When was the last time you went to Walmart and asked for something for free? When was the last time you went to your doctor’s office and asked for them to give you their services for free? What store or place of business have you physically gone into or visited and actually obtained services or products and either got it for free or expected it for free? Yea, didn’t think so, it doesn’t happen. So, why do you either keep asking friends, family or fellow business owners for free advice or why do you, Mr/Mrs. Business owner keep giving it away? STOP! Just stop it!
Is your time valuable, be sure to CHARGE for it!
This point is likely paired with those that either run out of the home or have products/services offered by small business owners who run their own business. Too often small business owners are solicited for free advice or help. People may not always consider small business owners or those who run their businesses out of their home as a “real business” and then feel free to ask for free information. Side note, I am writing this while throwing back a margarita, bon bons and while sitting on the beach. Well, you just know that crap ain’t true (sans the margarita, and don’t joke about that) … so let’s get REAL folks!
Are they really being jerks?
Sometimes it isn’t intentional or that the person asking for information doesn’t seriously see it as asking for information for free… without expecting to pay for those services. And I understand if it were a “quick question” but let me tell you… it’s NEVER a “quick question” or rather it may be a quick question but is is not a quick answer.
Do the math!
Consider this, and for the sake of easy math, the business makes $60/hr and were to have 25 people ask a “quick question” that leads to 15 minutes of time answering a question. This question could be 15 minutes on the phone, typing an email response, direction on how to do something or etc. Again – 15 equates to $15 dollars per person and there were 25 people over the course of a month, just one month, that means that this business owner has given away just under $400 worth of time…. and lost out on that income.
How to redirect from free to paid
Small business owners might try this when somebody asks if they can ask you a “quick question” …. sure I would love to help you with that quick question, let’s schedule a consultation for the end of the week as 3pm, my standard hourly rate is $60 per hour, would that be a good time? Maybe that will help convert those that are asking for free information or maybe make them more honest and get them off your back.
I personally have dealt with people who regularly ask “quick questions” and I have found it, previously, to be very difficult for me. I have been trying this manner to convert them or shooooo them away. I don’t want folks that don’t value my time or services. We, as business owners need to value our time so others will do the same.
Be mindful as a consumer!
Even as business owners, we are consumers too and we all need to be mindful of our own “quick questions” about free services or products. We need to remember that if we are 1 of 10, 20 or 30 (or more) people that are doing the same thing to this business, we are part of the problem.
Business owners – GET A BACKBONE!
Small business owners – stop giving away your services or products. Now if you are an MLM and you have sample packets or something that you could give away for people to try which encourages them to order, that is a little different. However, what you can do in exchange for a free sample is a an appointment at a later date, a review, an email address and phone number in order to follow up and have a consult at a later date or something to that sort with that person you gave free products to.
Bottom line – NOTHING IS FREE!
So the end result is nothing is for free. There is a payment somewhere along the line and people need to be considerate of other people’s time and value and we need to be conscious of our own value and time (as others won’t if we don’t). Then to be sure that we’re not producing an environment of giving away free time and value without a value associated with that time.
Feel free to comment below on how you deal with “free or quick questions” in the comments below.
~Kristen
Boy, was this a timely post for me, Kristen. I struggle with this in my business. Specifically, people asking for “sample edits.” I try to avoid them, but sometimes get caught in that web of wanna-be writers simply trolling for free edits. I’m going to chew on this as per what to do.
Never thought about that either… like why would they want a sample edit. How about a money back guarantee Susan? Or one paragraph or something
I am constantly asked for free advice, or a meal plan, or a workout. People don’t realize the thought and energy that goes into creating a workout plan or that nutrition is not one size fits all. I’ve even had a friend, who I do give free workouts to, ask if her I could help her daughter!! When I said “Sure, have her schedule an appt with me”, I never ended up hearing from her. We need to stand up for ourselves or it will keep on happening!
This is so true Lisa and I had gals down here that got tired of that and put all of their meal plans and workouts into a membership website.. yup!
Say that Kristen! I have been slowing putting together a post regarding the free information seekers also. I’m even tempted to add a paid service to my website titled “Pick My Brain Session” (or something similar).
