• Home
  • Why a Website?
  • What Is SEO?
    • Social Media
      • Social Audit
  • What is PPC?
  • Tools
    • Referrals
  • Blog
  • Contact
    • About AVB
    • Podcasts & Guest Spots
    • Schedule w/ Me
    • Testimonials
      • Leave a Testimonial

A Visual Business

You are here: Home / blog / Did you Pay for that Click? Part 1

Did you Pay for that Click? Part 1

in blog, pay per click advertising, small business owners on 03/05/14

sem - search engine marketing, ppcIf you are doing any sort of searching online, you are most likely on Google and taking a look at the organic and paid search results. The organic results are free (by my no means easy to get there) while the paid ads are simply that, paid for. They are the results that show up on the top and along the right side of the search results.  Here we will be speaking about the paid results, otherwise known as PPC, pay per click, SEM, search engine marketing and Google Adwords (the vessel in which you will have your paid campaign).

Google Adwords is free to use and you only have to be able to upload your campaign, enter in a credit card and means to pay for those clicks and off and running you are going.  Sounds easy, right?  Well, that therein lies the problem. It will be really easy for a layperson to set up their campaign and let Google whiz through their clicks and credit card charges. It is a credit card; the sky is the limit, right? Again, therein lays the problem.

Many people look at Google Adwords and think, I can do this. You are right, you can but do you really know all of the ins and outs of the paid campaign, which areas to target, how to target different campaigns for different areas, how to peel and stick new campaigns when keywords are doing really well, when to pause a keyword, how to see what folks are actually entering in the search engine to come to your ad, how doing your own searches to see what your ad looks like will affect your ad, what the heck is that quality score thing and much much more? Yea, it’s not so easy after all, is it?

There are a lot of moving parts for the paid campaign and it is all meant to be able to massage your campaign into a better working search machine each time you review it, which should be regularly. Paid campaigns often get set up and left – it is not intended for that, unless you are okay with your campaign not working well or spending a lot of dollars on clicks that aren’t working for your business.

This wasn’t meant to scare you, but I bet if you were hesitant to start your campaign on your own, then maybe you are a little gun shy. That isn’t a bad thing; I am trying to save you time and money!  So, if you are interested in getting some help with your campaign, contact me as I would love to help, if you are one of those DIYers that still wants to give it a go, then stay tuned, next week I am going to give you some tips on the things to look for, the basics on setting up a campaign and how to work your campaign but you have to come back for Part 2, next Wed!  🙂

Until then, might want to pause that campaign or use someone else’s credit card! Kidding, of course.

~Kristen

22 Comments

About Kristen Day

Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with having a professional and mobile responsive website, then implementing search engine optimization and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her hanging with her girlfriends, husband, drinking a margarita or shooting competition (not in that order).

Subscribe for Your Free Report!

10 INSANELY Easy SEO Tips YOU Can Do Right Now

« Who needs analytics anyhow?
Did you Pay for that Click? Part 2 »

Comments

  1. Beth Niebuhr says

    03/05/2014 at 12:28 PM

    We have to wait for the next installment? Darn. Thanks for this one.

    Reply
    • Kristen Wilson says

      03/05/2014 at 6:22 PM

      Aww, the excitement builds.. nice! 😉

      Reply
  2. Michael Kawula says

    03/05/2014 at 12:56 PM

    Great advice for those who don’t know much about this…can be tricky

    Reply
  3. Patricia says

    03/05/2014 at 1:04 PM

    Great advice, thanks for sharing!

    Reply
  4. Crystal Peteson says

    03/05/2014 at 1:30 PM

    You’re totally right as it can be tricky to navigate the ins and outs of paid campaigns. Looking forward to the next part of the series!

    Reply
    • Kristen Wilson says

      03/05/2014 at 6:21 PM

      Glad to hear that you are interested… and it is because of you I am doing a 2 part… at least I didn’t make it THREE! lol

      Reply
  5. Melissa Michel says

    03/05/2014 at 2:01 PM

    Thanks, Kristen! I haven’t had any great success with campaigns, and am definitely looking forward to your Part 2! 🙂

    Reply
    • Kristen Wilson says

      03/05/2014 at 6:21 PM

      Glad to hear you are looking forward to Part 2. Sorry that you haven’t had any success, I would love to help if you are interested. 😉

      Reply
  6. Jackie Harder says

    03/05/2014 at 2:23 PM

    I have run Google Adwords campaigns in the past for clients and while it is a good learning experience…why do it? There are so many moving parts, and it’s so complex. I would much rather turn it over to a professional (like you) to get it done quickly and in the best way possible.

