Do you ever get invited to an event that you can’t possibly attend because it is in a City, State or even Country that you aren’t in? I’m not talking about you being out of town where one of your local friends invite you. I am speaking about folks inviting you to an event in your old hometown or to an event where you recently moved from or the like.
It’s pretty clear where I am from and where I currently reside as those show up under my Facebook preferences, like in the video below, but somehow I keep getting invited to events from folks in Virginia, where I moved FROM over a year and half ago. Sheesh!
Hello people… are you lazy or what?
What’s the deal? Is it because it is so much easier for YOU to Select All versus taking the time to consider the folks you are inviting? I think it’s just plain rude and lack of proper etiquette or consideration for other folks. Sure, it may have been an oversight once, but more than that is just laziness or lack of courtesy, in my opinion. What do you think? How do you feel when you get invited to something that is an in-person event that you are nowhere near?
What can you do instead?
The first and best option would be to hand select the folks one by one based on your assumed interest they may have in the event and that you think they may enjoy it or find value in it. The second option might be to select those in just that area just in case they may be interested in that event. Sure, we don’t want to make selections for others but I still think the last possible option is to Select All. What do you think?
Remember – Customers are our main focus
This might be your business and inviting everyone might be your reasoning behind Selecting All. However, you are missing out on a few key factors – target marketing and the consumer. Sure, you may have a grand opening for your new business and that might be something you could Select All, or most, to tell everyone what you are doing and you are finally off the ground. This may be your way of sharing that, but there are limits to be followed, it’s just common courtesy.
Everyone is NOT your target market, so while you just want everyone to be interested in your super-de-duper widget, they just won’t. Get to your target market and hand pick them. Then, just in case you forgot, if it weren’t for your customers, you wouldn’t have a business! Sso don’t tick off your customers or potential customers by inviting them to events that you want them to go to for exposure to Your business. Remember, it’s not about you, but it’s about them – so put yourself in their shoes.
I’d love to hear what thoughts you have about the Invite Everyone Mentality and how do you invite for an invite that you are having? Obviously your answers will vary if it is a live or local event versus and online event or party. I’d love to hear what you have to say.