WordPress Websites Are Becoming the Norm For Small Businesses.
What exactly is a WordPress website? Wikipedia defines WordPress as a free and open-source content management system based on PHP and MySQL. In non-geeky terms, WordPress is a website platform that comes equipped with a content management system (CMS). A CMS allows website owners to update content, publish blog posts, and control every aspect of the website. The platform provides non-savvy programmers the ability to add functionality to their website without knowing code.
Why is a WordPress website becoming so popular? The simplicity of the platform is the main reason. We’ll explain why small business owners are running, not walking, to WordPress.
Small Businesses Are Embracing WordPress Websites
WordPress is a growing behemoth in the web space. Venture Beat states 25% of all websites on the Internet are run by WordPress. Therefore, one out of four websites are running the WordPress software. Think about that for one second. One of out four websites are using WordPress for their website. Websites like eCommerce, brochure, insurance, and so forth are using WordPress to power their business’ website.
Any size business, small, medium, or enterprise size, are using WordPress for their company needs. For example, the Rolling Stones are using WordPress for their website. WordPress websites are thriving because small businesses are adopting the platform at a rapid pace. For instance, when building a WordPress website, a CMS is provided with the software. A website owner can add photos to the home page. Update text on the about us page. Even add a contact form to the contact page. All in one click. The control a small business owner has over their website is limitless.
The easy-to-use back-end system provides website owners the tools needed to make edits themselves. As a result, small business owners can become their own webmasters. Ideally, a business owner can manage all of the content. However, we’d recommend having a professional handle the web tasks on your behalf. We explain in a blog post why its best to outsource WordPress support.
WordPress Website Adoption Rates Are High & Rising
WordPress websites are becoming popular among different types of websites. Everything, from websites that provide general information about their business to a full-fledged online store. Because WordPress has become so popular, many web designers have dedicated their skill set to WordPress exclusively. Hence, the WordPress platform is a popular choice among small business who can collaborate with small business web design firms. What truly separates the platform from others is the community. The WordPress community is a helpful bunch. For example, the WordPress.org website has a section dedicated to free support. Any member of the community can sign up to ask WordPress related questions. There’s a good chance a member of the forum will answer the question. Being helpful is a trait all WordPress advocates possess.
As the adoption rate for WordPress grows, so will the cost-savings for small business. Let me explain. If the WordPress platform was inclusive and not used by many websites, the development rates sky rocket to $250 / hour. An expense that a small business may not be able to endure. However, since WordPress is so popular, a small business has more options to choose from.
Giant Ecosystem Of Plugins
Small business websites can benefit from WordPress plugins. A WordPress plugin is a piece of software containing specific features that add to a WordPress website. Due to business owners not knowing how to code, plugins become helpful in this instance. Small business owners are looking for one click and efficient solutions. Plugins are just that. Small pieces of software that provide a function and no programming needed.
WordPress Plugins are the foundation of the platform. A WordPress plugin is installed within the dashboard. Most all WordPress websites have some sort of plugin installed. For example, a popular contact form plugin Contact Form 7 is a free contact form that website owners can use. The plugin provides the ability for website owners to capture leads or answer any questions a customer has.
Plugins are a helpful way of adding functionality to a WordPress website. Unfortunately, some plugins are abandoned by WordPress developers. Here’s a helpful tip, avoid unsupported plugins. Ensure a plugin is updated on a consistent basis. As a result, a plugin will need to be assessed prior to installing into your WordPress website.
WordPress Themes – Many To Choose From
Small business owners may not have the funds to pay for a custom website. For example, custom websites can cost anywhere from $10,000 – $50,000. Not an ideal expense for a small business. WordPress and other 3rd party designers have built pre-made themes designed specifically for the platform. Pre-made themes can help prevent the cost of hiring a graphic designer to create a website.
When purchasing pre-made themes, make sure the developer provides support. A lot of pre-made themes on the market sell to customers without support provided. A WordPress theme without support is not ideal. Because if a WordPress theme is not updated consistently, there is a good chance the website can be hacked. In short, it is extremely important to keep a theme updated. A non-updated theme could cause trouble down the road.
Most of all, consumers are unaware of unnecessary features that are provided when purchasing a pre-made theme. For example, lots of pre-made themes come equipped with bloated plugins. Unnecessary, plugins that drag the website down. Therefore, it is best practice to perform due diligence prior to purchasing a pre-made theme.
WordPress For The Win
We hope we provided ample information to help business owners make an informed decision when developing a website. There is no such thing as the perfect platform, but we think a WordPress website can help a small business bottom line.
Should you have any questions, feel free to contact my guest blogger directly, Andrew from WP by Hand with any questions or Contact me with any of your business marketing needs. ~Kristen