As IF you will ever hear that! Sure, there may be those few that still keep their Yellow Pages or the ‘phone book’ that isn’t on the internet, but do they ever use it and if they do, not sure what for. Ever heard that when you drive a car off the lot that it immediately depreciates? Well, the same for a lot of print things like primary care physician books, tax code (Go ahead and print that bad boy out! Ha), Yellow Pages or the like. However, as for me, my phone book or yellow pages goes straight from the front door to the recycling bin! What about you?
So what’s my point?
Imagine you have the Yellow Pages, which as you know is organized by categories – pizza restaurants, bakeries, auto mechanics, motorcycle dealerships, fitness centers and the like. Now, imagine that same Yellow Pages without those categories! What? How will you find anything you ask? EXACTLY my point! Now, imagine you have a website that isn’t optimized for search engines (more on that in a second), you are in the same boat of the Yellow Pages that is without categories. Essentially, you are lost in a sea of other websites versus being lost with other businesses in the Yellow Pages.
How do YOU plan to be found?
Search engine optimization is the key to being found by searchers (those are the consumers you want to find you). If you think of it this way, it will make more sense… when you optimize your website with meta tags and keywords, you are telling Google, or any search engine, what your page is about and what is important about that page. Google, can then put you in the right category so when a user types in a search query, Google quickly searches its index and provides the user with relevant websites for that query.Don't get lost in the sea of businesses, be sure you optimize your website. #seo Click To Tweet
Similarly, think about this – if you don’t have meta data for your website, search engines create it from your content for you. This is shown to searchers in the search engine results page – viewed as a ‘snippet‘. Who do you think would be better at determining what your page or website is about – you or the search engines? Would it be beneficial to show up under the fitness category if you are a baker? HA! Absolutely not, so don’t let search engines determine what your page or website is about, select that for yourself! Take the power of your website and business.
So, the bottom line is to optimize your website with keywords that are important to that page – each and every page with unique meta tags and titles. Should you need help with your search engine optimization with regards to your keywords, your website optimization and your meta data, please contact me, reach out on social media and ask your questions as I would love to help. Thanks for stopping by!