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You are here: Home / blog / Got Content?

Got Content?

in blog, blogging, search engine optimization on 12/03/14

content is essential for website optimizationIn my industry of internet marketing, we are always talking about – Content is King!  It’s quite essential on a website in order to get better rankings. Could you imagine that if there aren’t enough words on the page for you to understand what your business is about, how can we expect the search engines to figure it out enough to return your website when searchers are asking about a topic? Get where I am going with this?

A Common Problem

Lack of content on pages of a website is ever so common.  This is typically the place I start when in a consultation for monthly search engine optimization maintenance services or to discuss education for a potential client to Do It Yourself.  The website is the basis for SEO, duh right, but I can have the best keywords and plan of attack, but if there aren’t enough words on the website, it just won’t be successful. I’m not about having business owners waste their money on this superb plan for it just not to work. Plus, it affects my efforts negatively – lose-lose!

How to Conquer?

Quite simply – put more content on your website. Each and every page on your website, yes, EVERY page should have several paragraphs of information on it. Even the Contact Us page should have at least a paragraph of information which reminds the consumer, hey, if you have questions about my PPC, social media marketing, want a 1on1 consultation or just want to get started, contact me. Pretty simple, right? Yes, I agree, but many folks don’t think about it or think, it’s kind of redundant, don’t you think?

Why yes, but what if one of the only pages that a potential customer/user or search engine (hint, hint) looks at is one of those – the Contact Us, Resources, Links pages or other “lesser” pages that many of us forget about?  Give them every opportunity to link (umm, yes, internal links!) to other pages and peak their interest about one of your other products or services and the like.add content to all pages of website for better seo

Content and SEO

Reminder, content is a very big part of the search engine optimization strategy so having enough content on your website, not to mention a blog, is huge. Now, a blog would only increase the value that you provide to the consumer – but that’s another blog!

Thanks for reading; I’d love to hear what you have to say so please feel free to leave a comment. If you need any help with your website as far as search engine optimization, paid advertising or social media marketing, contact me as I’d love to help!

~Kristen

17 Comments

About Kristen Day

Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with having a professional and mobile responsive website, then implementing search engine optimization and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her hanging with her girlfriends, husband, drinking a margarita or shooting competition (not in that order).

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Comments

  1. Lorii Abela says

    12/03/2014 at 5:41 PM

    Thanks, Kristen, for emphasizing how important is content in writing.

    Reply
    • Kristen Wilson says

      12/04/2014 at 10:46 AM

      You are welcome Lorii

      Reply
  2. Barbi larkins says

    12/03/2014 at 5:52 PM

    Great information. I’m always looking for ways to boost my SEO.

    Reply
    • Kristen Wilson says

      12/04/2014 at 10:46 AM

      Excellent Barbi, and let me know if you would like a consult to go over how you can update your website for better SEO and reach!

      Reply
  3. Patty Kogutek says

    12/03/2014 at 6:13 PM

    Thanks for the excellent reminders. I made notes and will go through my website to see if I have content on every page with internal links.

    Reply
    • Kristen Wilson says

      12/04/2014 at 10:45 AM

      Excellent Patty! Let me know if you need any assistance!

      Reply
  4. Heather DelRosario says

    12/03/2014 at 7:32 PM

    Thanks for the great tip about content on your contact page. It’s something I never really thought about.

    Reply
    • Kristen Wilson says

      12/04/2014 at 10:44 AM

      Good, glad to help Heather as content on every page is helpful for SEO on your total website.

      Reply
  5. Holly Jean says

    12/04/2014 at 9:13 AM

    Yes!! Not just content, but easily followed/accessible content. Great tips 🙂

    Reply
    • Kristen Wilson says

      12/04/2014 at 10:45 AM

      Yes, you’ve got that right Holly… not just great content but valuable to the users!

      Reply
  6. Beth Niebuhr says

    12/04/2014 at 3:42 PM

    Things have changed since the days when you could just stuff pages with keywords. And I’m so glad. Giving helpful information and tips, etc. is the way to make your website really worthwhile to your ideal clients or customers.

    Reply
  7. Michael Kawula says

    12/06/2014 at 12:42 PM

    Great article. Content is SO important. Not only is consistent posting of content important but having relevant and valuable content as well.

    Reply
    • Kristen Wilson says

      12/10/2014 at 11:12 AM

      Thanks Mike!

      Reply
  8. Roslyn Tanner Evans says

    12/08/2014 at 7:51 PM

    I’m actually enjoying exploring content I can delive weekly in my blog. Every product has conteent description as does our pages, so for me, it is in the blog.

    Reply
    • Kristen Wilson says

      12/10/2014 at 11:13 AM

      That’s excellent Rosylyn, glad to hear you are staying on top of things.

      Reply
  9. Jackie Harder says

    12/09/2014 at 3:34 PM

    I think one of the biggest hurdles people have with their website content is that they write for themselves, not for their audience or for search engines. Super post, my darling. Keep hammering away!

    Reply
    • Kristen Wilson says

      12/10/2014 at 11:14 AM

      I AGREE… so very true… it’s about writing for the consumers, after all, they are the ones that are buying… but at the same time, being sure the search engines are happy, so that they will find us, to deliver to our consumers. Thanks Jackie, doing my best! 😉

      Reply

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