You put information, whether in the form of content or videos, for your consumer to provide value. Videos can provide huge value for consumers to understand your products or services better but what if they don’t watch them? Similarly, you provide valuable content (words) to your consumer and they read it but don’t understand it, then what?
Then what? Best of both worlds
Wouldn’t you agree that everyone learns differently and the method that is valuable to us, the creator, isn’t always the method that is best for the receiver? So how do we conquer this issue? Can you say…do them both? For example, in the SEO world that I am in, a lot of what I do is overwhelming.
My last blog was on header tags and I explained in words what they were and how to do it. But, what if
the reader is a visual learner? I can tell them what to do.. but the reader thinks…. and may yell at a computer – WHERE & HOW DO I DO THAT? Yea, I’ve done that, don’t judge….I’ve not only talked TO my computer.. but may have yelled a time or two. So, my point… explain not only in words, but share a video to share HOW to do what you explained.
Who backs out of the video only post? (*whispers* – me)
I have to admit.. when I see a video only post, I back out. Sorry! I just don’t want to listen to the whole thing. Similarly, when I see a page full of text without headers, pictures or something, I’m OUT! Don’t lose US! Create great content, visuals in forms of pictures and/or videos that compliment many learning styles. This way, you win at all avenues for those who like to skim and read, for those who don’t want to read but rather listen or watch a video, even those who need hands on show-and-tell types, they can all play along. You know who you are! What kind of learner are YOU?
More video best practices
Since we are talking on videos, let’s touch on a few things that can help you take advantage of any SEO juice possible from the search engines but also to increase the video/content sharability.
- Just by adding content with the video, you are giving tons more SEO value than content or video alone. Search engines can’t read videos so the content explains to them what the video is about.. similar for the consumer – SCORE!
- Just like you would title a blog, give your video a catchy keyword title.
- Be sure to utilize the video description as well as tags in the settings
- I also hope you are uploading these videos on YouTube as it is a Google product and I always say, want to show up in search, keep Google happy! 😉
Remember, when you have good quality content that others see value in, they will want to share it. Who wouldn’t want their content viral? Yes.. me me me!
I hope that has helped a little about WHY to add visuals but also videos to your content. Just because this is a post on videos, I’ve added one here on where to update the video title, description and tags… cuz I’m good like that. Enjoy
Bottom line:
Consumers learn differently, provide different means to educate them on your products/services Click To TweetShould you have any questions about search engine optimization or want to personal marketing consult on what you could be doing better for your blog or website, contact me as I would love to help.
~Kristen
Totally agree!!! It seems everything lately is leaning towards video. Being someone who does a lot of fitness/exercise info, it would be so much easier to show a video than to type all the instructions out in detail. Maybe video would allow me to be a bit less detailed in the written word… Do you recommend getting your videos professionally recorded? That would add a significant amount of time to “daily tasks” If you record and edit all your own videos, I suppose you better get the right tools to make the job easy! 🙂
It has been video for some time Lisa… but more and more apps are coming around.. YES, your industry is perfect for video. You don’t have to do professional… waste of money and you won’t end up doing it… so record the videos with you kickin arse! I would just run a video and explain the workout in more simplistic terms… since it is more deeply explained in video.
This is so true! I’ve been talking about doing more video for far too long and your post has inspired me to finally get it done. Thanks!
So glad Lisa.. me too! lol
I’ve started embedding my scopes into my blog posts to give people a choice of whether to read or watch the video, although they’re not word-for-word the same. I used to be so opposed to doing videos, but with Periscope, for some reason I enjoy doing them!
Great job Carol. Word for word isn’t essential but just to have the content in there is great! I need to scope short excerpts on SEO.. that’s coming up.. baby steps.
Yes, gotta do video. Y!es, gotta do video. Yes, gotta do…!
Yes Sharon!
I opt out when it’s just video too. I’ll probably watch if there’s some text explaining what I’m going to learn.
Yes, I just don’t want to watch long ones Denyse and sometimes people beat around the bush on what it’s about.. enough already, what’s in it for me.. right?
I wouldn’t understand a thing about SEO or techy stuff without your videos. So keep em coming.
I appreciate how helpful videos can be and I admire people are really awesome at making them, but I can never picture myself making a video. I don’t know maybe I’m just hesitant to try it!
Maybe screen shares Elizabeth? It doesn’t have to be the standard standing in front of a camera and telling a story, ya know?
I hate that people love videos. I prefer to read over watching a video. However, I am working on adding more videos to my posts because I know people like to watch.
I hear you Heather and not typically in the statistic of video watching but it is beneficial and folks like it.. so do both I say. 😉