• Home
  • What Is SEO?
    • Website
  • What is PPC?
  • Social Media
    • Social Audit
  • Tools
    • Referrals
    • Kick Your Biz in Gear eBook
    • Nail Ninja
    • Shirts
  • Blog
  • Contact
    • About AVB
    • Consult
      • Phone Consultation
    • Testimonials
      • Leave a Testimonial

A Visual Business

You are here: Home / blog / The 3 Reasons Why You Need to Blog

The 3 Reasons Why You Need to Blog

01/20/2016 By Kristen Day 44 Comments

3 Benefits to blog for your businessIf you have ever thought about bloggers and thought, that isn’t for me. Only mommies are out there blogging about recipes, toddler tips and such, you are so wrong.  Mommy bloggers use blogging to provide value and help out other mommies typically while using ads on their blogs to create some income. They write reviews about products and get coupons or products for free, but to think blogs are just for moms, think again. Blogs have so much value for you and your business, well beyond the mommy blogger… trust me!

Check out these 3 reasons why you should be blogging for your business – it’s Genius! Click To Tweet

The benefit of blogs for your business

There are many benefits but I want to impress upon you the THREE important reasons to blog:

  1. provide value to the consumer
  2. search engine value – provide more content for search engines to index
  3. drive traffic to your website (and list)

Sounds easy enough, right? Well… then why in the heck don’t more The 3 Benefits of blogging for your businessbusiness owners blog? I network/market in several local networking groups and of the many business owners I run into, maybe a small handful are actually blogging- WHY??!! We aren’t talking about just the MLM type businesses, but also the labor businesses, lawyers, personal trainers, financial planners and all sorts of businesses. Maybe we can discuss the why in another post, yea, great idea.

Provide value to the consumer

One of the reasons to blog is to provide value to the consumer. This is a multifaceted concept in itself because as you are providing value to the consumer you are putting yourself in a position of expertise. As your followers begin to read your blogs, they see you have the knowledge and want to continue to follow you. Then… get this… this puts you in a relationship building process with this person as they engage with you which is giving you the know-like-trust factor. Score!

Search engine value

You want the search engines to crawl all of your pages/blogs as this provides more opportunity to come up in search for your keywords.

Consider you and your competitor. Your competitor blogs weekly and you, do not. Womp Womp. The search engines index all of your pages, you have 10 and he has 10 but after a year, you still have 10 and he has 62 now. What are the odds for showing up in search for the same keywords? This is a simplified example, but hopefully you get the point.

As you are writing your weekly or monthly blogs, continuing to provide value to your consumer, the search engines see that you are getting noticed by people commenting on your blog, blogs are being shared, people are linking to you and you get a little extra authority. SEO Score! Plus, at the same time, you are writing more things that the consumer wants to read, providing more value and getting more folks to check out your website.

Blogging = value to consumer & search engines = Super Score! Click To Tweet

Drive traffic to your website (and list)

You put your blogs on your website. Hopefully you will be sharing this awesome valuable content on your social media, and not just other people’s awesome articles.

You can likely tell when someone has a crappy website or doesn’t blog because they are always sharing someone else’s blogs about their industry or always reposting other people’s graphics. It’s huge when you can not only create your own graphics (with your url or logo branded on it) but also create your own content to share.

When you drive folks to your website for a specific blog about a particular item, you are opening them up to more content and to find out more information about you, your products and/or services. Many people don’t just offer one product/service and without ‘ME BLASTING’ people all about you (and totally losing them), they can’t possibly know every product/service you have to offer. So, this is a gentle way for them to get to know you better and to explore your business on their terms. Pretty cool, right?

Then to ‘The List’

Further, when you have those cool opt-in offers on your site, they can join in your email list (which is GOLD) so you can land in their inbox on a regular basis versus you hoping to land in their social media feeds when they are looking. And forget about them coming to your website every week or month to see if you are offering anything new!

Hopefully this has gotten you off your non-blogging butt. Should you need a swift kick in the pants, I’m your girl. Seriously, contact me and I can give you some great ideas to blog about or even blog for you, WHAT?! I know!  Otherwise, let me know how I can help you and your business grow!

