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You are here: Home / blog / It’s Not About You, No, Really!

It’s Not About You, No, Really!

04/01/2015 By Kristen Day 34 Comments

it's not about you, it's about them, even if you don't drink coffeeRemember when you had a boy or girlfriend break up with you and they said, it’s not you, it’s me, well… this is NOT what this is about, because it probably WAS you! LOL  Anyways….

Without customers, you just have a hobby

This is about business and in business you have to cater to your customers. Keep this in mind, this isn’t about EVERYONE – but your target market. Also, it isn’t about your business because you may have a fabulous business but if you don’t have customers, you don’t have a business, you have a hobby.

Yea, I don’t drink coffee, but THEY do

I had posted a picture about coffee on my social media and a fellow entrepreneur responded – “Yup. I can always count on you for the coffee quotes. We understand each other.”  My response to her was, this is the funny part – I don’t even drink coffee. Yes, I do believe we understand each other and we have connected personally but it went deeper than that.  Stay with me here because I have learned with my business it isn’t about what I like.

It’s about what THEY like

What a huge light bulb moment this should be because it’s about what my consumers or followers, in this case, my community likes. It’s not about me, not about my business, it isn’t about what I like to do, to eat or drink, but it’s what THEY like!

Don’t forget though, you need to show personality, your human side (just in case there are any aliens out there) and that can be about what you like to do, your trials and tribulations (not your dirty laundry) but when trying to engage with your community and customers, keep in mind what THEY might like. How can they engage with me about my dog, my kids or my favorite things – by sharing theirs, right?

“I don’t like Facebook”It's not about you, be sure your ideas cater to your customers

I’ve come across plenty of business owners who say they aren’t on Facebook, Twitter or whatever because they are technology challenged or don’t like it. Seriously buddy, it isn’t about what you like, it’s your followers, so get over that! If they don’t find you on social, they will find your competitor. Where did that light bulb go? I don’t care if you don’t like it… you want to be found, you need to be there. Sure, you don’t have to be on EVERY social media, but you should be somewhere.

And on that part about being tech challenge, who says that YOU, Mr/Mrs. Business owner has to do the work? That’s what outsourcing is for. Now, you can get back in your bubble and stay off social media, but happy knowing that your business is being accounted for on social media and someone is listening for your brand online.

What are they saying about you?

listen to what they say about your brand on socialWhether you are doing your posting or someone is doing it for you, you need to know what is being said about you, your business and your brand on social – or reviews.  Troll the social media sites and review sites to see what folks are saying about you. Don’t forget to thank them for the feedback and solve the issues if there are any… but this is getting off topic, however, you get the idea. They (your consumers) will talk about you on social, if you are there or not, don’t you think it is important to be there now?

Bottom line

If you can’t be consistent on social media, get someone who can do it for you or at least get a profile so you can see what is being said about you, IMO. But ideally, you should have a voice for your brand and be on social media unless you are happy not having your business grow. Keep in mind that it isn’t about you, but it’s about your consumers and your target market and to seek out what interests them in order to encourage them to engage with you.  BTW, coffee is loved by most, so that’s an easy one to use. You are welcome!

Should you want some help with your social media, contact me and I can help your business by posting for you or teach you how to better serve your brand on social media.

Thanks for reading… share what the best types of posts get engagement for you and your business in the comment boxes below!

~Kristen

Kristen Day on FacebookKristen Day on GoogleKristen Day on LinkedinKristen Day on Twitter
Kristen Day
Kristen Day
CEO/Founder of A Visual Business
Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with search engine optimization, social media marketing, email marketing and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her riding her Honda VTX1300 or drinking a margarita.

Filed Under: blog, small business owners, social media marketing Tagged With: social media, social media tips, target market

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Comments

  1. Jackie Harder says

    04/01/2015 at 8:54 AM

    Great example of following your target market, Kristen. Although I’m pretty sure YOU are the alien, not liking coffee. Sheesh… 😉 Your point about your competitors being on social media is right on the money as well. Being tech challenged is no excuse. Humor is the biggest one for me. People say they can always rely on me to put a smile on their face.

    Reply
    • Kristen Wilson says

      04/01/2015 at 6:04 PM

      Thanks Jackie.. I may not always be good at knowing my target, but I definitely get the point about it’s importance, about making sure to draw them in with what’s important to them and being on social media. I love humor too! Thanks!

      Reply
  2. Beth Niebuhr says

    04/01/2015 at 9:21 AM

    I love your statement about people who say they don’t like Facebook. I’ll use that! Of course it’s about them, not you and you need to go where they hangout. Great post, Kristen.

    Reply
    • Kristen Wilson says

      04/01/2015 at 6:07 PM

      Yes, feel free to use that. They don’t have to like it… and it’s not about them, it’s about their customers. LOL thanks!

