Hopefully you understand the value of knowing your keywords. Those are the words that you want your business to be known for. If folks were to type keywords in the search engine to find you, ideally what would they search for in order to find you? Clearly you can see the value in this, as you want folks to find you, right?
Further, keywords are very important in search engine optimization (SEO) and paid advertising, or pay per click (PPC) ads on Google or other search engines. Keyword rich content is one of the main things search engine marketers use when optimizing a website for search engines – because Content is King. Sounds redundant, huh? Well, hopefully you get the point. Other than keywords, or rather in using keywords, pay attention to links (with keyword anchors (that’s the word that is being linked)), title tags and meta tags, all with keywords in them. Get the idea now?
Natural but keyword rich content is huge for your website SEO. Use it! #keywords #SEOClick to tweet
Hopefully you see the value and get the gist, so here’s how to start…
Any good marketer will do some keyword research before starting on your SEO or PPC for your website. There are many places you can go for your keyword research, but this will help get you started:
- Google search engine
- Within the search engine are suggested & related search terms
- Your content on your website
- Your competitors’ website
- Google Adwords keyword planner tool – you’ll need an account but it’s free
- WordTracker keyword tool
After all, you need to be able to move forward with your plan, so be sure to not get carried away in your research… trust me, it has happened! 🙂 A good brainstorming and researching on tools can provide you with a long list of keywords. If you use a tool, like the Google keyword planner, it will provide you with the volume of searches for that term which can help to determine the popularity.
What you need to be careful with is trying to be known for all of the high volume popular keywords, that just is not going to happen. So, drill it down, refine your keywords and then create more specific and longer tail keywords. For example, instead of selecting ‘coach’ as your keyword, trying selecting ‘business coach in palm beach florida’. Also consider the more specific, the less searched but also less popular. But if you aren’t more specific or relevant, you might come up in search for ‘basketball coach’. You may think that might not be so bad, and in organic search, probably not, but in PPC, you don’t want to pay for irrelevant clicks – so now it becomes more important. Remember, you want the right kind of traffic – those are folks that would/could use your services or product.
Hopefully this has been helpful for you – that you see the higher value of knowing some low, medium and high keywords; some that are broad, but more than are specific long tail keywords; and that you may not always know the term that consumers are searching, so it is important to do your research. If you need any help, I’d love to help you. Contact me, reach out and ask your questions as I would love to help. Thanks for stopping by!