• Home
  • Why a Website?
  • What Is SEO?
    • Social Media
      • Social Audit
  • What is PPC?
  • Tools
    • Referrals
  • Blog
  • Contact
    • About AVB
    • Podcasts & Guest Spots
    • Schedule w/ Me
    • Testimonials
      • Leave a Testimonial

A Visual Business

You are here: Home / blog / Maximize Your Content Value with Videos

Maximize Your Content Value with Videos

in blog, search engine optimization, video marketing on 09/02/15

Maximize your content with videos and visualsYou put information, whether in the form of content or videos, for your consumer to provide value. Videos can provide huge value for consumers to understand your products or services better but what if they don’t watch them? Similarly, you provide valuable content (words) to your consumer and they read it but don’t understand it, then what?

Then what? Best of both worlds

Wouldn’t you agree that everyone learns differently and the method that is valuable to us, the creator, isn’t always the method that is best for the receiver? So how do we conquer this issue?  Can you say…do them both?  For example, in the SEO world that I am in, a lot of what I do is overwhelming.

My last blog was on header tags and I explained in words what they were and how to do it. But, what ifMaximize your content with videos the reader is a visual learner?  I can tell them what to do.. but the reader thinks…. and may yell at a computer – WHERE & HOW DO I DO THAT?  Yea, I’ve done that, don’t judge….I’ve not only talked TO my computer.. but may have yelled a time or two.  So, my point… explain not only in words, but share a video to share HOW to do what you explained.

Pair videos and/or visuals with the content to help readers to receive the message mo’ better Click To Tweet

Who backs out of the video only post? (*whispers* – me)

I have to admit.. when I see a video only post, I back out. Sorry! I just don’t want to listen to the whole thing. Similarly, when I see a page full of text without headers, pictures or something, I’m OUT!  Don’t lose US! Create great content, visuals in forms of pictures and/or videos that compliment many learning styles. This way, you win at all avenues for those who like to skim and read, for those who don’t want to read but rather listen or watch a video, even those who need hands on show-and-tell types, they can all play along.  You know who you are! What kind of learner are YOU?

More video best practices

Since we are talking on videos, let’s touch on a few things that can help you take advantage of any SEO juice possible from the search engines but also to increase the video/content sharability.

  • Just by adding content with the video, you are giving tons more SEO value than content or video alone. Search engines can’t read videos so the content explains to them what the video is about.. similar for the consumer – SCORE!
  • Just like you would title a blog, give your video a catchy keyword title.
  • Be sure to utilize the video description as well as tags in the settings
  • I also hope you are uploading these videos on YouTube as it is a Google product and I always say, want to show up in search, keep Google happy! 😉
Having valuable content with a video how to can increase your value #justsayin Click To Tweet

Remember, when you have good quality content that others see value in, they will want to share it. Who wouldn’t want their content viral? Yes.. me me me!

I hope that has helped a little about WHY to add visuals but also videos to your content. Just because this is a post on videos, I’ve added one here on where to update the video title, description and tags… cuz I’m good like that. Enjoy

Bottom line:

Consumers learn differently, provide different means to educate them on your products/services Click To Tweet

Should you have any questions about search engine optimization or want to personal marketing consult on what you could be doing better for your blog or website, contact me as I would love to help.

~Kristen

15 Comments

About Kristen Day

Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with having a professional and mobile responsive website, then implementing search engine optimization and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her hanging with her girlfriends, husband, drinking a margarita or shooting competition (not in that order).

Subscribe for Your Free Report!

10 INSANELY Easy SEO Tips YOU Can Do Right Now

« Wanna Go Viral? Make it Shareable
The Boomtasticness of the 2015 Social Boom Conference – Part 1 of 2 »

Comments

  1. Lisa Swanson says

    09/16/2015 at 4:02 PM

    Totally agree!!! It seems everything lately is leaning towards video. Being someone who does a lot of fitness/exercise info, it would be so much easier to show a video than to type all the instructions out in detail. Maybe video would allow me to be a bit less detailed in the written word… Do you recommend getting your videos professionally recorded? That would add a significant amount of time to “daily tasks” If you record and edit all your own videos, I suppose you better get the right tools to make the job easy! 🙂

    Reply
    • Kristen Wilson says

      09/17/2015 at 8:50 AM

      It has been video for some time Lisa… but more and more apps are coming around.. YES, your industry is perfect for video. You don’t have to do professional… waste of money and you won’t end up doing it… so record the videos with you kickin arse! I would just run a video and explain the workout in more simplistic terms… since it is more deeply explained in video.