So, do you blog? If not, why not? What’s holding you back? (I’m going to touch on that next week!)

~Kristen

Kristen Day on FacebookKristen Day on GoogleKristen Day on LinkedinKristen Day on Twitter
Kristen Day
Kristen Day
CEO/Founder of A Visual Business
Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with search engine optimization, social media marketing, email marketing and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her riding her Honda VTX1300 or drinking a margarita.

Filed Under: blog, blogging, search engine optimization Tagged With: list building, seo, value

Subscribe for Your Free Report!

10 INSANELY Easy SEO Tips YOU Can Do Right Now

« How to Make the Best of Your SEO Yoast Plugin
4 Excuses of Why You Don’t Blog – BUSTED »

Comments

  1. Sabrina Quairoli says

    01/20/2016 at 9:54 AM

    Great post, Kristen! I totally agree. I encourage all my clients to blog especially my clients that are new to their industry. It’s does help.

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:19 PM

      Thanks Sabrina! yeeeesss, everyone really needs to have a blog!

      Reply
  2. Beth Niebuhr says

    01/20/2016 at 9:59 AM

    Nice article, Kristen. I don’t think many people realize how beneficial blogging is in keeping search engines happy. Search engines love new content and blog posts provide that beautifully. Also, we want to drive traffic to our websites and posting links to blog posts does a good job of that.

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:19 PM

      Yes Beth, so true.. folks don’t always get it. Glad you do and thanks!

      Reply
  3. Krista Kelly says

    01/20/2016 at 10:31 AM

    I just starting blogging for my business a few months ago and am really enjoying it and meeting so many like minded people, and growing my business 🙂 Thank you for the article.

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:20 PM

      That is awesome Krista! Welcome to blogville! lol

      Reply
  4. Teresa Salhi says

    01/20/2016 at 10:59 AM

    Thanks for the great reminders. I am always open to motivation, insights and reminders to get my blog done!

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:20 PM

      You are welcome Teresa.. glad that you are open. Hoping blogging is on your to do!

      Reply
  5. DeVerne Augustus says

    01/20/2016 at 12:37 PM

    Such great info, Kristen. It is all about exposure. Offering value first is definitely the best way to attract people to you. It never really is about what we sell, but about the value we offer & the solutions we provide. Way to go!

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:21 PM

      Thanks DeVerne, welcome and glad you get it… as it appears you do!

      Reply
  6. Steph Nissen says

    01/20/2016 at 12:41 PM

    Great post! It succinctly explains why your business must have a blog. Still amazes me when I meet people that say, “no, not right now, maybe later.” And of course, later never comes!

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:21 PM

      Girl… you know it. I SMH all the time at folks who just don’t see the value in blogs. Thanks Steph!

      Reply
  7. Jackie Harder says

    01/20/2016 at 4:15 PM

    I do blog weekly. Only when something horrible happens do I miss publishing a blog. All of your points are excellent ones, and yes, it amazes me, too, that more business people don’t blog. What a great way to establish their authority in their field, share valuable information and yes, get prospects in the sales funnel. Speaking of blogs: I had a first today — a completely unexpected comment from INDIA on a recent blog. I felt pretty good about that!

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:22 PM

      I know you do Jack. Awesome and I am sure your ladies appreciate it and the value you provide. I know I do! I did too… who was it? lmao

      Reply
  8. Brenda Niemeyer says

    01/20/2016 at 6:34 PM

    I’m off my non-blogging butt. 🙂 Nine posts in, but it’s a start. I am doing one per week very consistently. Thanks for the reminder of all the benefits! Some weeks I am tempted to return to my non-blogging self. Good motivation to keep on keeping on!

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:23 PM

      YAY Brenda.. so glad you are off the non-blog rumpus. It IS a start and keep it up.. weekly or every other, that’s great. You’ve got this

      Reply
  9. Roslyn Tanner Evans says

    01/20/2016 at 7:10 PM

    When my coach told me I had to blog weekly I was not a happy camper. Writing is not my first choice for self-expression, but I knew the value and so I started. It took awhile to discover topics that provided value and I enjoyed writing about. This past year I wrote 51 blogs and I see the improvement in them as I reviewed looking for my top 5 in each theme. Blogging takes a lot of time and I need to consistently plan for it.