    Reply
    • Kristen Wilson says

      03/05/2014 at 6:20 PM

      Thanks Jackie, I would much rather that too! 😉 It’s pretty cool to see all of the moving parts, but irritating at the same time too! lol

      Reply
  7. Clive Maloney says

    03/06/2014 at 6:50 AM

    Great Post Kristen. Totally agree PPC can be a bit of a mine field and cost a lot of money if your not careful. Looking forward to part 2.

    Reply
  8. Patricia Ogilvie says

    03/06/2014 at 8:24 AM

    Yes, there are a lot of moving parts! And it’s those parts that keep people from utilizing the full aspects of getting one’s business out there! great job! p

    Reply
    • Kristen Wilson says

      03/06/2014 at 11:10 AM

      Thanks Patricia! Lots of moving parts and ways to manipulate the campaigns.

      Reply
  9. Niki Barr, PhD says

    03/07/2014 at 6:33 PM

    Who knew?!? Thanks for this post Kristen…looking Forward to part 2:)

    Reply
  10. Cheryl Gnad says

    03/07/2014 at 6:46 PM

    Been there, done that, and it isn’t really what I want to do…so I hire others when I want to spend the money. People like you who are comfortable with this knowledge deserve their pay!! Great information, but still you’re the ONE!!

    Reply
  11. Christy Lee says

    03/12/2014 at 2:19 AM

    Looking forward to the next installment of this one. it is very hard to navigate a paid campaign and you know what you’re doing successfully. Thank you for writing this post is very helpful.

    Reply
    • Kristen Wilson says

      03/12/2014 at 9:57 AM

      Glad you enjoyed it… Part 2 is now live. 🙂

      Reply
  12. Edmund S. Lee says

    03/12/2014 at 10:15 AM

    Yep, paid campaigns can have quite a few moving parts, especially with targeting different campaigns in different areas. Looking forward to Part 2 of your series.

    Reply
  13. Sherry Cason says

    09/13/2016 at 7:17 PM

    Hi Kristen… I finished reading carefully your article talking about PPC and I appreciated! PPC is a good idea when you owning online business because it can increase you business traffic in a short time and then best technique for advertisement. Moreover, this informative information is important for the new online business owner…

    Reply
    • Kristen Wilson says

      09/13/2016 at 8:08 PM

      Thanks Sherry and if you check it out.. there is a part 2 also. PPC has so much value for many different businesses if utilized correctly, as you seem to be aware of. 😉

      Reply
  14. Maria Hebert says

    10/13/2016 at 1:19 AM

    Nice post Kristen..!
    But, what is PPC (Pay Per Click)? And what are the benefits when I apply this into my online business if ever I have one?

    By the way thank you the precise words…

    Reply
    • Kristen Wilson says

      10/15/2016 at 1:23 PM

      Check out a few of my other blogs on PPC Maria or the PPC page itself to explain. Let me know if you are ready to move forward.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search My Site

AVB Blog Categories

Managed Hosting for your WordPress Website

Siteground Hosting

Back Up your Business Data

Back Blaze backups

Spam Blocking Plugin

Block website spam with this easy plugin

4 FREE SEO TIPS YOU CAN DO

Get 4 Easy Peasy SEO Tips you can do right now!

Buy SEO Title & Meta Description eBook

Learn how to optimize your SEO Title & Meta Description

Join My Mailing List!

Get updates on SEO, PPC, website readability and small business in our monthly email! (double opt in so look for the email)

Don't forget to look for the confirmation email to double opt in for my email list.

Email Marketing

SendInBlue Email Marketing

More Email Marketing

MailerLite Email Marketing

NASE Mbr Directory

Find me on NextBizThing, the directory for NASE members

Known for SEO

Top Seo Agency in League City

Known for PPC Advertising

Top Pay-Per-Click (PPC) Agency in League City

Learn About My Other Business

WTF Kristen

Follow AVB!

A Visual Business on FacebookFollow Kristen on TwitterFollow AVB on Pinterest
Connect with Kristen on Linked In Follow AVB on Instagram

Managed Hosting for your WordPress Website

Create Images Quickly & Easily w/ Get Stencil

Get Stencil

Stock Photo Subscription Service

Depositphotos

Learn About My Other Business

Copyright © 2023 · A Visual Business