You spend all that time creating a blog and website, the least you could do is to make it pretty. I’m not talking about wrapping a bow around it but if that’s your thing, make it look good. But what I AM talking about is making your site look good.
Let’s be honest – they aren’t reading it all
Fess up, the majority of your readership isn’t reading every word. While we hope that they do and maybe they might need to… they just aren’t. So, now that you have faced the facts about that, make your content reader friendly and by that, I mean… “skimmable”. If you make your blog skimmable then your readers can skim it for the important parts (to them) and read the parts they want. After all, we would be happy that they read it all, and if not, as much as possible.They aren’t reading every word so make it easy to read the words they want! BOOM! Click To Tweet
How can we make it pretty (read: skimmable)?
Again, if they can skim, it’s pretty so the key, maybe it skimmable. You know, like if A is to B and B is to
C then A must be to C …. well, you know what I mean. So how do we do this?
- Headings – these are easily done using heading tags like h1, h2 and etc (see the above text that breaks the paragraphs out, those are heading tags). Of course you can bold the text but heading tags tells the search engines it’s important.
- Styles – sure you can use the above, but sometimes you want to emphasize a point or word and that can be done with a colored text, bold or underline. Just be consistent and don’t get carried away. Keep in mind that most consider underlines as links, so I just like to bold text, like I have in this list. Don’t go overboard and bold too much though.
- Pictures – these help the writer tell the story and the reader follow it, it helps explain the text much quicker than say.. reading a paragraph
- White space – often, writers are afraid of white space, but don’t… it gives the readers’ eyes a break. We could all use a break, right? Plus, it helps with break up the text too.
- Bullets/Number Lists – these, like this one, pin point the important ideas and if the reader already has point 1 down, they can skip to the next one
That’s pretty much the basics for making your website readable. Next step is to make your website search engine friendly. Should you have any questions about search engine optimization, contact me, as I would be happy to help!
Let me know how you kill it with your blog skimmability (yep, that’s a word! lol) in the comments below.