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:23 PM

      I’m so glad Roz.. you DO provide value in a world where many would likely just SELL. Great job!

      Reply
  10. Sheryl says

    01/20/2016 at 8:57 PM

    Great information Kristen! I love the info you share! Thanks for the motivation!

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:24 PM

      Thanks so much my smoothie making diva sista! 🙂 Glad to motivate! 😉

      Reply
  11. Joyce Hansen says

    01/20/2016 at 9:02 PM

    Well said Kristen. Blogging is the live blood of your business. How else are people going to know what you’re about? You have access to a world-wide audience through a platform that costs peanuts compared to what big companies pay to promote themselves.

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:24 PM

      You nailed it Joyce.. how will folks EVER know your value if you don’t share it?

      Reply
  12. Elizabeth O. says

    01/20/2016 at 9:43 PM

    That’s really informative. Blogging has a lot of benefits, definitely. It’s one of the ways to reach out to your audience.

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:24 PM

      Thanks Elizabeth! So true and a vital one at that!

      Reply
  13. Jeanne says

    01/21/2016 at 1:44 AM

    Hi Kristen, thanks for reaffirming what I already knew. I’m still kind of new to this, so I haven’t written nearly as many blog posts as I should. Still working on it, though!

    Reply
    • Kristen Wilson says

      01/21/2016 at 4:25 PM

      Progress Jeanne and as long as you keep it up, you will be GOLDEN!

      Reply
  14. Beverley Golden says

    01/22/2016 at 4:11 PM

    As a writer, you don’t have to convince me of the power of blogging. It is the best way to start online conversations with people, as you never know for sure where those conversations will lead. Bringing value to your readers differs of course, depending on whether you are offering a product or service, or for someone like me, who strives to bring new ways of looking at the world through my lifestyle blogs. For anyone who isn’t comfortable writing their posts themselves, there are lots of people whose style you enjoy reading, (hint, hint), who are available to help. Another very clear and concise post on the power of blogging! Thanks Kristen.

    Reply
    • Kristen Wilson says

      01/27/2016 at 4:18 PM

      I knew you would understand Bev! Thank you!

      Reply
  15. Sharon A.M. MacLean says

    01/24/2016 at 10:23 PM

    Blogging and email marketing have proved to be the two most important strategies since starting in this biz, Kristen.

    It’s the reason I can recommend them to my clients.
    And why I’m glad you continue to flog the blog.

    Reply
    • Kristen Wilson says

      01/27/2016 at 4:19 PM

      Oh yes Sharon, you’ve got that right… and a website… but you need that for blogging and email to really work! lol

      Reply
  16. Stacey Werner says

    01/26/2016 at 11:46 AM

    The search engine value alone is a great reason to blog for your business. I wish more business owners would realize the value!

    Reply
    • Kristen Wilson says

      01/27/2016 at 4:19 PM

      Yes Stacey.. it is so misunderstood!

      Reply
  17. Molly says

    01/26/2016 at 3:31 PM

    Very valid reasons! My business gets huge traffic from my blog, best decision I ever made was to put the two together. Great tips, thanks for sharing.

    Reply
    • Kristen Wilson says

      01/27/2016 at 4:21 PM

      I bet Molly. I hope you don’t have a ton of ads that cause it to be unreader friendly!

      Reply
  18. Scott says

    01/29/2016 at 7:59 AM

    I think one of the best benefits is the relationship with your customer. Companies that open up (both good and bad) develop a bond with their customer that could last a lifetime.

    Reply
    • Kristen Wilson says

      02/01/2016 at 7:16 PM

      So true Scott, the relationship is key.

      Reply
  19. Hansoftech says

    02/09/2016 at 11:58 PM

    Well said Blogging has Lot of Benefits for every business.Thank you for sharing.

    Reply
    • Kristen Wilson says

      02/10/2016 at 9:13 AM

      You are so right, blogging is so vital!

