I recently had someone ask me what optimization meant when I was talking about SEO and saying that a website is optimized has better chances of being crawled. I thought about it and it made perfect sense… surely not everyone understands what I do, or rather what search engine optimization was, so I took a moment to explain to her.
What is Optimization?
First, you have to look at what optimization is. Optimization is making something more functional. So, in this case, optimizing a website would be to make it more functional. Just that alone would be two-fold, in that it brings up a second question – functional for whom?
If you think about it, you have your website established for the ease to the consumer by making your products and services available online 24/7, or in many cases. It provides a place to go to get more information when the store, for example, is closed or a place to go when researching more information about a company. So, optimizing your website would be to make it functional for the consumer. You want to be sure your website is user friendly, that the consumers find what they need with ease – this is often called website usability or readability. If they, the consumer, can’t find what they are looking for, they will leave and find it on a site that is easier to navigate. So, I’ll leave that thought with this – be sure your website is clean, easy to read, easy to navigate and provides the answers to the questions the consumers may have about your products or services.
Next onto Search Engine Optimization
Now that we get a little more about what optimizing a website is about – for the consumers, what about search engine optimization? Just like you’d expect, search engine optimization is about making a website functional and user friendly for the search engines. SEO’s main things to consider, but not limited to, are keyword rich content, links and meta tags such as title tag, meta description tag and less important meta keywords to name just a few. Doing these things as well as ensuring your website is fully functional by not having broken links, having a sitemap and having nofollow on your robots.txt file where the robots don’t need to crawl, for example will aid the search engine spiders in crawling the important parts of your website. This indexing of your website will then be cached with the search engines for when a user searches a keyword phrase, in hopes that your website will be returned in those results for the user.
So why do we need SEO?
Remember those consumers we were talking about earlier? They can’t be searching your website for your products or services if they don’t find your website. So, you need to optimize your website for the search engines to help the consumers find your website as well as optimize your website for the consumer ease to keep them there in hopes of buying your products or services.
Keep in mind that SEO takes time to do and should be done on a monthly basis to keep the search engine spiders coming back to your website. If you would like further information on search engine optimization, please check out some of my other blogs on search engine optimization. If you are interested in outsourcing the SEO so you can focus on building your business or would like a 1on1 so you can learn how to Do It Yourself, let me know as I offer monthly maintenance as well as educational consulting services. Contact me today with any questions.