 AM

      Why thank you Catherine, glad to help.

      Reply
  20. Sonya says

    04/22/2016 at 1:32 PM

    Thank goodness I stopped doing that, thanks for reminding me Not to go back to it!

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:35 AM

      Awesome Sonya.. great job!

      Reply
  21. Latasha hodges says

    04/22/2016 at 7:25 PM

    This is a great post. I Iike the way you explained Not to use click here as an anchor text, but keywords. I want to make sure my readers are getting valuable content so I use a few keywords in my anchor texts.

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:35 AM

      Thanks Latasha, glad you see the value.

      Reply
  22. Melanie Banayat says

    04/23/2016 at 1:10 PM

    This makes so much sense. Common sense. I will most definitely give more thought to how I implement keywords and links. Thanks for the tips.

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:34 AM

      Awesome Melanie, and I agree.. common sense! Thanks!

      Reply
  23. Joan M Harrington says

    04/23/2016 at 2:42 PM

    Hey Kristen,

    Thank you for the education on why you should NOT be using “click here” as an anchor text and the reasons behind it….makes so much sense! I tend to do that more often than I should and after reading your post I will STOP (unless it is my keyword lol ) Sharing value is what it is all about and by sending your readers to another bit of information that can help them by using the correct anchor text and that relates to what your post is all about, well, then that is key and very important 🙂

    Great post!

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:34 AM

      Yes, you got it Joan… very good and glad to help you.

      Reply
  24. Natalie Palombi says

    04/24/2016 at 6:41 PM

    Wait wait, but what about CHECK IT OUTTT or CLICK MEEEE or RIGHT HERE GET YO INFO???

    LOL just kidding – I even customize my anchor text in emails at work! Do I get points for that?? :-p

    Reply
    • Kristen Wilson says

      04/26/2016 at 8:34 AM

      Oh Natalie, what am I gonna do with you! lol Yes, you get bonus points!

      Reply
  25. Psychic Nest says

    05/12/2016 at 10:35 AM

    Hi Kristen,

    You are so right about the anchor text. So for example, when I visit a page and I want to talk about Past Life Readings and Regression Therapy , the author of the post and readers as well can engage to the conversation.

    “Click here” can be tempting but it sounds like an advertisement instead of having the text coming natural. Also, the owner of the blog may decide to delete the comment because he / she will consider it as a spam. Great post for those who are still beginners when it comes to SEO. I am still new too , so than you for the useful advice!

    Zaria

    Reply
    • Kristen Wilson says

      05/13/2016 at 9:55 PM

      Yep Zaria, you nailed it and did it perfectly. Thanks for stopping by.

      Reply
  26. chrisM says

    06/21/2016 at 11:52 PM

    All I do in life is SEO work when I come home from my full time job to promote my local business.

    Chris
    Owner CEL Financial Services
    Registered bonded California CTEC Tax Preparer

    Reply
    • Kristen Wilson says

      06/22/2016 at 9:40 AM

      That’s awesome Chris, what is it that you do to optimize your website?

      Reply

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Natalie Poole   
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Just Brilliant! I live in the UK and have had several Skype calls with Kristen to help me with some SEO work on my corset business. I ranked silly like on pages 40 nine months ago, now on several keywords i am on page 3! In my niche, that's pretty impressive.
I would highly recommend working with Kristen if you need help with any SEO work, she's great.

Sonya Maachou   
All  

Attended League City Business Development Seminar August 28th. Kristen gave a very informative & energetic class on LinkedIn - I learned a lot! Thanks

Natalie Poole   
All  

Kristen knows her stuff. She gave a great seminar today at the League City Chamber and reinforced why I need to use Social Media more.

Jim Koontz   
All  

I am so glad I just happened to see this class announced on Facebook! I'm new to Texas and starting a new business . . . in case you didn't know, it's very difficult to start a business when you know no one! I learned so much in Kristen's class! I've already made some changes to what I was already doing and begun using ideas and applications she suggested!

Angie King   
All  

Kristen took a subject (SEO) about which I was completely ignorant and frankly, afraid of, and made it understandable. After just an hour with her, I'm confident that I can implement the changes she suggested. Her professionalism and knowledge are exemplary. I will heartily recommend you to others! Thank you!

Carol rundle   
All  

I took a class with Kristen on Social Media and while I knew a bit about how Facebook works but after the class and some additional question and answers, I began to understand better how it works. I just wish other people and business owners understood the filters in Facebook and the value of the comment and share versus the like. I would highly recommend Kristen’s classes, using her services or having her help you with a consultation as it would be valuable to you and your business.

SUKI BLOOM   
All  

Kristen Wilson of A Visual Business knows about search engine optimization and social media marketing. Just a few tweaks here and there to my website and I have seen a difference in the stats. I really like how she also takes the time to not only explain what she will do, but breaks it down into laymen terms so I understand just how it will benefit my business. She's been a real treasure to work with!

Tracy Hughes   
All  

I have been impressed with Kristen's knowledge since the first time I met her. She knows her stuff when it comes to SEO, and she will help you maximize your efforts. Having a website isn't enough. We must know how to best attract the RIGHT people. Since applying her suggestions, my website has been in the top three with search engines. Get seen by using her services.

Lorraine Bosse-Smith   
All  

Kristen is a marketing machine, period. Results driven and client centric creating a perfect match for my clients and my way of doing business. Her attention to detail and organizational skills are unmatched along with the fact that Kristen is consummate professional.

Cindy phillips   
All  

I had the pleasure of attending Social Media/Network Marketing training today with Kristen Wilson, the owner of A Visual Business. She has a refreshing approach to a tedious process we all deal with, Internet Marketing. I was immediately able to take her ideas and implement them on my company's Facebook page with instant results. No sooner had I made the updates she taught in class, than responses started pouring in. If an Internet presence is key for your company, if curb side appeal is and element used in your Social Media, if you want to be the one that stands out in your industry, then Kristen has the components you've been looking for. The great thing is that the information is in a digestible format and will give you the edge you need to get your company noticed.

Debra dunn-kurzadkowski   
All  

I had a great call with Kristen this week, her one hour consultation was brilliant! Very informative, gave me everything i needed and more. Highly recommend using this service.
Sonya
www.theburgandyboudoir.com

Sonya Maachou   
All  

I have known Kristen Wilson for several months and have worked with her not only on my site but as a partner with one of my own website development clients. She is knowledgeable, responsive, thorough and very easy to work with. I would highly recommend her for anyone who is looking with help on SEO or PPC for their website.

Jackie harder   
All  

I started working with Kristen about a year ago. I just started researching around on creating a new website for my company and I ran in to her at a local networking group. She helped me create my current web page and boosted it to the top 3 home inspection web sites with in 7 months. She is always by the phone and is happy to help . Thank you Kristen for all your hard work and your honest opinion it really shows in my business everyday.

CHRIS mURPHY   
All  

I can't recommend A Visual Business strongly enough. I have spent thousands of dollars on traditional magazine ads that yielded little to nothing in return. Kristen goes out of her way to ensure that her customers are happy and well taken care of. She always exceeds our expectations.

When I reached out to AVB, Kristin reviewed my website in advance, and at our first meeting, she suggested a lot of improvement before we initiated the contract. Within days of moving forward, our new patient volume increased dramatically. We have been consistently busy ever since.

Dr hamid kantara   
All  

Kristen is working with me on my Website with Terrific results. She has helped me understand the importance of local content and persuaded me to blog more often. She's also made very constructive insight on layout, design and general website flow. I highly recommend her services.

Paula smith   

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