      Reply

Trackbacks

  1. 4 Excuses of Why You Don’t Blog – BUSTED says:
    01/27/2016 at 7:43 AM

    […] I was writing my blog last week – 3 Reasons Why You Need to Blog, I thought about how many people don’t blog. I was thinking about some of my networking groups I […]

    Reply
  2. This is Why We Blog - Check your Landing Pages - A Visual Business says:
    02/03/2016 at 7:28 AM

    […] traffic is going to blogs and hopefully you will blog more. If you aren’t blogging, check out my blog on why you should. If you are too busy, don’t know what to write or your grammar sucks, check out my other blog on […]

    Reply
  3. You Might Be Using Your Click to Tweet Plugin Wrong! says:
    04/13/2016 at 9:08 AM

    […] I would never do that, I’ll recommend a few blogs to help you with the value of blogging – 3 Reasons Why You Need to Blog, Content is King and How a Blog Can Benefit your SEO should give you a good […]

    Reply
  4. Cut Your Blog Writing in HALF with this One Tip! says:
    11/30/2016 at 7:32 AM

    […] if you have any questions about blogging, optimizing your blogs or how to make them look pretty, please contact me as I would be happy to […]

    Reply
  5. Everything You Need to Know to Kill It This Year - Your Business That Is! - A Visual Business says:
    12/27/2016 at 6:27 PM

    […] The 3 Reasons Why You NEED to Blog […]

    Reply
  6. The Trifecta of Online Marketing – the Perfect 3 | AVB says:
    12/31/2016 at 12:12 PM

    […] personally, it speaks for itself!  This is where you continue to publish value – can you say regular blogs!  This is where you want to show yourself as the Wikipedia to your business industry!  Further, […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Buy Kick Your Biz in Gear eBook

Boom your business online with these awesome tips

Search My Site

Follow AVB!

A Visual Business on FacebookFollow Kristen on TwitterFollow AVB on Pinterest
Connect with Kristen on Linked In Follow AVB on Instagram

AVB Blog Categories

  • blog (149)
  • blogging (26)
  • content marketing (9)
  • email marketing (9)
  • human nature (1)
  • keywords (4)
  • pay per click advertising (9)
  • search engine optimization (70)
  • small business owners (71)
  • social media marketing (38)
  • time management (18)
  • video marketing (1)
  • website (3)
  • website readability (10)

Managed Hosting for your WordPress Website

Siteground Managed WordPress Hosting

Create Images Quickly & Easily w/ Get Stencil

Get Stencil

Stock Photo Subscription Service

Depositphotos

Get Stock Photos & Protect Your Biz

Stock Photos

Get Deals for Your Biz w/ AppSumo

Get deals on biz tech with AppSumo

Testimonials

All  

I've known and worked with Kristen for years now, but she continually challenges and helps me to improve my SEO, keywords, and business focus so that I can achieve the results I seek.

Recently, she taught me some quick yet powerful ways to enhance my blogs and website content. She knows her stuff and communicates it to you until you get it. I greatly appreciate her tenacity, knowledge, and assistance to make my business grow!

Lorraine Bosse-Smith   
Hands Down the Best PPC Expert  

I brought on Kristen and A Visual Business to handle a PPC project for one of Atomic Revenue revenue's corporate real estate clients. The client had previously been working with a digital agency that was mishandling their account. I brought in Kristen as the new PPC Manager and Strategist on the account and the results have been outstanding. The quality of inbound PPC leads has raised exponentially and the conversion rate on those leads is close to 40% - keep in mind this commercial real estate is in the millions of dollars for sales. We've gotten a very positive ROI working with Kristen and will continue working with her as long as possible! I can't wait to plug her into more projects.

Steph Nissen   
I Recommend A Visual Business  

Kristen is extremely helpful. I lost 90% of my sales as I migrated to a new domain. She helped me in gaining visibility through PPC for instant results and also started working on SEO for long term results. I recommend A Visual Business to the people who are looking for PPC and SEO services.

