This is a little video tutorial (scroll down for video) on how to give access to your Facebook ads manager.
When you run an ad, it is paid via your own personal Facebook. So depending upon which side of the equation you are on – doing your own ads, having a social media manager run them for you or you are the social media manager running the ads… this may be helpful for you.
What’s covered in the video (it’s down below)
First I cover how to set up your Facebook Ads Manager with your credit card and billing information, then share with you how to access your FB Ads Manager to give someone else access or how to tell someone else how and why to give you (the social media manager) access.
Why is this important and for whom?
As the credit card owner, you may not want to provide that to your social media manager. Similarly, you may want to see how your dollars are being spent and that, in fact, they are being spent. Hopefully you have some sort of contract with the person running the ads, know what is included and then have built that great relationship so you don’t have to micromanage, but it’s nice to know. Plus, it’s 100% transparency and I think further solidifies your value. You have nothing to hide and it helps this industry where there is so much deceit!
If you are the social media manager, you can bill the client for your FB ads management and the cost of the ads, but now you are covering that up front and maybe paying credit card fees (yours) as well as other fees (like Paypal, etc). What if they bail or go out of business, now you are stuck with a loss in the ad dollars you already spent for them AND your time. BOO!! So, you may want to have the advertising budget running through the business owner and their credit card, which means you would need access. Further, this allows you the flexibility of changing the budget month to month without having to change the billing every month for however much the advertising budget is for. As I noted above, I would rather have 100% transparency and security and knowing that they are paying for the ads versus me paying for their ads and the time; and not having to wait for them to pay me back for the ads which I’d have to add to my taxes as a deduction as an expense.
So this video is going to explain how you would set up your Facebook Ads Manager and then admin access to somebody else. If you are a social media manager this would be something that you could forward to your clients to show them how to give you the access and why.
Should you have any questions about Facebook Ads Manager or need help with your Facebook social media ads, please contact me as I would be happy to run them for you. Similarly, if you are looking for some help on how to run your Facebook business page on your own, I have created a video, similar to this one for all of the steps on how to be successful with your Facebook Business Page, DIY Style. Or, contact me for a social media review on how you can clean yours up!