Seeing as I have been in a ‘you need to blog kick’… let’s just keep it up for at least one more post. When I explain to folks why they need to blog, like I did in this Why Blog post, I mentioned that it provides more opportunities to show up in search. For example, you and your competitor each have a 10 page website and you blog 1/month or 1/week and they don’t blog at all, they have 10 pages, 10 chances to show up in search and you have 22 (if you blog monthly) or 62 (if you blog weekly) opportunities. You have taken each page and blog and used keywords that were used in that post to specifically explain a product or service that you offer. This is huge peopleA blog is an opportunity to educate and another page to show up in search! Click To Tweet
Take it to Google Analytics
So, let’s look at our Google Analytics and see. Log into your analytics, select your business and that should take you to Reporting, then scroll down the left and open Acquisition, then Search Engine Optimization and click on Landing Pages. If you aren’t seeing any data here it is likely that you aren’t completely set up with Google Webmaster Tools, also known as the Search Console.
Here is a quick video showing you how to find your landing pages in Google Analytics.
Linking Google Analytics to Google Webmaster Tools (Search Console)
I had to go to another client to see what screen you would get if you weren’t completely set up and went through the set up for that client so you could see how to do the linking. The following video is that how to.
Note, at the end, Google wasn’t cooperating but as soon as I turned off the video, I refreshed the screen and it was fixed. The end result would be for you to refresh, see this screen on Google Analytics and Save. Once you save, it will take you back to the Property Settings, scroll to the bottom and click save again and you should be good to go. Note that it will take a little time before you will begin to see your Landing pages.
Hopefully this has been helpful on why you need to link Google Analytics and Google Webmaster Tools so you can see where folks are landing within your website. Once you do, you will see that the majority of your traffic is going to blogs and hopefully you will blog more. If you aren’t blogging, check out my blog on why you should. If you are too busy, don’t know what to write or your grammar sucks, check out my other blog on your excuses, Busted!