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You are here: Home / search engine optimization / Why You Should Be Concerned About SEO!

Why You Should Be Concerned About SEO!

in blog, search engine optimization on 03/02/16

Understand SEO, the value and how you can apply itAll too often I am talking with a client about a website or their website and the services I offer – search engine optimization (SEO) and I hear them say, oh, my website has SEO so I’m good. Ummm, it is unlikely, unless you are spending time on your website doing maintenance, blogging and putting behind the scenes efforts on your website.

Misconceptions: my website has SEO

  • Yes, your website likely has the aspects to help or aid you with optimizing your website, but unless you or someone else is spending time doing these things, it’s not happening.
  • Your website designer is likely building you a great website and their job is to make sure your site looks great, is fully functional and hopefully with pieces to make it SEO friendly; however, if the work isn’t done with your keywords in mind, seriously, they aren’t doing it. (There are some that may be double agents, but unlikely)
  • You are building your website, no worries, we’ve all done it, but you are doing it on the drag and drop or customization sites like Wix, Weebly, GoDaddy, WP, yes.. even WordPress, it’s not likely optimized. Yes, they all have the functionality to be an optimized website, but trust me, the owners or builders of GoDaddy’s drag and drop website builder is not doing your keyword research and adding the SEO mojo to your site, trust me.

So, are you getting it, you may have a site that has the potential to be optimized, but unless you, or someone hired by you is doing the SEO efforts, it is not being done!

If you are not doing your SEO or paying for it to be done, it’s not done! #SEO #tips Click To Tweet

Don’t build it and leave it

Further, SEO is not a one and done thing. Sure, you can go through all 10 or 200 of your pages, but if you are not on your website at least monthly, working to make it better, more keyword rich, improving your tags – your SEO mojo, you are not doing your site justice.

Stay with me here… let’s say you optimize every page of your website, once, and leave it… but your competitor does what you do but blogs at least monthly and works on improving their SEO mojo each month – who do you think Google, or any search engine, is going to value?  Remember, the search engines want to provide the best experience, that’s information in search results, to their consumers – the searchers… and provide the most relevant, up to date and valuable content. Who do you think will fare better? Yep, you guessed it… be better folks… get on there MONTHLY!

Add blogs & optimize your website monthly to improve your SEO. @k10wilson can help #SEO #tips Click To Tweet

Behind the scenes efforts – SEO mojo

You might have heard me mention the main components of SEO which consist of:

  • Keyword rich content – words on your pages
  • Title tags – the title of your pages, not necessarily the one at the top
  • Meta & other tags – these are meta description tags, alt tags, h1, h2 and etc
  • Links – internal, external and backlinks

I have explained each of these in more detail so you can check out my internal links to understand them better but my point is to share the SEO mojo, those behind the scenes efforts.

So now, what can YOU DO – SEO mojo!

  • Add keyword rich blogs to your website at least once a month (two+ would be better)Get on target with your SEO with these tips
  • Create unique title tags for each and every page/blog
  • Create unique meta descriptions for each and every page/blog
  • Be sure all photos, logos, images of any sort have a name and an alt tag
  • Add h1, h2 or h3, etc where appropriate to make the reader experience better and help the search engines out with what’s important
  • Within your pages and blogs, add links to relevant content within your website
  • Link back to your website from social media, forums and guest blogs, other sites, etc

That should get you started and by no means is it necessary to go out there and do them all today.. wow, that would be a nightmare, right?  As you are adding a blog or two each month, dedicate another 30 minutes or so to go through your other pages and clean them up and mojo them up!

If you would like a better understanding of search engine optimization or a personalized walk thru on where to go, how to do it and the like, contact me and we can schedule a personal consult or SEO mojo session and get you headed in the right direction.

~Kristen

53 Comments

About Kristen Day

Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with having a professional and mobile responsive website, then implementing search engine optimization and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her hanging with her girlfriends, husband, drinking a margarita or shooting competition (not in that order).

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Comments

  1. Roy Barker says

    03/02/2016 at 10:32 AM

    Great information for everyone that has a website….thanks for the tip sheet…….SEO related, not the ponies…..lol

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:25 PM

      My pleasure Roy.. and no worries on the ponies, that’s in another blog… kidding!

      Reply
  2. Roslyn Tanner Evans says

    03/02/2016 at 10:36 AM

    You are describing me. For years I had a website with SEO from GoDaddy but it took me way too long to realize it was a shopping cart we made look like a website & SEO was worthless. Had to learn the hard way. Anytime I asked them for help I got suff to read.

    Now I know about SEO thanks to YOU & my coach & we nail it. Great topic so more don’t miss the boat.

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:26 PM

      You know Roz.. I am trying to describe everyone. lol We learn from learning the hard way too. Glad you are still learning and happy it’s me! 😉

      Reply
  3. Susan Mary Malone says

    03/02/2016 at 10:43 AM

    SEO is such a bear for me, Kristen. But slowly, I’m starting to understand it. Your articles make it so clear! Thank you.

