I was recently asked to speak to a business women networking group about the services I offer – social media, search engine optimization, website stuff, etc. Not currently being a part of this group, it was hard to ascertain the needs of the group and which way to go on my spotlight. Further, I wasn’t quite given a firm time for the spotlight but knew it was part of a networking meeting so I thought I had an idea (I was wrong, I was the WHOLE meeting.. btw, KILLED IT). I know what I do so I could talk all day about it, but wanted to be more purpose driven. So, here I was, in the shower, and it came to me… talk about the Trifecta of Online Marketing! I began to scribble notes of the order and what to say and well, it was awesome. My friend, who invited me, she said, it went well, we normally don’t get this many questions or comments. I won’t mention, ok, I will… that I also got 2 clients from it too! SOLID!
A second about online marketing
Many folks just don’t get the value or understand what is meant by online marketing. Consider what you do in person – cold calls, door knocking, passing out flyers, speaking engagements, 1on1s with other networkers, networking meetings and events….then take all that and put in online. Everything that you do in person is essentially duplicated online. You are building relationship, directing traffic to certain places, sharing offers and value and building your business while you help your target market solve their pains.
However, all that stuff online… it works 24/7, even when you aren’t working…. when you are sleeping, on vacation, meeting with clients and etc… it is always working for you. It’s like the best employee you could ever have but MORE!
The internet works when you aren’t… be sure it’s capable of doing so without you there! #marketingClick to tweet
If you look it up in the online dictionary, because well, nobody has a hard copy dictionary these days anyways, it says that it is a run of 3 which wins or of a grand event…. and also a bet in which the person that is placing the bet is forecasting the first 3 finishers of said race, in the order they finish. Further, quite interestingly enough… the origin comes from tri- meaning 3 (duh I know) and perfecta to equal trifecta. Well… how ironic is that origin… the perfect 3?! Now, MY trifecta isn’t necessarily in a specific order as there are two ways it could work well.. but the point is… all 3 are required for a perfect online marketing experience
The Perfect 3 – the Trifecta of Online Marketing
If you speak to any business owner you will see that these perfect 3 are well, perfect and must haves. You have to have your website, your social media and your email marketing. BOOM! Now, let me explain the 3 pieces for you in better detail… with why you must have it!
This seems quite obvious but there are many that still don’t have this piece down. Consider your website as your online business card. This is the place where everyone goes to research you, to find out more about your products and services and well, when you can’t tell them personally, it speaks for itself! This is where you continue to publish value – can you say regular blogs! This is where you want to show yourself as the Wikipedia to your business industry! Further, this is a means to capture or get them to give you their email address whether it is a form on your side bar or a pop up on a page with a valuable opt-in piece!
In walks social media… it’s online and it’s a great place to build those relationships. This is a great place for you to be pushing out your super value from your website – remember those blog things? This is another great way to get folks to opt into your email list, but usually not where they will opt in, however, quite possible. Because you are sharing your blog, you are driving them back to your website… where they can read about your products or services they didn’t know about before, they can read your valuable blogs AND they can opt into your email list. Here, you can get stuff to go viral… which is like sharing on steroids… could you imagine if one of your blogs went viral. Think about this… your blog was shared by 10 people which puts you in front of their friends, say 500 each… and of those 5000 people, 10 more shared… hello… huge. So, what does this mean.. this means, you want to create content (on your website) that you share (on your social media) that your target market WANTS and NEEDS!
Yep, this is the place where you continue to share your own content, where you build new relationships and continue to engage with your already present relationships. You don’t have to push out only your content, but this is where you can share industry relative content, motivation, fun, trending topics and so much more! I still don’t get why more don’t see this value. If you are lacking in this area and need some help. I have created a video series to WALK you through the steps – from creation to killing it, on Facebook!
Let me start here… when I first got into business, I heard so many say, build your list, build your list. My response.. what do I say, who wants to listen to me, wait until I have more followers. Guess what… SO WRONG. If you learn ANYTHING from this post… it is… START NOW! Building your email list takes a butt ton of time and you can’t make it grow, if you don’t….. START. Yea, well… it took me like a year.. .and do you know, of my last 2 years, the one thing I regret, starting my list sooner! So, are you getting it.. it is HUGE… it’s GOLD, quite honestly.
Your email list is GOLD.. it’s money! Imagine this…. Which would you rather:
- Hoping to show up in someone’s social media feed, when they are online and if/when you have posted
- Hoping that when someone wants to remember or research more about your business, they know what your website address is or even how to find your website to do so
- Have your email IN your target market’s inbox
Where do you want to be, wishing, hoping or top of mind IN their inbox? BOOM #emailmarketingClick to tweet
That’s kind of like a no brainer to me. I want to be in my target market’s email. Sure, they may not read it, but they SUBSCRIBED to it. They can leave whenever they want, but I have made it easy for them to find me.. as I have brought the info TO THEM!
You have to be top of mind to your consumer and your target market and you can NOT do that if they don’t know you are there, they have to search to find you, they have to work to find your profiles or website or they have to run you down. Our job is to make our information readily available to our consumers.
One last parting tip – SEO
Now, I understand that the trifecta is 3 and I didn’t mention SEO as part of the trifecta… but I am going to say that search engine optimization (SEO) is a sub-category of the website category. You can’t show up in search organically (naturally, versus paid) if you don’t put forth the work and extra work on your website. SEO is the work. I won’t get into that here but here go to the SEO category in the blogs (over there on the right) and all of my SEO related blogs will come up…. Go for it…. Good luck and expect more tasks added to your to-do list – I am good for that… ask anyone! Lol
So, should you have any questions about my trifecta, how to create your website, work on your SEO, start your email list or bump your social media into overdrive, contact me… I am your girl that can help. Let me know what you thought about the Perfect 3, in the comments below.