Is it soda, pop or cola? What term do you use when speaking about a carbonated caffeinated beverage? I say soda but not everyone else will use the same term. So when thinking about keywords on your website, you have to think in terms of what other people think about when wanting to search for your product or service.
Use a variety of keywords
As long as it is natural, when explaining your products/services on your website, be sure to use various keywords, or variations of your keywords. For a product that uses initials, like SEO, be sure to use both SEO and search engine optimization to have better chances of being recognized in search and by the search engines.
Other combinations of keywords
With pay per click marketing, it is also known as search engine marketing, SEM, PPC and even Google Ads since Google is kind of the King of search engines. Just think, when was the last time that you asked someone for a piece of tissue versus asking for a Kleenex? What about when someone says – why don’t you do a search on the internet? Who says that? They say – Google it. These are brands, but you get the jest, there are other variations and terminology used to explain products and services, so the point, try to get as many as you can that are valuable to you and your business.
Don’t be spammy though
Now, that doesn’t mean, be sure to put every variation, every combination and the like in each and every page of your website, but to be aware of them and use them when natural and possible. Keep in mind too which are used more often and those might be the ones you spend more time focusing one.
Everyone loves a good tool
There are many tools out there that can assist with coming up with keyword variations or even trending words that may be associated with your keyword as well. In Keywords, What’s All the Fuss, I mention several tools that can be used for coming up with keywords, so be sure to hop over there and check them out!
Check out the volume
When you check out the keyword tool in Google Adwords, pay attention to the volume searched for each keyword. This will help you determine which keywords are being searched. This is where you may find out that soda is more commonly used than pop. However, as geographic locations vary, so do their terminology so it will depend on your location and your target market, so keep those things in mind as well.
The volume is important but don’t plan to go after all of the highest volume keywords, because, as you can imagine, those will be the most competitive too. It’s healthy to have a few competitive keywords with some less competitive keywords. Just keep and eye on them, track them and see how they work out for you. It might be time to reevaluate and update, and that’s okay too.
What do you think?
Hopefully this has been helpful for you – that you need to consider your location, your target market and other keyword variations when planning your keywords for your website. Remember, your website is for your consumers, not for you, so you need to build it that way. 😉 Should you need help or have any questions about search engine optimization or keyword research, please feel free to contact me. I’d love to help.
Feel free to leave a comment about the most useful nugget in this blog. Thanks for stopping by!