Maybe the question isn’t what not to post as that one is kind of an easy one. Don’t post things that you wouldn’t want your parents, grandparents or children see – or stuff that would just give a bad impression for your business. Obviously the industries will vary and what may be acceptable for a tattoo parlor wouldn’t be acceptable for say, a church. You get the idea.
What Do I Post?
A more common question would be what to post. Now, that may vary too depending upon your audience, but a great start is, what do YOU like to engage with? What do you spot and think, oh, I just have to comment on that, oh, I know the answer to that or I just couldn’t pass this up without commenting on it. Those are things that you will want to start thinking about, for your followers.
In a Hurry?
People are visual and in this time and day, people are in such a hurry, have a short attention span and channel surf on social media. So, you will want to post things that are eye grabbing, or that they can see quickly as they are scanning about.
If I were to post the same thing over and over, it might get old, so posting a variety of things that can keep it interesting. I was posting for a client who had a service industry outside type job (don’t want to give it away) and he cancelled services and started posting for himself. That’s great – except he posted duck memes… like… for everything. It…. got…. old, he wasn’t getting it.
FYI – the number 1 reason for folks to unlike a business page – uninteresting content! Hello??
Humor is something that I MUST incorporate in my daily life and thus in my business postings – it’s just me. I think that you have to find some sort of humor in most anything and everything you do. (I try at least) We are living our life day in and day out, without humor, it wouldn’t be as worthwhile to me. Anyways, people spend a majority of their lives at work, being professional and not always able to let their hair down, so a few moments to be inspired to made to laugh, it can really make a difference.
Here are some ideas that will surely get a few lightbulbs going and get you started. Create a content calendar to help you organize when you are going to post and what. Maybe center it around a theme if that seems to work best for you. The key here is to post things that will encourage others to like, comment and share. Here you go:
- Motivation is always great, inspiration, quotes
- Questions or fill in the blanks – things that encourage folks to answer, they surely want to give you their thoughts and their brilliant answer.
- Remember when? Nostalgic things, things to spark childhood memories or events
- Talk about your products or services, what research you are doing, published white papers or other resources about your business or products and services, videos are cool too
- Reminder though, it should be 80/20 – more about the consumer than your business – you aren’t hard selling your followers, just informing.
- Company news or events, pictures of team members (being silly) or behind scenes office stuff – it shows you are human, even at work! *gasps*
- Ask for feedback about your business or products and services, customer stories or videos
- Discuss current events – people like to stay informed (way more fun with friends, right?)
- FUN! (I’m all about this one) – crazy memes, cartoons that could be industry related, silly stuff that can ease others’ pains about family, stress, pets, traffic, moving, etc. For some reason, people seem to love pictures of babies and pets – they get gooey – oh, and they love their coffee for some reason! LOL
- Industry specific information and/or infographics – this can be huge, so many topics to cover. Think of anything and everything that can be possibly related to your business and GO!
- Realtors can talk about homes, buying, selling, decorating, inspections, financing, mortgages, home improvement, energy… etc.
- Health/Supplements etc. can talk about inner wellbeing, things to help you be healthy in your eating, in your environment, about exercise, meal planning, eating out, etc.
- My industry (SEO, Social Media) I can cover anything about building and marketing your business, successful business owners and what they do, websites, keywords, consumers, being organize and the list goes on.
- There is so much you can do here, think in and outside of the box and have fun
Don’t forget to boost those posts to be sure you are reaching your own followers, your followers and their friends or a target demographic. It’s super easy, give it a go, see how it worked for you (check your analytics or insights), adjust as necessary and repeat.
What posts do you think work the best for you and your industry? What about what posts you never thought would get the engagement that it did? I’d love to hear your thoughts, let me know.