Reminds me of a movie, a great movie I might add… “Field of Dreams” and well that would be great if it were that “easy”. Just build a baseball field (or website, for example) and be done, but it just isn’t the case “in the real world”. (Yes, I love quotes, okay!)
Okay, let’s back up and get more specific. So, what exactly have you gotten started (built)? Did you create your website, set up your social media profile(s), create and print your business cards or maybe set up your paid advertising campaign? Well, whatever you started and completed building… it isn’t the end…just a means. Everything has a start and well, the start was with the idea, you created some action with getting something established, now you have to make it happen. By the way… we are proud of you for making it this far. Now what?
Business Cards – what’s next
Take the business cards for example, if you thought, I have them and I am done now… not quite. You spent that time and money to have them made, sitting them on the shelf, not quite what you had in mind, right? They aren’t going to hand out themselves. You need to keep a stack in your car, purse, briefcase, everywhere so you can hand them out when the situation arises. Networking meetings are ideal places to network… but feel free to check out these other ideas to get out there.
Website – what’s next
Sure, you have a great website, but just having a website isn’t enough. You need to be sure that you have all the right components of an optimized website. What I mean is that you have keyword rich content for the consumers and the search engines to find your site as well as the back end stuff that helps give your site more authority and relevancy in the minds of the search engines.
Social Media – what’s next
Let’s look at the social media profile (insert Facebook, Twitter, Pinterest, Instagram, Google+….etc here). It’s great to have a social profile ONLY as long as you take the time to build and caress it (engagement). You could have the best profile and built a great following but if you are going to promote the heck out of yourself (consumer turn-off), or not post regularly, or not engage with your followers, you aren’t doing your profile AND you business any justice. Social media is one of those things that can be very beneficial, but if you don’t “work it”, it’s pointless. You need to be where your consumers are, and they are there, for sure. Don’t miss the boat here!If you aren't going to work it.. why is it that you are bothering at all?? Click To Tweet
Paid Advertising (PPC) – what’s next
Let’s look at the other example – you set up your paid advertising campaign (PPC). I don’t care if you created the best keywords with negative keywords to boot, have a fabulous ad and the most optimized landing page, you have to continuously massage that paid campaign. There is no possible way to know what the consumers type into that search engine. Trust me; I have seen some WEIRD stuff. There are search query reports that you (or me, your PPC consultant) could pull to determine what folks are searching for, which ads Google has decided to show more and how those keywords are being scored.
Bottom line:There is no fat lady, it's never over - keep working on your website & business! Click To Tweet
There is always some massaging that can be done after you set up your website, create your business cards, create your paid campaign, set up your social media profiles, establish your business goals and etc. A business needs to continually evolve in order to grow, or do well.
I would love to help you in any way I can with your business marketing needs, i.e. social media, ppc or search engine optimization services, so contact me for more information to give your business the boost that it needs.