Do you practice what you preach? I’ve had several folks say/comment to me over the last few months that I really do practice what I preach. It made me think… why shouldn’t I or doesn’t everyone? Clearly not so I thought, let me just drive this one home a little for the folks who aren’t doing it or aren’t thinking about it, so they do!
How I practice what I preach on social media
As I teach people how to run their social media businesses, there are those that are worried they will bombard their followers and there are those who post 1-2 times a week. Sometimes those people are the same. I post 2-11 times a day to my social media, depending upon the platform. I usually post more to Facebook (5x) since we, business owners, have to work harder (thanks to filters) to get in front of our followers and target market. I tweet around 11x a day due to the life of a tweet being short and the pace of Twitter. Google+, I just post to keep Google happy and LinkedIn I keep it more motivation and business so both of those are usually 2x a day.
So, my point in this is, when I educate about social media, there are rhymes and reasons for doing them and when I explain these things to my target market and/or other business owners, they can go to my pages and see what I am doing… plus, it gives me a little credibility.. that I am actually walking the walk, not just talking the talk. How can I preach to small business owners how they need to be posting and engaging on their social media if I don’t do it myself? BOOM!Nothing like checking out a business who doesn't do for their business what they tell others to do! #bizfail Click To Tweet
Are they still in business?
As I was writing this post I was thinking about a few examples. When I am scouting out other social media people locally and US wide or even industry leaders, I like to see what they are doing. I’ve seen some social media managers or social media “gurus” who don’t even post consistently. What the heck? My first thought, are they still in business? Seriously, think about that. If your target market were to seek you out and find your social media and the last post was 3 months ago, 6 months ago, a year ago or even once a week… what do you think? My thoughts:
- Are they still in business?
- Do they take their business seriously?
- Are they just talking the talk but not willing to do the work?
- They on vacation or out on an illness?
- They still taking on new clients or too busy to post?
Either way I look at it, I don’t know that I would want them doing my social media or take tips from them if they can’t even do their own?
I guess it becomes kind of a pet peeve of mine. Are they getting lazy or something? Think of a website developer or a personal trainer. Do you want someone developing your website when you see theirs is CRAP? What about trying to reach your personal goals for health and fitness and you get someone who looks seriously unhealthy. Don’t get me wrong, I don’t need Arnold or Jillian to be my trainer! I am a 6’ thick, stalky, muscular, athletic and big boned woman, I will never be small… but I can still be healthy (minus the ritas, no judging) or want to get a more toned body… but you can bet I don’t want a Roseann Barr as a personal trainer. They don’t have to be perfect, but look like they know the struggle, been there done that and have to work at it too.. but that’s me. Think about the end result – whether it is the social media influencer, the website designer or the personal trainer… do you want their end result?
Consider what you preach, then preach it!
So, maybe you have been slacking on whatever it is that you do.. it’s okay. As a small business owner, we have all been there. But you should seriously take a step back and think about what you talk about to your consumers, followers and target market. What do you tell them to do…. Are you doing it? Maybe you should learn to walk your talk… or you will talk yourself right out of your business.Be sure you are walking the walk, not just talking the talk... or you'll likely talk your way out of your biz. Click To Tweet
Hopefully that has been helpful and steered you back into success or reaffirmed that what you are doing is the right thing. Sometimes walking the walk is a pain in the butt… but that’s part of life and definitely part of business.. we need to do the work. If there is something that I can do to help with your heavy work load… I would be happy to take some of it on for you so you can walk the walk while you talk the talk. Outsourcing is a great thing, freeing you from doing the tasks that you don’t like, don’t want to do or take you away from the money making. Contact me with any questions