1. Absolutely! I use google analytics to show me which pages on my website get visited or left! Offers me a visual that I need to change up or do more research about who comes in!! great article! p

  2. I have Google Analytics right in my dashboard on both of my blogs too so I can see where the traffic is coming from. In the dashboard from GA I can see the demographics and the age range and what device they are using. It’s just amazing. Its an underutilitzed FREE tool!

  3. Reminds me of a lament I used to hear when I was president of the local chamber of commerce: “I’m wasting 50% of my advertising budget, but I don’t know which half.” The only way you’ll find out is if you track, and if you’re measuring your online efforts, Google Analytics is the way to go.

  4. Thanks for sharing! I just recently got into analyzing my Social Media and boy do I love it! I find it hard to believe that I let so much time pass where I wasn’t doing it!?! We definitely need to benchmark so that we can see what’s working and what’s not!

  5. I am horrible at consistently reviewing my analytics but like balancing my books once a month, I try to schedule a little time to do it. It must be a right-brained vs. left-brained thing because there are a lot of people who love it…me, it’s just another necessary evil 🙂

  6. Totally agree with you, Kristen! Analytics are an important piece of the puzzle since they allow us to operate out of efficiency and really know what is happening from a scoreboard perspective.


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