Jena   
Most everything I know about SEO, I learned from Kristen  

Whenever I need to know how to do something with SEO, I know I can turn to Kristen for just the right assistance. She's at the top of the game when it comes to SEO and PPC marketing, and her knowledge has really helped me grow my online magazine. She's a great resource and her regular blog posts offer so much value. I treat it like a learning library. And you'll learn even more in person! With Kristen's help, my online magazine has grown rapidly. We're approaching our one year anniversary, and the growth we've achieved wouldn't have been possible without Kristen's instruction. If you need growth, call Kristen!

Jennifer Quisenberry @ The Awesome Muse   
Hire Kristen if you want to expand your online presence  

Kristen is a powerhouse. She is one of the most knowledgeable people I know about SEO and social media. She consistently provides value of epic proportions. Kristen is generous and is a consummate professional. I highly recommend working with Kristen if you want to expand your visibility.

Tandy R Elisala   
If you want great SEO help, talk to Kristen!  

Kristen is amazing! She is incredibly thorough, easy to understand, and went above and beyond in the time we spent together. I feel equipped to make the changes she suggested and am ready to take my SEO to the next level.

Brenda Niemeyer   
All  

Kristen is professional, efficient, and a magic worker. She fixed a problem on my site I have been trying to sort for a few years, and she did it patiently and with no fuss. I cannot recommend her expertise enough. My only regret is that I didn't know her when I was setting up my site as I know she would have saved me much time and many headaches. If you want friendly, professional and expert help, you don't have to look further than Kristen. She is definitely my go to person from now on.

Tami Fazel   
Appreciate the resources!  

Really appreciative of your resources. Thanks for sharing important info for the industry!

Tim Brown   
All  

I cannot say enough about working with Kristen. If you want fast, efficient and professional this is the place and Kristen is the lady!!! I tried the DIY and got so frustrated and resentful... one conversation with Kristen and she told me exactly what was needed to get my site up and running. I was so tired of DIY I asked her to GO FOR IT... and she did. I couldn't believe how quick Kristen took care of things that I had been working on for not only hrs but in a couple cases... days. I am over-the-moon happy with how things turned out and I know that Kristen will be my GO TO GIRL for all website and online needs from here on out. Don't waste your time on DIY... Kristen has you covered!!!

Misty   
All  

What a great experience I had working with Kristen. I've worked with other SEO companies in the past who talked a great game, but didn't really do a whole lot. Kristen goes above & beyond to make sure you understand exactly what it is she's doing and why she's doing it. I've learned quite a bit and enjoyed the processed.

Lisa swanson   
All  

There are no words to express my gratitude for all that Kristen Wilson has done to enable me to grow as a business owner, with a global presence. She is "brilliant"! Extremely proficient at her craft; she is efficient and genuinely cares about her clients.

She has diligently handled every concern and need large or small (SEO, blogging, website building, pluggin questions, coaching and so much more) for our organization with an extreme level of importance.

Thank goodness for "A Visual Business"!

Chris Roebuck   
All  

Thanks you sooo much for all of your patience and professional assistance with my website!

Natalie Poole   
All  

Just Brilliant! I live in the UK and have had several Skype calls with Kristen to help me with some SEO work on my corset business. I ranked silly like on pages 40 nine months ago, now on several keywords i am on page 3! In my niche, that's pretty impressive.
I would highly recommend working with Kristen if you need help with any SEO work, she's great.

Sonya Maachou   
All  

Attended League City Business Development Seminar August 28th. Kristen gave a very informative & energetic class on LinkedIn - I learned a lot! Thanks

Natalie Poole   
All  

Kristen knows her stuff. She gave a great seminar today at the League City Chamber and reinforced why I need to use Social Media more.

Jim Koontz   
All  

I am so glad I just happened to see this class announced on Facebook! I'm new to Texas and starting a new business . . . in case you didn't know, it's very difficult to start a business when you know no one! I learned so much in Kristen's class! I've already made some changes to what I was already doing and begun using ideas and applications she suggested!