      Reply
  2. Lisa Mason says

    09/16/2015 at 4:31 PM

    This is so true! I’ve been talking about doing more video for far too long and your post has inspired me to finally get it done. Thanks!

    Reply
    • Kristen Wilson says

      09/17/2015 at 8:50 AM

      So glad Lisa.. me too! lol

      Reply
  3. Carol Rundle says

    09/18/2015 at 10:44 AM

    I’ve started embedding my scopes into my blog posts to give people a choice of whether to read or watch the video, although they’re not word-for-word the same. I used to be so opposed to doing videos, but with Periscope, for some reason I enjoy doing them!

    Reply
    • Kristen Wilson says

      09/21/2015 at 10:16 AM

      Great job Carol. Word for word isn’t essential but just to have the content in there is great! I need to scope short excerpts on SEO.. that’s coming up.. baby steps.

      Reply
  4. Sharon MacLean says

    09/20/2015 at 9:01 PM

    Yes, gotta do video. Y!es, gotta do video. Yes, gotta do…!

    Reply
    • Kristen Wilson says

      09/21/2015 at 10:16 AM

      Yes Sharon!

      Reply
  5. Denyse Whillier says

    09/21/2015 at 3:21 AM

    I opt out when it’s just video too. I’ll probably watch if there’s some text explaining what I’m going to learn.

    Reply
    • Kristen Wilson says

      09/21/2015 at 10:17 AM

      Yes, I just don’t want to watch long ones Denyse and sometimes people beat around the bush on what it’s about.. enough already, what’s in it for me.. right?

      Reply
  6. Roslyn Tanner Evans says

    09/21/2015 at 12:14 PM

    I wouldn’t understand a thing about SEO or techy stuff without your videos. So keep em coming.

    Reply
  7. Elizabeth O. says

    01/07/2016 at 8:04 PM

    I appreciate how helpful videos can be and I admire people are really awesome at making them, but I can never picture myself making a video. I don’t know maybe I’m just hesitant to try it!

    Reply
    • Kristen Wilson says

      01/09/2016 at 5:35 PM

      Maybe screen shares Elizabeth? It doesn’t have to be the standard standing in front of a camera and telling a story, ya know?

      Reply
  8. Heather Johnson says

    02/22/2016 at 10:39 AM

    I hate that people love videos. I prefer to read over watching a video. However, I am working on adding more videos to my posts because I know people like to watch.

    Reply
    • Kristen Wilson says

      02/23/2016 at 12:45 PM

      I hear you Heather and not typically in the statistic of video watching but it is beneficial and folks like it.. so do both I say. 😉

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search My Site

AVB Blog Categories

Managed Hosting for your WordPress Website

Siteground Hosting

Back Up your Business Data

Back Blaze backups

Spam Blocking Plugin

Block website spam with this easy plugin

4 FREE SEO TIPS YOU CAN DO

Get 4 Easy Peasy SEO Tips you can do right now!

Buy SEO Title & Meta Description eBook

Learn how to optimize your SEO Title & Meta Description

Join My Mailing List!

Get updates on SEO, PPC, website readability and small business in our monthly email! (double opt in so look for the email)

Don't forget to look for the confirmation email to double opt in for my email list.

Email Marketing

SendInBlue Email Marketing

More Email Marketing

MailerLite Email Marketing

NASE Mbr Directory

Find me on NextBizThing, the directory for NASE members

Known for SEO

Top Seo Agency in League City

Known for PPC Advertising

Top Pay-Per-Click (PPC) Agency in League City

Learn About My Other Business

WTF Kristen

Follow AVB!

A Visual Business on FacebookFollow Kristen on TwitterFollow AVB on Pinterest
Connect with Kristen on Linked In Follow AVB on Instagram

Managed Hosting for your WordPress Website

Create Images Quickly & Easily w/ Get Stencil

Get Stencil

Stock Photo Subscription Service

Depositphotos

Learn About My Other Business

Copyright © 2023 · A Visual Business