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:26 PM

      I’m so glad Susan, it IS such a misunderstood ‘beast’ for sure and glad it’s helping you!

      Reply
  4. Heather Johnson says

    03/02/2016 at 11:23 AM

    I try to pay attention to my SEO. So much of my traffic comes from social media, so I have to pay attention to the SEO that social media uses too.

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:26 PM

      Yes Heather and you can check that out in your analytics too!

      Reply
  5. Melissa Conkling says

    03/02/2016 at 12:20 PM

    Great information, thank you! I’m sure many people can use this helpful information!

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:27 PM

      Yes Mel, even you! Glad you find the information helpful!

      Reply
  6. Beth Niebuhr says

    03/02/2016 at 12:22 PM

    Such good tips, Kristen. I always love your posts like these and pass them on because you are so concise. Of course, if people don’t want to do the work themselves because it’s not intuitive or fun, they have the obvious option of contacting you for help. Great services you provide.

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:28 PM

      Thanks so much Beth, that means a lot to me and I am so thankful for folks like you who pass them along!

      Reply
  7. Sabrina quairoli says

    03/02/2016 at 12:48 PM

    Kristen, this is great! I keep telling my small nontech clients that they need to spend time on SEO. It’s important. I am going to share this post with them. Thank you! I also like to update older posts that were just not updated properly when I started this process years ago. This task also helps me a lot with SEO as well.

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:28 PM

      Yesssssss Sabrina… techie or not, we need to do the work! I have been updating mine, just started recently… it’s great!

      Reply
  8. Jackie Harder says

    03/02/2016 at 1:32 PM

    Great, useful information yet again, Kristen. My content management system helps me with SEO in a robotic kind of way — which is about 1K better than what most people are getting, but I think having a set of expert eyes on it is the best. I need to hire you to help me with my SEO, now that my site is (more or less) where I want it to be. You rock!

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:29 PM

      I’m thinking your system, Hubspot, is like our WP Yoast.. so remember, it’s only as good as the info that WE put in it! 😉 Thank you!

      Reply
  9. Teresa says

    03/02/2016 at 5:38 PM

    Every time I read one of your great blog articles – it goes to my do list. Thank you for sharing such great in making the best of our online efforts. Always good to read…..

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:29 PM

      YAY Teresa, I love being on people’s to do lists! 😉

      Reply
  10. Wil Cross says

    03/02/2016 at 5:41 PM

    I shared the following tweet from your blog – “If you are not doing your SEO or paying for it to be done, it’s not done! #SEO #tips”

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:29 PM

      Thank you Wil

      Reply
  11. Christy says

    03/02/2016 at 8:56 PM

    I’m learning every single day that there is so much more that I need to learn. Thanks for teaching me a little more of what I don’t know that I need to know. You’re posts are always awesome. Have this pinned on Pinterest so others can find your awesome info too!

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:30 PM

      Thanks so much Christy for sharing.. Pinterest is great for evergreen content. Glad you are learning too!

      Reply
  12. Brenda Niemeyer says

    03/02/2016 at 8:57 PM

    I confess I haven’t done anything with SEO. I want to. . .I plan to. . .but it is overwhelming and time consuming to get going. My site is almost completely updated. . .maybe once that is done. 🙂

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:30 PM

      You need to Brenda and it will be great to do as you update your blogs…perfect timing!

      Reply
  13. Elizabeth O. says

    03/02/2016 at 9:07 PM

    SEO is essential when you’re trying to make money out of your website. That’s one of the things that companies look for before they contact you for advertising their brand. Thanks for the insight!

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:31 PM

      SEO is essential, if you want to be found, PERIOD, Elizabeth! Thank you!

      Reply
  14. Joan M Harrington says

    03/02/2016 at 9:29 PM

    Hi Kristen 🙂

    Excellent post! To be honest I really do not think much about SEO lol and after reading your post I really should lol 🙂 Thanks so much for sharing your awesome tips for making sure you are utilizing SEO on your site, as it is so important 🙂

    First time here, visiting from Virtual Brainstorming FB group 🙂 Nice looking blog!

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:32 PM

      You really should Joan! Thank you for stopping by.. omw over to do my part as well!

      Reply
  15. Catherine Tatum says

    03/02/2016 at 11:31 PM

    Great post! I try to do most of these tips……I’m not familiar with Add h1, h2 or h3, etc where appropriate to make the reader experience better and help the search engines out with what’s important. Could you explain this further. Good to connect via the Kim Garst group!

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:33 PM

      Thanks for stopping by Catherine. I had links to other posts that would help on some of the other ideas… like h1 or website readability. Check those out to start with. 😉

      Reply
  16. Amanda Brazel says

    03/03/2016 at 3:01 AM

    Thank you so much for this fabulous content and tips. I appreciate it and it is great connecting with you.

