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You are here: Home / blog / Keywords – what all the fuss?

Keywords – what all the fuss?

in blog, content marketing, keywords, search engine optimization on 05/07/14

What all the fuss with keywords with regard to SEOHopefully you understand the value of knowing your keywords.  Those are the words that you want your business to be known for. If folks were to type keywords in the search engine to find you, ideally what would they search for in order to find you?  Clearly you can see the value in this, as you want folks to find you, right?

Further, keywords are very important in search engine optimization (SEO) and paid advertising, or pay per click (PPC) ads on Google or other search engines.  Keyword rich content is one of the main things search engine marketers use when optimizing a website for search engines – because Content is King. Sounds redundant, huh? Well, hopefully you get the point. Other than keywords, or rather in using keywords, pay attention to links (with keyword anchors (that’s the word that is being linked)), title tags and meta tags, all with keywords in them. Get the idea now?

Natural but keyword rich content is huge for your website SEO. Use it! #keywords #SEO Click To Tweet

Hopefully you see the value and get the gist, so here’s how to start…

Any good marketer will do some keyword research before starting on your SEO or PPC for your website. There are many places you can go for your keyword research, but this will help get you started:

  • Google search engine
  • Within the search engine are suggested & related search terms
  • Your content on your website
  • Your competitors’ website
  • Google Adwords keyword planner tool – you’ll need an account but it’s free
  • WordTracker keyword tool
  • Ubersuggest

After all, you need to be able to move forward with your plan, so be sure to not get carried away in your research… trust me, it has happened! 🙂  A good brainstorming and researching on tools can provide you with a long list of keywords. If you use a tool, like the Google keyword planner, it will provide you with the volume of searches for that term which can help to determine the popularity.

Use long tail keywords – more specific keywordsUtilize long tail keywords for your website

What you need to be careful with is trying to be known for all of the high volume popular keywords, that just is not going to happen. So, drill it down, refine your keywords and then create more specific and longer tail keywords. For example, instead of selecting ‘coach’ as your keyword, trying selecting ‘business coach in palm beach florida’.  Also consider the more specific, the less searched but also less popular. But if you aren’t more specific or relevant, you might come up in search for ‘basketball coach’. You may think that might not be so bad, and in organic search, probably not, but in PPC, you don’t want to pay for irrelevant clicks – so now it becomes more important. Remember, you want the right kind of traffic – those are folks that would/could use your services or product.

Hopefully this has been helpful for you – that you see the higher value of knowing some low, medium and high keywords; some that are broad, but more than are specific long tail keywords; and that you may not always know the term that consumers are searching, so it is important to do your research.  If you need any help, I’d love to help you. Contact me, reach out and ask your questions as I would love to help. Thanks for stopping by!

~Kristen

27 Comments

About Kristen Day

Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with having a professional and mobile responsive website, then implementing search engine optimization and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her hanging with her girlfriends, husband, drinking a margarita or shooting competition (not in that order).

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Comments

  1. Patricia Phillips says

    05/07/2014 at 7:43 AM

    Thanks for sharing this Kristin. It’s an effective reminder for me to pay more attention to these.

    Reply
    • Kristen Wilson says

      05/09/2014 at 4:09 PM

      Yes, true… you really do need to keep an eye on it for your industry!

      Reply
  2. Michael Kawula says

    05/07/2014 at 7:55 AM

    Great article. And keywords are vital to be found online!

    Reply
  3. Patricia Ogilvie says

    05/07/2014 at 8:14 AM

    precisely!! got to get into your seekers head and determine which words she/he uses to find your type of service or product. Should be as simple as that, however, it’s not always! great job! p

    Reply
    • Kristen Wilson says

      05/09/2014 at 4:08 PM

      Right! It would be nice if it were that simple, right! lol

      Reply
  4. Tanya Smith Lorenz says

    05/07/2014 at 8:28 AM

    A great article Kristen – and good reminder that it’s easier to focus on the long-tail phrases and rank for those rather than trying to crack the really competitive high level keywords. Also – often the longer tail keyphrases can have more ‘buying intent!
    Thanks for the tool suggestions too
    Tanya

    Reply
    • Kristen Wilson says

      05/09/2014 at 4:08 PM

      That is so true Tanya, because I know if I were to just search a single word keyword, the responses are unlimited, I usually refine my search to longer and more precise.