Angie King   
All  

Kristen took a subject (SEO) about which I was completely ignorant and frankly, afraid of, and made it understandable. After just an hour with her, I'm confident that I can implement the changes she suggested. Her professionalism and knowledge are exemplary. I will heartily recommend you to others! Thank you!

Carol rundle   
All  

I took a class with Kristen on Social Media and while I knew a bit about how Facebook works but after the class and some additional question and answers, I began to understand better how it works. I just wish other people and business owners understood the filters in Facebook and the value of the comment and share versus the like. I would highly recommend Kristen’s classes, using her services or having her help you with a consultation as it would be valuable to you and your business.

SUKI BLOOM   
All  

Kristen Wilson of A Visual Business knows about search engine optimization and social media marketing. Just a few tweaks here and there to my website and I have seen a difference in the stats. I really like how she also takes the time to not only explain what she will do, but breaks it down into laymen terms so I understand just how it will benefit my business. She's been a real treasure to work with!

Tracy Hughes   
All  

I have been impressed with Kristen's knowledge since the first time I met her. She knows her stuff when it comes to SEO, and she will help you maximize your efforts. Having a website isn't enough. We must know how to best attract the RIGHT people. Since applying her suggestions, my website has been in the top three with search engines. Get seen by using her services.

Lorraine Bosse-Smith   
All  

Kristen is a marketing machine, period. Results driven and client centric creating a perfect match for my clients and my way of doing business. Her attention to detail and organizational skills are unmatched along with the fact that Kristen is consummate professional.

Cindy phillips   
All  

I had the pleasure of attending Social Media/Network Marketing training today with Kristen Wilson, the owner of A Visual Business. She has a refreshing approach to a tedious process we all deal with, Internet Marketing. I was immediately able to take her ideas and implement them on my company's Facebook page with instant results. No sooner had I made the updates she taught in class, than responses started pouring in. If an Internet presence is key for your company, if curb side appeal is and element used in your Social Media, if you want to be the one that stands out in your industry, then Kristen has the components you've been looking for. The great thing is that the information is in a digestible format and will give you the edge you need to get your company noticed.

Debra dunn-kurzadkowski   
All  

I had a great call with Kristen this week, her one hour consultation was brilliant! Very informative, gave me everything i needed and more. Highly recommend using this service.
Sonya
www.theburgandyboudoir.com

Sonya Maachou   
All  

I have known Kristen Wilson for several months and have worked with her not only on my site but as a partner with one of my own website development clients. She is knowledgeable, responsive, thorough and very easy to work with. I would highly recommend her for anyone who is looking with help on SEO or PPC for their website.

Jackie harder   
All  

I started working with Kristen about a year ago. I just started researching around on creating a new website for my company and I ran in to her at a local networking group. She helped me create my current web page and boosted it to the top 3 home inspection web sites with in 7 months. She is always by the phone and is happy to help . Thank you Kristen for all your hard work and your honest opinion it really shows in my business everyday.

CHRIS mURPHY   
All  

I can't recommend A Visual Business strongly enough. I have spent thousands of dollars on traditional magazine ads that yielded little to nothing in return. Kristen goes out of her way to ensure that her customers are happy and well taken care of. She always exceeds our expectations.

When I reached out to AVB, Kristin reviewed my website in advance, and at our first meeting, she suggested a lot of improvement before we initiated the contract. Within days of moving forward, our new patient volume increased dramatically. We have been consistently busy ever since.

Dr hamid kantara   
All  

Kristen is working with me on my Website with Terrific results. She has helped me understand the importance of local content and persuaded me to blog more often. She's also made very constructive insight on layout, design and general website flow. I highly recommend her services.

Paula smith   

Join My Mailing List!

Get updates on SEO, PPC, website readability and social media in our monthly email! (double opt in so look for the email)

Don't forget to look for the confirmation email to double opt in for my email list.

Managed Hosting for your WordPress Website

Create Images Quickly & Easily w/ Get Stencil

Get Stencil

Stock Photo Subscription Service

Depositphotos

Get Stock Photos &
Protect Your Biz

Stock Photos

Check out A Visual Business' Privacy Policy and Terms and Conditions.
Copyright © 2019 · A Visual Business · Log in