Without customers, you just have a hobby
This is about business and in business you have to cater to your customers. Keep this in mind, this isn’t about EVERYONE – but your target market. Also, it isn’t about your business because you may have a fabulous business but if you don’t have customers, you don’t have a business, you have a hobby.
Yea, I don’t drink coffee, but THEY do
I had posted a picture about coffee on my social media and a fellow entrepreneur responded – “Yup. I can always count on you for the coffee quotes. We understand each other.” My response to her was, this is the funny part – I don’t even drink coffee. Yes, I do believe we understand each other and we have connected personally but it went deeper than that. Stay with me here because I have learned with my business it isn’t about what I like.
It’s about what THEY like
What a huge light bulb moment this should be because it’s about what my consumers or followers, in this case, my community likes. It’s not about me, not about my business, it isn’t about what I like to do, to eat or drink, but it’s what THEY like!
Don’t forget though, you need to show personality, your human side (just in case there are any aliens out there) and that can be about what you like to do, your trials and tribulations (not your dirty laundry) but when trying to engage with your community and customers, keep in mind what THEY might like. How can they engage with me about my dog, my kids or my favorite things – by sharing theirs, right?
I’ve come across plenty of business owners who say they aren’t on Facebook, Twitter or whatever because they are technology challenged or don’t like it. Seriously buddy, it isn’t about what you like, it’s your followers, so get over that! If they don’t find you on social, they will find your competitor. Where did that light bulb go? I don’t care if you don’t like it… you want to be found, you need to be there. Sure, you don’t have to be on EVERY social media, but you should be somewhere.
And on that part about being tech challenge, who says that YOU, Mr/Mrs. Business owner has to do the work? That’s what outsourcing is for. Now, you can get back in your bubble and stay off social media, but happy knowing that your business is being accounted for on social media and someone is listening for your brand online.
What are they saying about you?
Whether you are doing your posting or someone is doing it for you, you need to know what is being said about you, your business and your brand on social – or reviews. Troll the social media sites and review sites to see what folks are saying about you. Don’t forget to thank them for the feedback and solve the issues if there are any… but this is getting off topic, however, you get the idea. They (your consumers) will talk about you on social, if you are there or not, don’t you think it is important to be there now?
If you can’t be consistent on social media, get someone who can do it for you or at least get a profile so you can see what is being said about you, IMO. But ideally, you should have a voice for your brand and be on social media unless you are happy not having your business grow. Keep in mind that it isn’t about you, but it’s about your consumers and your target market and to seek out what interests them in order to encourage them to engage with you. BTW, coffee is loved by most, so that’s an easy one to use. You are welcome!
Should you want some help with your social media, contact me and I can help your business by posting for you or teach you how to better serve your brand on social media.
Thanks for reading… share what the best types of posts get engagement for you and your business in the comment boxes below!