When you write a blog or have a website with great products or services, you clearly want to be sure your readers can find what they want on your website, that your content is readable, but also that it is something that is easy to share. The ability to make something viral is huge. Could you imagine your blog post or service being shared 100 times with millions of people, albeit over a long or short period of time? Shoot, some of us would just be happy to have our blogs shared 10, so could you image that tenfold?
What’s holding you back? Does your content suck?
We all could have our stuff shared, so why isn’t it? Well, it may just be us, our content might suck or might not be easy to read. So first things first, be sure you are providing value to your consumers then, make sure that it is easy to read. I like to call this website readability (no, I didn’t make that up) but it’s where your blog post isn’t just paragraphs of text.
Here are a few points to consider to be sure your website/blog is user friendly
- The layout of your website – is everything laid out following the typical website standards? You know, like where do you expect to see the Home button, the shopping cart, the internal search bar, the contact us section, your contact information? There is a norm and just because your site may be themed, that doesn’t mean you should change the verbiage to this cutesy stuff, folks may just not get it. My point – make it follow the standards – people expect it.
- Content – anyone would be bored to death with reading just plain text – so be sure you have visuals – like pictures, videos or charts explaining the content or products.
- Spacing – a little white space is a good thing. You don’t want the readers’ eyes to get tired of all those words, give them a break.
- Headings – not only are headings great for search engine optimization but it makes your content easier for consumers to read. Let’s face it, everyone is not sitting on the edge of their seat reading your every word, they will skim it, let them but make it easier for them to find the parts they want to read
- Styles and fonts – normally I wouldn’t suggest changing your font style unless you want to highlight an item or two… but it shouldn’t be every other word either, it confuses the eyes. However, a color or bolded text isn’t bad to highlight a word like I did in this section.
- Lists – using numbers or bullets are another great way to break out the text and if you highlight the main keyword in each section, like I did, it pulls out the point much quicker for those skimmers.
Now that you have them on your site – help them share it
Sharing your content with the masses is key. So, whether you have social media icons on your website via a social sharing plugin on your WordPress site or the like, make it easy for them to share. I’ve gone through a few different plugins over the last few years and have changed a few times but the point is, to have one, set it up and make it easy to comment on your blogs and share them.
- One point on the sharing – when someone clicks on your Twitter icon, be sure YOUR handle shows up there, not the social sharing plugin’s handle. Check your settings or reach out to them on Twitter.
Click to Tweet
One last thing – I have fallen in love with Click to Tweet – don’t tell my boyfriend though! Click to tweet is a great tool to use to provide a short snippet of the blog post which readers can just click to share it on Twitter – novelty, right? I always like coming up with something catchy (you know, like a headline to encourage them to read it or click through) to get them to want to read my blog.
- One final note on Click to Tweet, keep your characters down. As you know, Twitter has its limitations and it can add via with your handle, so when you come up with that little diddy to tweet, keep is short and sweet. Plus, this allows for those sharing to change it or add to it without them going over their limitations. Remember, it’s not about you, it’s about them!
Bottom line:Make your content good enough and easy enough to share with these tips. Click To Tweet