My first blog was Time is Money and I wrote about how we, as small business owners, usually start off trying to do it all. Then, hopefully, we learn that we just cannot do it all, not to mention that it just isn’t efficient or the most productive use of our time; not to mention why this isn’t the best use of our time.
Your time costs you money
Consider a few of these scenarios to see where you fit, if you are weighing the options of outsourcing:
- If you are spending your time doing things that aren’t making you money, then you are wasting your time, and not making money.
- If it takes you twice as long (I’m being generous here) as a professional to do what you are ‘trying’ to do, then you are wasting twice as much time (or more) with things that aren’t making you money, and still wasting time…. and again, not making money.
- If you are doing it all, you think that you are just as efficient as a professional at doing their job, all to save you money on their services, while you aren’t making money, and again, wasting time.
I am sure most of us do all of these things, mostly the last one because we want to save money, right? I know you are nodding your head, me too, I’ve been there. But the catch is this; we really need to spend a little bit of time weighing our options.
Get the scales out – measure it
Consider this; is it worth your money, to save the time and get someone else to do it? Also know that it will be done well, by the professional and could save you money, and time, in the long run.
For example, consider that website that you built on your own trying to save money… only to find 6 months later, it really isn’t doing you any good and you have to have it RE-built for you. Keep in mind, that your business is already in full swing and now you are spending extra time working with a professional to have it done right when, had you had it built correctly, from the get go, you would have saved all those hours, blood and sweat, tears and curse words (okay, maybe that last one was me lol) the first go round and now, 6 months later you wouldn’t be knee deep in a redesign but killing it in your business. Hmmm?
Or, this one I hear a lot, I don’t have the money to optimize my website. Ummm, okay.. but consider this, without an optimized website, YOU are the one who is going out to get the clients and there is very little likelihood you will come up in search engines for your product/service. Plus, let me remind, website optimization isn’t a one and done thing, so starting early and putting into practice from the get go only ensures that as you put in new pages, you are optimizing them as you go. SCORE!
I don’t have the money to market
Kind of like the example above, but this reminds me of days at Valpak when a restaurant owner said, I can’t afford to pay $300/month for these coupons. Mind you, this was after counting all of the coupons he DID get redeemed and after going over his ROI for the cost, the number of coupons needed to break even and profit. He got more than the break-even number of coupons so was profiting and still said that he couldn’t afford to pay $300 for the next month. I said, if you got all of the results you determined you needed so you broke even but actually came out ahead, how are you going to drive these folks in here without the coupons? I guess he had ‘extra time’ (you know what that is, right? Lol) I nicely reminded him… look, if you don’t have the money to market your business, you won’t have a business to market for soon enough. Not saying that Valpak was his only option, but if you aren’t doing some sort of marketing for your business, you are setting up your business for failure.If your aren't marketing for your business, you might have nothing to market... Click To Tweet
So hear me, if you think you don’t have the money, WHEN would be a good time? There is rarely ‘extra money’ or ‘extra time’ and as small business owners, we still insist on doing everything on our own to save a dime. But how are we really helping ourselves?
We say that when we make more money, we will outsource xyz, but when we make more money, there are always other things that need to be done to keep that money coming so we won’t have extra time or money. So when is a good time to help you, help your business? NOW! Consider, if you outsource the things that truly are a time suck for you, you will definitely have more time to make the money you are capable of. Think on that for a moment. Plus, you have that job done, and done well because it is done by a professional in that field, and you aren’t labored with that task, finding time to do it or worse.. learning to do it, let alone stressing over it (not that we do that, right?).
Hopefully this has helped you to make better use of your time. Should you need help with outsourcing your social media marketing, search engine optimization, email marketing or paid ads, contact me and I would be happy to help.