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:33 PM

      You are welcome Amanda and hope you find it helpful

      Reply
  17. Holly @ Woman Tribune says

    03/03/2016 at 3:05 AM

    These are really great tips for making sure your website is as optimized as it can be. It’s particularly important to know that SEO is something that you do continuously, not just once.

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:33 PM

      Yes Holly.. that is right.. not just one and done!

      Reply
  18. Beverley Golden says

    03/03/2016 at 9:58 AM

    Since reading your posts and learning as I go with all the other online info, I have been revisiting and tweaking my site all the time. As I am sharing evergreen posts, each of them I rework, add photos (with alt tags) and change the header tags to be more key word rich. I do pay moderate attention to my Yoast SEO plugin and make sure that I am getting the green light as often as possible. I agree that neither my designer nor my original website developer was as conscious of SEO as was needed, however, I am feeling more equipped to keep my site up to date and am tweaking content pages and meta descriptions, among other things all the time. As always, very concise and clear to understand post, Kristen! Thanks…

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:35 PM

      Website designers aren’t typically SEO professionals so it is not unheard of that they didn’t focus on that… but glad you are getting onboard and feeling better about doing it. Thanks Bev

      Reply
  19. mary says

    03/03/2016 at 12:08 PM

    Great information. My 9 year old site was NOT built with SEO in mind. I didn’t understand the importance for YEARS. And, it’s taking serious time to fix it. My NEW site, thankfully, is. Whew. I have learned my lesson for sure. DO NOT RELY on social media to get clicks to your site. SEO is the way to go

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:37 PM

      Not unheard of Mary, for a site from 9 years ago to not have an SEO focus. Glad your current one is and that you will be on it monthly making the effort. Social drives to website.. end game is your list! Thank you!

      Reply
  20. Joan Potter says

    03/03/2016 at 5:58 PM

    Thank you Kristen. I haven’t even posted on my site for 4 weeks (the longest void ever) because of a death in the family & big changes at work, but tomorrow my IT coach is coming over to help me get back in the game! Believe me, we will go over your article so that I understand it better. My website is set up in wordpress – and now, sadly, you know EVERYTHING I know about it! For me, the learning curve on all this is still a vertical line! Your articles help a lot – truly.

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:39 PM

      Hang in there Joan.. you don’t have to be an IT geek to understand your website. If you need help, let me know.

      Reply
    • Kristen Wilson says

      03/07/2016 at 2:42 PM

      I meant to say also… sorry for your loss!

      Reply
  21. Lisa Swanson says

    03/03/2016 at 7:45 PM

    So grateful I’ve hired YOU to do all of this for me. As an entrepreneur there are some things you just don’t have time for and should be outsourced. For me, it’s SEO. My days are long enough without me trying to do what a professional could about 100 times better than me! Thanks for all you Kristen!!!

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:42 PM

      I’m so glad you did too and we have gotten to know each other better.. glad to help Lisa!

      Reply
  22. Katarina Andersson says

    03/04/2016 at 11:48 AM

    Great article Kristen, and I need to become better at this here. 🙂

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:41 PM

      Thanks Katarina… yes you do! lol

      Reply
  23. Joyce Hansen says

    03/04/2016 at 12:11 PM

    Good points to remind us of, Kristen. I started to seo the alt tags but not for the photo itself. Also, I had not thought of unique meta tags for each page. Will be adding your list to my blog completion checklist. Thanks so much for making sure we have webpages that really get seen.

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:41 PM

      So glad you are getting value out of my blogs Joyce!

      Reply
  24. LauraOinAK says

    03/07/2016 at 12:24 PM

    I have a LOT of older content that needs to be cleaned up and looked at for SEO. But, I’ll admit to not considering a second look of my more recent pages which I take the time to SEO when writing them.

    Reply
    • Kristen Wilson says

      03/07/2016 at 2:40 PM

      Please do reconsider and take a look at older pages.. you can offer so much to them now Laura.

      Reply
  25. Psychic Nest says

    04/02/2016 at 2:24 PM

    Hi Kristen,

    Thank you so much for writing this article about SEO. I have read many things about it but I like the way you put simple and clear. If you don’t have an expert to take care of that, you need to do lots of personal work. This means that you need personal work to learn SEO along with making sure that you use keywords and backlinks.

    Zaria

    Reply
    • Kristen Wilson says

      04/02/2016 at 5:08 PM

      Thanks Zaria for finding my blog and seeing the value in my SEO. Glad to help and so glad that you understand there is value in SEO. If you need help, let me know.

      Reply
  26. Herbert Martin says

    09/29/2016 at 9:12 PM

    Hello Kristen, I have friend who recommended your article and he right, this article has much scenes than the other. SEO is huge business and it is not easy to mange it. moreover, all your brilliant idea is important to follow and it must to consider when having SEO service.

    Reply
    • Kristen Wilson says

      09/30/2016 at 5:00 PM

      Why thank you Herbert and I appreciate your friend for referring me and you for stopping by. Thanks for the comments, yes SEO is much needed long term

      Reply

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