      Reply
  3. Michael Kawula says

    04/01/2015 at 10:24 AM

    There are some who don’t like social media but it’s a great to engage and have prospective customers learn about you, Sometimes it takes stepping out of your comfort zone (if you aren’t great with that stuff) or doing something you normally wouldn’t do. Lots of people don’t have a Facebook page because they don’t want people knowing their personal life but the amount of contacts and possibly business you could get is endless. Sometimes you have to do the unexpected to get what you want.

    Reply
    • Kristen Wilson says

      04/01/2015 at 6:13 PM

      So true Mike, it IS a great opportunity to engage with your clients and prospects. Yea, that’s the funny thing… they don’t have to air their dirty laundry on FB… and don’t even have to make it public, or heck, do anything on there… to create a biz page. It is a huge benefit.. step out of the comfort zone, like you said. Thanks Mike

      Reply
  4. Carol Rundle says

    04/01/2015 at 1:48 PM

    Thanks for the insight, Kristen! I, too, don’t drink coffee, but find I can share about how I’m so glad I quit before Starbucks was invented! Anyway, I’m finding that people like my inspirational posts and the posts on how to be healthier.

    Reply
    • Kristen Wilson says

      04/01/2015 at 6:21 PM

      You are welcome Carol. yea, I can’t believe folks pay 5-10 bucks for ONE cup of joe! Crazy.. but hey, their money, right? LOL Yes, folks LOVE inspiration… and I love your healthy stuff too!

      Reply
  5. Roslyn Tanner Evans says

    04/01/2015 at 5:47 PM

    Gee, I thought only my mature friends didn;t like being on Facebook. There are some types of businesses that stay with more traditional means of finding customers. At a recent craft fair, many of my neighbors did not have FBpages. They relied on live shows. Told them it was lots of fun and another opportunity to be creatively expressed.

    Reply
    • Kristen Wilson says

      04/01/2015 at 6:23 PM

      Nope.. not just your “mature” friends Roz! More traditional is another way of saying… they don’t know how or don’t want to be bothered with it. I mean, sure, they can sit at an expo for 8 hours and see 100 folks… you can boost a post and see 1000 for $5 in a day and be outside all day in the sun… seriously? What’s the question? lol

      One thing I am still noticing is some of these folks, like your craft fair table neighbors, they still use their personal FB pages because they get more action… tsk tsk.

      Reply
  6. Lori Hardegree says

    04/01/2015 at 9:27 PM

    Love this! You hit the nail on the head here! The coffee example was perfect for this. 🙂 I too have had clients tell me they don’t want to use social media because they don’t care what their clients had for breakfast or that they just took the dog for a walk. I usually point out that their clients are someone else’s prospects and if they aren’t going to meet them where they are – on social media – that they should count on that their competition will be MORE than happy to be there to engage with their clients!

    Reply
    • Kristen Wilson says

      04/05/2015 at 3:56 PM

      Thanks Lori and you got it… it’s not about what we want, but what they want to see and yea, it can be cumbersome seeing what people eat, but scroll through it!

      Reply
  7. Beth says

    04/01/2015 at 10:05 PM

    I just had this conversation with my husband as we are starting to create some new marketing strategies for his mortgage company. He tends to be old school and it is easy for him to say it has worked well for him through the years but as things start to move faster and faster with each year that goes by he is realizing that he may just have to embrace a little more change 🙂

    Reply
    • Kristen Wilson says

      04/05/2015 at 3:57 PM

      Wow… yes, very true Beth… we need to keep up with the times!

      Reply
  8. Holly Jean says

    04/02/2015 at 8:58 AM

    I love this article!!!!! Happy I could be a little inspiration. You know something, I DO love coffee, but I decided to slowly incorporate that into my branding, too 🙂 Mainly on Pinterest as a resource for people with similar attitudes.

    This point is a must “it isn’t about what you like, it’s your followers, so get over that”. Small business owners can’t afford to NOT be present on social sites. We all go to google to search for specific restaurants or stores. The sites that come up are what we use to evaluate whether or not we want to take our money there. It’s a must-do in today’s marketing world.

    Reply
    • Kristen Wilson says

      04/05/2015 at 3:58 PM

      Yes you are Holly… a great little inspiration! 🙂 yea, they really can’t afford to turn away from Social these days, but the catch, they really need to commit to it completely too!

      Reply
  9. Cathy Jennings says

    04/02/2015 at 9:43 AM

    You are so right, Kristen!

    Yes, there is an element of playing to your strengths and preferences in business. Obviously, if you hate big crowds, noisy environments and lack of structure, a “mega mixer” chamber party probably isn’t the best fit for your networking efforts.

    However, you make a good point of fishing where the fish are. if your clients are on Facebook and you simply refuse to use it — for whatever reason — you are truly leaving money on the table. As you say — find someone to help you do it!

