HA! Made you look! Search engine optimization isn’t a one night stand and can’t be done as such. If anyone tells you that they can get a keyword or your website on the first page of Google in a short period of time, RUN! Obviously, rankings on the search engines will depend upon the keywords and the competitiveness of them. Similarly, the more competitive, the more work is required and the less competitive, the quicker you should climb the rankings later, all things considered.
What’s a good amount of time?
There is no magic number of months, just like there is no miracle pill… for anything. I usually tell folks they can expect to see some movement of the search engine result rankings within 3-6 months of optimization.
All things considered…
There are other things that are considered in the rankings. Such considerations are where the keywords and website are currently ranked? Were there any Google penalties due to black hat tactics? (poor ethics) How long has the website been around? What is the footprint of the website on the internet? Your footprint has to do with your total interaction on the World Wide Web. Are you able to be found on industry business listings or on Manta, Yelp, Yellow Pages, the Better Business Bureau, Chamber organization and of course interacting in social media, blogs, forums and etc. This can help or hurt you in that Google takes everything online into consideration.
But think of it this way, if you aren’t optimizing your website on a monthly basis, then consumers won’t find you. If they can’t find you this month and you aren’t doing anything optimizing, they surely won’t find you any easier next month. You still with me?
So, optimize it now, every month, from here on out. What happens after you optimize each page and you have no need to add more pages – you visit them again! Another great opportunity to provide fresh, and hopefully optimized content, is writing blogs, on your website. It needs to be on your website, not linked to it in order to provide the SEO value. Blogs are a win-win situation and can provide fresh content that is user and search engine friendly, if done well.
Hopefully this has helped you understand your need to be optimizing your website. Check out my blogs for more information about SEO, or contact me with any questions you may have. I am happy to provide these services for you or consult you so you can do them for yourself. Either way, I’d love to hear from you.