I don’t suffer from this dilemma any longer because I learned to set good boundaries around my expertise and time. No matter how they ask, I just keep on steering them toward my paid offerings. I don’t think the free information seekers realize that a LOT of people are asking us for free information. I always laugh at the people who think I am being bitchy not to help them. To those people I say, “your opinion of me is not my business”. 😉
Yes, that is exactly it… it’s only 5 minutes or a quick question but if they understood how many of those I get about social media alone! Preach it Rachel
The last time I was running my kids’ arts and crafts school I had friends expecting huge discounts – ‘mates rates’ – which I readily gave as I didn’t want to offend them. You are right, these same people wouldn’t have asked me to give them a discount if I worked for a company instead of running my own business. That being said, this time around (I’m reopening the school), I’m offering a couple of free workshops to reintroduce myself as a teacher in the community. I expect this to pay off with word of mouth further down the track. So I guess sometimes, giving away a little bit initially can help with sales later on. I agree there is a fine line though and people tend not to ‘count’ your skills and expertise as much when you are working for yourself.
That is a little different or maybe you could offer a super low price for intro special attendees and give them a bonus something… that way, they still pay and everyone gets value Tami.
Hahahahaha you made my day with this post! It is so timely at this stage of my business. I see this very often in Facebook groups. I am saving your response and going to use it when next someone mentions to me “quick question…”
Girl.. right! I feel you Apolline and yes, same here.
YES! Love this! Not just for people giving away their time for free, but small businesses who Expect us to give our time away for free.
This get’s me a little mad. Loved your post.
This gets me A LOT mad Sonya! It’s just rude and disrespectful indeed
Guilty as charged! I am constantly asked for my thoughts, my opinion, my advise and am sad to say, I freely give it! I do feel it is important to build a relationship with someone before you begin asking to be paid for your knowledge and experience. I am involved in a project now that is in the incubation stages…meaning no money, and have been ‘freely’ offering content for the last 4 or 5 months. I have been thinking it is time to ask to be paid and seem to find it challenging. Thanks for the push to say no to free and to ask for a fee, Kristen!
I think you and I are thinking a little differently Bev. I understand there is a difference between relationship and experience building but when it comes to folks who have no intention of buying your products or services and keep asking for the world… it’s a bit different. And why must building a relationship come in the form of giving out advice, versus getting to know the pains that we EACH see.
So true! I think having a firm price and policy is really important. Otherwise it confuses clients and customers. I have a few free resources on hand that I direct clients to when they are not willing to pay. Having a book is also helpful. If a client cannot afford a session, they can buy the book.
There are free services that lead to paid.. but that is the goal. Great idea on the book Candess
I read a great solution to this age-old problem: Say, “Sure, I’d be happy to help. What’s your budget?” If they respond with, “Just want to ask a quick question, come back with, “I understand. What’s your budget?” Keep repeating till they get the idea.
Some people just don’t get it.. but then again… they never will.. but hey, I’m not going to give them what they want either…right Jackie?! 🙂
I’ve seen plenty of self-help professionals offer a free introductory session or a brief telephone conversation. Sometimes it’s a help in weeding out the people who are not a “fit.” For the most part, it’s time-consuming and putting everything in a FAQ page makes more sense. Love your idea to directing them to a paid consultation session. That establishes your credibility as a professional from the beginning.
I get that we need to weed out and build relationships and such but I have seen so many that already KNOW what I offer, we DO have a relationship and they insist on getting that free advice because they are cheap. I put a stop to that Joyce! 😉
So true…I actually have this problem too…people asking for a quick question or help with their social media for their wine business, or a short very ‘quick’ translation for free. As for the translations I never do for free…unless they have given me something before of value other than money…and this only applies to wineries. FOr the quick questions regarding social media, I still am not very good but I am becoming better. Last week I actually told a person wanting help with how to use a social media channel, that he can ask me for a paid course. I felt very nervous afterward thinking he would not answer me again…I am not sure why I felt like this. But then he, in turn, works freelance for a big business here…and he would use my ‘quick help’ there. So a little later I felt good, because why would I give away my knowledge for free to an end-client having big pockets…? So you are right…we should all become better…:-)
That is an AWESOME example Kata.. and just think… you give them that one time, it usually has more to follow. But sure, I would be happy to have a paid consult and go over all of your questions! 😉 Great job!
Wow wow wow… Kristen, you never cease to amaze me. This article is SO timely for me. The whole idea of asking for things for free is funny when you talk about Walmart and other companies. Yet, when talking about small business owners, YOU ARE SO RIGHT and it’s not very funny.
I really like how you created healthy boundaries around this ‘ quick question’ issue. I used to set aside like 30 minutes for people who wanted to connect and pick my brain. No wonder they haven’t hired me, they got a ton of stuff for, wait for it, FREE. Blah.
I’m going to change how I handle these things. I like the idea of setting aside a specific amount of time and charging for it. I also like asking people what their budget is!
Awww, you are too sweet Tandy. And that is right, why do they need to pay you for your services, they keep taking it in bite sized pieces… so maybe you need to start offering it in those sizes? 🙂