I’m not vain but take a look at this and you’ll get what I mean. I new friend of mine is following me on my business Facebook page and she likes and comments on my posts. She is looking to do services with me but is working on merging a few of her businesses. Anyways, she had shared one of my posts and in the introduction of the share says that I am a genius in social and search engine optimization. While I was flattered, I think there are tons of folks out there that know as much as or even more than I know for the internet marketing industry. So, I replied, thank you for the kind words but genius, I am not. She simply replied, Kristen, you are in that you pour your heart into what you do and genuinely want to help businesses excel in their business.
So, to her I am a genius in that I am very knowledgeable in my field but also put more into my business and the business of those whom I work with – which is genius. It made me think, many internet marketers in my case, or many business owners can do the work and be good at what they do, but what sets them apart from the rest is HOW they do what they do. So these might be things you should consider!
- How are you engaging with your customers?
- How are you setting yourself apart from the other business coaches, the other bottles of seasoning, the other fitness experts, and the other healers?
- Do you thank your customers for being one of your customers regardless of whether they have bought once or come back regularly?
- Do you thank your referrals for referring you to their friends, their customers or business relations?
Something on that last one – I had an acupuncturist refer me to a gym owner (Curves), who actually has three locations. Regardless of whether this owner took my services or not, I was appreciative of the acupuncturist for doing so and would love to be top of mind should he run into someone else who could use my services. I made sure to send him a personal note (yes, via snail mail) to him within a week. I saw him a week later and he thanked me for sending that to him and actually said to me, do people still do that? Yes! I still do that.
I’d like to think that this is one of those things that set me apart from the rest of the crowd! I even send a card to new clients to thank them for their trust in me with their business and I look forward to our new business relationship!
So, as you are “doing” your business, consider the aforementioned and see how you are engaging your customers, your prospects, those that refer you and how you set yourself apart from your competitors! YOU can be a genius too!
Remember, that people who feel appreciated as well as appreciate your product/services will tell others about you. Be top of mind so when someone asks, do you know anyone who does _____, you will be on top of their mind!
Lastly, should you want more information about my genius services in social media marketing, search engine optimization or paid advertising, I would just love to talk to you. Please fill out my contact form with any questions. I look forward to hearing from you!
Thank you for reading, I’d love to see/hear what you have to say about my questions I posed to you.