    Reply
    • Kristen Wilson says

      04/05/2015 at 3:59 PM

      Right Cathy, and the cool thing with social.. is you can be social with whomever you want… you can seek out your target market versus sitting in a fish bowl with all different kinds… find YOUR guppy!

      Reply
  10. Stacey McCoy says

    04/03/2015 at 6:18 AM

    Great tips, I have to admit, I’m not very busy doing reputation management. I do make it a point to respond to comments and stay engaged as quickly as possible.

    Reply
    • Kristen Wilson says

      04/13/2015 at 9:06 AM

      That’s great that you make the point to engage to all posts/comments. Great job Stacey!

      Reply
  11. Heather DelRosario says

    04/03/2015 at 7:55 AM

    Great post! And so very true, it has to be all about them! My most engaged FB post was about the weather. I created a cartoon that said, Noses are red, Fingers are blue, I’m tired of winter, How about you? Thanks for the great reminder.

    Reply
    • Kristen Wilson says

      04/05/2015 at 3:59 PM

      Thanks Heather! Awww, that’s great and I did see that. I’m tired of winter too! LOL

      Reply
  12. Heather says

    04/06/2015 at 9:05 AM

    I think that is the hardest thing for business owners to figure out is that it is NOT about them. If they don’t go where their potential clients are, they are missing the boat. If you don’t like a platform, suck it up buttercup and learn to like it LOL! Posting on social media is a whole lot easier when you make it fun and not a chore. Thanks for driving the point home of who it is really about: not you!

    Reply
    • Kristen Wilson says

      04/06/2015 at 10:45 AM

      It is the hardest thing to not fling their sales pitch at them all the time… but also to realize that they need to do certain things to be successful…. and well, it doesn’t have to be done, by them. Thanks!

      Reply
  13. Stacey Myers says

    04/07/2015 at 6:16 PM

    What you say is sooo true. It is sometimes easy to get caught up in what we want or what we like that we forget that at the end of the day – it’s not about us!! Thank you so much for the reminder.

    Reply
    • Kristen Wilson says

      04/08/2015 at 8:56 AM

      Thanks Stacey… you are quite welcome! 😉

      Reply

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Kristen listens to your current online marketing strategies (or absence of), asks pertinent questions to better understand your vision and goals for your business or organization, and then proposes options as she digs into her tool box of experience and resources. She has been a gem to work with! She will teach you what you want to know to DIY, or she can do the work for you if you prefer. She's the perfect team player to buddy up with. I highly recommend Kristen, A Visual Business.

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Kristen did amazing job across the board, for our website build. She kept the process simple, and I could not be happier with the end result. Simply fantastic!

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After living through an absolute nightmare of outsourcing the managmement of our Google Ads account that cut our revenue in half, we were introduced to Kristen. She took a professional approach, working with us to understand our business, set-up some straightfoward campaigns, regulary review and tweak and always working with a sense of urgency, attention to detail and great communication, turned things around. Just a few months later, we are now moving past our previous peak and into new territory in the number of leads, conversions and revenue.

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Great ad partner!  

Kristen has been fantastic to work with. She knows Google Ads, will work with me on strategy and provides very thorough reporting. I'd recommend her to anyone!

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Great job and very nice service!  

We have been extremely pleased with your work for us and would happily use you again in the future! We will certainly recommend you as an outsourced service and would naturally ask you to work with us in the future should we need more help.

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First class service and super friendly too..  

Despite being based in the UK we managed to find Kristen via referral. She has always delivered on brief, on time and on budget. The UK/USA distance was no problem either. The service has always been exceptional and all done with a happy positive attitude. Would definitely recommend if you are looking to outsource you PPC

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Great job on rewriting and posting my blogs for me. While my ideas were spot on, I did not write it correctly. You said it all in a professional manner for me. Really good job!!

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We were referred to Kristen from another business owner for Paid Ads on Google (PPC). I had been running PPC myself but wasn’t getting the results we needed and we were headed into our busiest time of year (Black Friday and Christmas) and we had hefty goals that we needed to meet. I had been frustrated with the lack of return and super busy with all of the other marketing responsibilities I needed to fulfil at the company.

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The following month was our biggest month with the most aggressive goals and we spent $10,000 in Nov and $8,000 in Dec and still maintained at least a 3.3 return and up to 4.5 and never lost steam. Kristen kept me appraised of our spend and results and kept working on the ads throughout the month, working with me on our holiday promos and discussing the results of the ads and all traffic. I was relieved to know that I could focus on the other marketing efforts and responsibilities while Kristen took care of the ads and did so much better.

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What a great experience I had working with Kristen. I've worked with other SEO companies in the past who talked a great game, but didn't really do a whole lot. Kristen goes above & beyond to make sure you understand exactly what it is she's doing and why she's doing it. I've learned quite a bit and enjoyed the processed.

