If you have ever thought about bloggers and thought, that isn’t for me. Only mommies are out there blogging about recipes, toddler tips and such, you are so wrong. Mommy bloggers use blogging to provide value and help out other mommies typically while using ads on their blogs to create some income. They write reviews about products and get coupons or products for free, but to think blogs are just for moms, think again. Blogs have so much value for you and your business, well beyond the mommy blogger… trust me!Check out these 3 reasons why you should be blogging for your business – it’s Genius! Click To Tweet
The benefit of blogs for your business
There are many benefits but I want to impress upon you the THREE important reasons to blog:
- provide value to the consumer
- search engine value – provide more content for search engines to index
- drive traffic to your website (and list)
Sounds easy enough, right? Well… then why in the heck don’t more business owners blog? I network/market in several local networking groups and of the many business owners I run into, maybe a small handful are actually blogging- WHY??!! We aren’t talking about just the MLM type businesses, but also the labor businesses, lawyers, personal trainers, financial planners and all sorts of businesses. Maybe we can discuss the why in another post, yea, great idea.
Provide value to the consumer
One of the reasons to blog is to provide value to the consumer. This is a multifaceted concept in itself because as you are providing value to the consumer you are putting yourself in a position of expertise. As your followers begin to read your blogs, they see you have the knowledge and want to continue to follow you. Then… get this… this puts you in a relationship building process with this person as they engage with you which is giving you the know-like-trust factor. Score!
Search engine value
You want the search engines to crawl all of your pages/blogs as this provides more opportunity to come up in search for your keywords.
Consider you and your competitor. Your competitor blogs weekly and you, do not. Womp Womp. The search engines index all of your pages, you have 10 and he has 10 but after a year, you still have 10 and he has 62 now. What are the odds for showing up in search for the same keywords? This is a simplified example, but hopefully you get the point.
As you are writing your weekly or monthly blogs, continuing to provide value to your consumer, the search engines see that you are getting noticed by people commenting on your blog, blogs are being shared, people are linking to you and you get a little extra authority. SEO Score! Plus, at the same time, you are writing more things that the consumer wants to read, providing more value and getting more folks to check out your website.Blogging = value to consumer & search engines = Super Score! Click To Tweet
Drive traffic to your website (and list)
You put your blogs on your website. Hopefully you will be sharing this awesome valuable content on your social media, and not just other people’s awesome articles.
You can likely tell when someone has a crappy website or doesn’t blog because they are always sharing someone else’s blogs about their industry or always reposting other people’s graphics. It’s huge when you can not only create your own graphics (with your url or logo branded on it) but also create your own content to share.
When you drive folks to your website for a specific blog about a particular item, you are opening them up to more content and to find out more information about you, your products and/or services. Many people don’t just offer one product/service and without ‘ME BLASTING’ people all about you (and totally losing them), they can’t possibly know every product/service you have to offer. So, this is a gentle way for them to get to know you better and to explore your business on their terms. Pretty cool, right?
Then to ‘The List’
Further, when you have those cool opt-in offers on your site, they can join in your email list (which is GOLD) so you can land in their inbox on a regular basis versus you hoping to land in their social media feeds when they are looking. And forget about them coming to your website every week or month to see if you are offering anything new!
Hopefully this has gotten you off your non-blogging butt. Should you need a swift kick in the pants, I’m your girl. Seriously, contact me and I can give you some great ideas to blog about or even blog for you, WHAT?! I know! Otherwise, let me know how I can help you and your business grow!
So, do you blog? If not, why not? What’s holding you back? (I’m going to touch on that next week!)