      Reply
  5. Beth Niebuhr says

    05/07/2014 at 8:35 AM

    This is a nice presentation of how to choose and use keywords. Thanks.

    Reply
    • Kristen Wilson says

      05/09/2014 at 4:07 PM

      Aw, thank you Beth… glad it was helpful!

      Reply
  6. Melissa Michel says

    05/07/2014 at 9:12 AM

    Great information about using appropriate keywords! I definitely need to pay closer attention to this! Thanks for sharing! 🙂

    Reply
    • Kristen Wilson says

      05/09/2014 at 4:07 PM

      Yes you do missy! Let me know if I can help!

      Reply
  7. Norma Doiron @Savvy Biz Solutions says

    05/07/2014 at 9:35 AM

    You did a great job explaining keywords. They are so important in practically all that you put online, but especially more so on our blogs. Thanks a bunch for sharing the message!

    Reply
    • Kristen Wilson says

      05/09/2014 at 4:06 PM

      Blogs are SO important for SEO for that reason too, it gives us an opportunity to put new content on our site!

      Reply
  8. Sheri Bennefeld says

    05/07/2014 at 10:42 AM

    Good stuff! I get a little lazy sometimes and forget to be intentional about it. Thanks!

    Reply
    • Kristen Wilson says

      05/09/2014 at 4:06 PM

      I hear that Sheri, especially when it is so involved.

      Reply
  9. Pam says

    05/07/2014 at 11:07 AM

    A great article on keywords. To be found you got to use them. They’re a headache looking up but in the end it pays off.

    Reply
    • Kristen Wilson says

      05/09/2014 at 4:05 PM

      OH girl… so true… doing the research can be very involved, but so worth it.

      Reply
  10. Yakini Pierce says

    05/07/2014 at 11:10 AM

    This is very important. We understand it now! Thanks for the information!

    Reply
    • Kristen Wilson says

      05/09/2014 at 4:05 PM

      I am glad it was understandable for you Yakini.. let me know how I can help.

      Reply
  11. Kae Whitaker says

    05/07/2014 at 11:38 AM

    Thanks for the tools to search for keywords. Those can be a little tricky sometimes thanks for simplifying that for us!

    Reply
    • Kristen Wilson says

      05/09/2014 at 4:05 PM

      Yes so true… it can be tricky.

      Reply
  12. Edmund S. Lee says

    05/12/2014 at 6:08 AM

    I remember when I first got started how daunting this was! What was the experience like for you when you first got exposed to it? 🙂

    Reply
    • Kristen Wilson says

      05/12/2014 at 10:22 AM

      Thanks Edmund and well, it is still daunting because I do research for clients and it takes extra time to know more about what they do and be sure I am using the right mix of competitive and good keywords… plus when I am doing research for PPC, it is even more involved.

      Reply
  13. Beth Blacker says

    05/13/2014 at 7:27 AM

    I know that my website needs some enhancement in terms of keywords and will be doing quite a bit of research and revisions with my rebranding set to launch this summer…fingers crossed! Thanks for the great info 🙂

    Reply
    • Kristen Wilson says

      05/13/2014 at 9:58 AM

      Excellent, let me know if I can be of service… this is what I do every day! Have a #sweet one!

      Reply
  14. Stacey mccoy says

    11/02/2014 at 9:46 AM

    Going to give this a shot again!

    Reply
    • Kristen Wilson says

      11/02/2014 at 11:48 AM

      So glad to hear it Stacey… it will be beneficial in the long run!

      Reply

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