Okay, it’s really not a secret but not a lot of folks understand the point behind having a page for every service, or product you offer. The point behind having a page for every service/product is multi-purpose in that is makes it easier for the consumer and provides more content on your website. Having more content on your website is GOLD for search engines and gives you more opportunities to come up in search which in turn leads to having more eyes on your content.
How is it easier for the consumer?
The consumers don’t want to work. Seriously, don’t make them work. You want them to come to your website, to read your blog and hopefully buy your product or service, so don’t make them work for it too. The point is to make your website as user friendly as possible.
Picture this, you have a services page among your other 9 pages on your website and list all of the services you offer. Within those services – say Social Media, SEO and PPC, you explain each of them in a paragraph or two. The search engines provide that page as a result for someone searching for PPC but the consumer now has to scroll to the bottom of that page in order to find (you are making them work) to content in which they are interested in finding – not good.
Example showing ease to the consumer
Now imagine a website with 10 pages, the main pages and then a services page which lists SEO, PPC and Social Media as the drop down under services. Two things here – if the search engine return that result for PPC again, as in the example above, they will land on a page that is ALL about PPC – very good! Then, if the consumer is on your page already and wants to search for PPC, they will see the Services page, and the drop down below that and can select that page to find all that they seek – excellent!
How does having an extra page or two make it better for SEO?
It’s about more content
Search engine optimization is all about keyword rich content, meta data and title tags and link building. Remember that example making the consumer work – it only had one page for 3 different services with a paragraph or two explaining each? Remember that example that had one page per service? Which do you think would have more content? Hopefully the single page would have more content in that you would take the time to explain in more detail about the services, or product, since you essentially have more room, you want to fill up the page, or at least the “above the fold” view. (This is the section of the website that shows to the consumer, without scrolling down to see the rest of the page.)
The meta tags make more sense
Another point would be the meta tags. These are the SEO ninja magic stuff that allows you to explain the page with a title tag (headline) and a description text – both of which show up in the Search Snippit. This is where you try to encourage the searcher to click thru to YOUR website pages to read that article, blog or page. If the meta data is explaining 3 different services (from one page like in the consumer work scenario) it will likely have less opportunity to focus on the one that may be important for the searcher – since your one page will show up, potentially, if they are searching for SEO, social media OR PPC.
However, in the less work for the consumer scenario, when the meta data for SEO shows, they will land on the SEO page, when the snippet for PPC shows, they will land on the PPC page. Make sense?
More opportunity to show up in search
Basically, like I mentioned before, it gives you MORE opportunities to show up in search, just like with blogs. If I have 5 services, that gives me opportunity for 5 pages versus someone lumping them all up in 1. Plus, if you blog weekly, that gives you another 52 potentials to show up in search.
Which would you rather have?
Would you rather have 5 pages with all services or products on 1 page; 10 pages with all services or products on their own page; or 62 pages with all your services or products on their own page and a weekly blog? SCORE More is better in this situation!
One last note…
If you have products, such as corsets like my buddy Sonya in the UK, I am not saying to have 1 page for every corset, that just doesn’t make sense. The best course of action here would be to create themes, styles or an organization to separate them out enough to make it easier for the consumer to find what they want in the most logical manner.Create pages for your products/services to make it easier for consumers and the search engines. Click To Tweet
Hopefully this has been helpful, please let me know if you have any questions, if you would like a marketing consult to go over your website and it’s readability or search engine optimization, as I would be happy to help.