Now that I have your attention, you are probably wondering what the heck I mean. I spend a lot of time consulting companies on their websites as part of my search engine optimization or pay per click services and have noticed that a lot of websites just aren’t visually friendly…pretty. They may have tons of content, but with little white space; some have pictures all over the place and I have seen a few with various colors of text. Do you know what all of that does for the user experience? It just confuses the heck out of your users and you will most likely lose them.Don't lose your readers by making their eyes hurt looking at your website. #website #readability Click To Tweet
How to make your website more readable
So here is a short and sweet reminder of some dos and don’ts when it comes to the visibility of your website, or readability, and how to keep it clean to win your users/viewers:
- Create plenty of keyword rich content for your website without being spammy but please be sure to break out the content with space, paragraphs, bullets and headings. Headings are a great way to inform the users what the paragraph is about.
o Keyword rich content is great for search engines and those headings are exactly what the search engines like to see – it is you telling Google what is most important about that paragraph and page.
- Feel free to alter your font with color and/or size, however keep in mind this is typically meant to draw the attention to that item or section. If your whole page or website is this way, the user won’t know where you are trying to get them to look and may abandon the search.
- Users love to see pictures but keep in mind the flow of the specific page. So, yes, please do add
pictures but keep the flow of your content going and use the pictures to help solidify the meaning of your content.
o Reminder that search engines can’t read pictures so this is a great time to remind you to enter keyword rich alt tags for all of your pictures.
- Another thing that I have found on some websites is a lack of contact information. Think of it this way, if a user is ready to buy or call, do you want them to have to search for your email, phone number or address? I have always liked to have contact information in the header, the footer and the side bar, where appropriate. Additionally, it can’t hurt to circle back in the end of the content to advise them how to contact you and link them to the contact page so they can fill out the contact form.
o This is a great opportunity to identify where you are location and what surrounding cities, if applicable, you are convenient to which can also help with your search engine optimization.
- Lastly, internal links can add to the natural flow of a website by directing a user through the specific website architecture for a product or service. It is also nice in that you aren’t making the user work to find what they want to know. You should already have a navigation bar, but this makes it easier for the user as well.
o Internal links are also great for search engine optimization in that it not only keeps the user on your website but aids the search engine spiders to crawl your page and informs the search engines what is importantMake it easy for your consumers to navigate and read your website. #website #readability Click To Tweet
Any website pet peeves you have or something that has helped your website be more user friendly that you would like to share???
I hope these tips have been helpful for understanding the user and the search engines about some of the readability and functionality of your website. However, should you need further help or have further questions; I would love to hear from you. Contact me via my contact form as I would be happy to help you out.