Of course you, your customer and your product/service is gold for your business but what is a way to really mine for Gold with your business, online – your blog! When you are in front of people, you can sell yourself, you can sell your products, you can explain the value and how it works, but when folks find you online, who is explaining it then? Sure, you have a product/services page for each of your services/products, but then what?
Don’t make your customers work for it
Keep in mind; you want to make it easy for your consumers to find you, your products and/or services. Hopefully you have a page for every service/product listed on your website with a keyword rich description of each. Does it really explain all of the moving parts? Does it answer all of the pains a consumer may have, to need your services/products? My industry is often misunderstood, or folks don’t think they need services in social media, search engine optimization or even paid ads on Google, so my job becomes more of that of a teacher, an educator and taking the pains that folks have with their business and answering them in bite size chunks, with my services.
Blogs are bite size pieces
Remember, it has to be about educating them of how you can help… but word vomit isn’t the way to do it. This is especially true if your industry is often misunderstood or confusing, like mine. You need to break things down into bite size pieces as well as terms that folks understand. They need to be able to apply it to their business or visualize it working for them. It also provides an opportunity for you to offer your services or further reading should they want to take that next step.
Every Gold Digger’s Dream LOL
Okay, maybe not a gold digger, but every business owner wants to reach more people all the time, and to answer the pains for their consumers so they will want their product/service and ultimately become a testimonial. What would be even better is if the product/service began to sell itself by the testimonials, right?
How could your business sell itself?
With the internet, the reach of your product or service is limitless as long as you provide a means to do so. Blogging provides added value to the consumer by constantly trying to answer their pains with your product/services and other ways to learn about your industry. Blogs have the potential to reach more folks by sharing on social media and with a little luck and great content can go viral. Could you imagine if 10% of your blogs went viral? Just think, what kind of reach your website could have? Imagine how many eyes would be seeing your website and your product and services? Huge win, don’t you think?
Work Smarter Not Harder
What would be better than to make more money by doing what you love, but with less work (and still superb quality), right? Put your blogs to work by breaking out every part of your industry, every part of your product or service and explain it on a blog, answer all of the pains folks have with their business or personally that your product/service can answer and then share it, put it out there! This is EVERGREEN content folks so most likely it can be regurgitated or recycled and then reshared often – make it viral!Blogging provides client value by answering their pains & SEO value to help them find you. Click To Tweet
The Bottom Line
Unless you want to reach your target market 1 by 1, you need to have a website. Now that you have a website, you need to have a blog. A blog provides additional value to your consumers as well as keyword rich content about your industry which helps the search engines find you so more consumers can find you when they search for your industry online. Any questions?
Check back for next weeks Must Have Components of a Blog to keep you in check! But if you do have any questions about search engine optimization and how a blog can work for your business, contact me for a marketing consultation – it will truly help your business and your reach!