If you are doing any sort of searching online, you are most likely on Google and taking a look at the organic and paid search results. The organic results are free (by my no means easy to get there) while the paid ads are simply that, paid for. They are the results that show up on the top and along the right side of the search results. Here we will be speaking about the paid results, otherwise known as PPC, pay per click, SEM, search engine marketing and Google Adwords (the vessel in which you will have your paid campaign).
Google Adwords is free to use and you only have to be able to upload your campaign, enter in a credit card and means to pay for those clicks and off and running you are going. Sounds easy, right? Well, that therein lies the problem. It will be really easy for a layperson to set up their campaign and let Google whiz through their clicks and credit card charges. It is a credit card; the sky is the limit, right? Again, therein lays the problem.
Many people look at Google Adwords and think, I can do this. You are right, you can but do you really know all of the ins and outs of the paid campaign, which areas to target, how to target different campaigns for different areas, how to peel and stick new campaigns when keywords are doing really well, when to pause a keyword, how to see what folks are actually entering in the search engine to come to your ad, how doing your own searches to see what your ad looks like will affect your ad, what the heck is that quality score thing and much much more? Yea, it’s not so easy after all, is it?
There are a lot of moving parts for the paid campaign and it is all meant to be able to massage your campaign into a better working search machine each time you review it, which should be regularly. Paid campaigns often get set up and left – it is not intended for that, unless you are okay with your campaign not working well or spending a lot of dollars on clicks that aren’t working for your business.
This wasn’t meant to scare you, but I bet if you were hesitant to start your campaign on your own, then maybe you are a little gun shy. That isn’t a bad thing; I am trying to save you time and money! So, if you are interested in getting some help with your campaign, contact me as I would love to help, if you are one of those DIYers that still wants to give it a go, then stay tuned, next week I am going to give you some tips on the things to look for, the basics on setting up a campaign and how to work your campaign but you have to come back for Part 2, next Wed! 🙂
Until then, might want to pause that campaign or use someone else’s credit card! Kidding, of course.