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There are no words to express my gratitude for all that Kristen Wilson has done to enable me to grow as a business owner, with a global presence. She is "brilliant"! Extremely proficient at her craft; she is efficient and genuinely cares about her clients.

She has diligently handled every concern and need large or small (SEO, blogging, website building, pluggin questions, coaching and so much more) for our organization with an extreme level of importance.

Thank goodness for "A Visual Business"!

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Thanks you sooo much for all of your patience and professional assistance with my website!

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Just Brilliant! I live in the UK and have had several Skype calls with Kristen to help me with some SEO work on my corset business. I ranked silly like on pages 40 nine months ago, now on several keywords i am on page 3! In my niche, that's pretty impressive.
I would highly recommend working with Kristen if you need help with any SEO work, she's great.

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Attended League City Business Development Seminar August 28th. Kristen gave a very informative & energetic class on LinkedIn - I learned a lot! Thanks

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Kristen knows her stuff. She gave a great seminar today at the League City Chamber and reinforced why I need to use Social Media more.

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I am so glad I just happened to see this class announced on Facebook! I'm new to Texas and starting a new business . . . in case you didn't know, it's very difficult to start a business when you know no one! I learned so much in Kristen's class! I've already made some changes to what I was already doing and begun using ideas and applications she suggested!

Angie King   
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Kristen took a subject (SEO) about which I was completely ignorant and frankly, afraid of, and made it understandable. After just an hour with her, I'm confident that I can implement the changes she suggested. Her professionalism and knowledge are exemplary. I will heartily recommend you to others! Thank you!

Carol rundle   
All  

I took a class with Kristen on Social Media and while I knew a bit about how Facebook works but after the class and some additional question and answers, I began to understand better how it works. I just wish other people and business owners understood the filters in Facebook and the value of the comment and share versus the like. I would highly recommend Kristen’s classes, using her services or having her help you with a consultation as it would be valuable to you and your business.

SUKI BLOOM   
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Kristen Wilson of A Visual Business knows about search engine optimization and social media marketing. Just a few tweaks here and there to my website and I have seen a difference in the stats. I really like how she also takes the time to not only explain what she will do, but breaks it down into laymen terms so I understand just how it will benefit my business. She's been a real treasure to work with!

Tracy Hughes   
All  

I have been impressed with Kristen's knowledge since the first time I met her. She knows her stuff when it comes to SEO, and she will help you maximize your efforts. Having a website isn't enough. We must know how to best attract the RIGHT people. Since applying her suggestions, my website has been in the top three with search engines. Get seen by using her services.

Lorraine Bosse-Smith   
All  

Kristen is a marketing machine, period. Results driven and client centric creating a perfect match for my clients and my way of doing business. Her attention to detail and organizational skills are unmatched along with the fact that Kristen is consummate professional.

Cindy phillips   
All  

I had the pleasure of attending Social Media/Network Marketing training today with Kristen Wilson, the owner of A Visual Business. She has a refreshing approach to a tedious process we all deal with, Internet Marketing. I was immediately able to take her ideas and implement them on my company's Facebook page with instant results. No sooner had I made the updates she taught in class, than responses started pouring in. If an Internet presence is key for your company, if curb side appeal is and element used in your Social Media, if you want to be the one that stands out in your industry, then Kristen has the components you've been looking for. The great thing is that the information is in a digestible format and will give you the edge you need to get your company noticed.

Debra dunn-kurzadkowski   
All  

I had a great call with Kristen this week, her one hour consultation was brilliant! Very informative, gave me everything i needed and more. Highly recommend using this service.
Sonya
www.theburgandyboudoir.com

Sonya Maachou   
All  

I have known Kristen Wilson for several months and have worked with her not only on my site but as a partner with one of my own website development clients. She is knowledgeable, responsive, thorough and very easy to work with. I would highly recommend her for anyone who is looking with help on SEO or PPC for their website.

Jackie harder   
All  

I started working with Kristen about a year ago. I just started researching around on creating a new website for my company and I ran in to her at a local networking group. She helped me create my current web page and boosted it to the top 3 home inspection web sites with in 7 months. She is always by the phone and is happy to help . Thank you Kristen for all your hard work and your honest opinion it really shows in my business everyday.

CHRIS mURPHY   
All  

I can't recommend A Visual Business strongly enough. I have spent thousands of dollars on traditional magazine ads that yielded little to nothing in return. Kristen goes out of her way to ensure that her customers are happy and well taken care of. She always exceeds our expectations.

When I reached out to AVB, Kristin reviewed my website in advance, and at our first meeting, she suggested a lot of improvement before we initiated the contract. Within days of moving forward, our new patient volume increased dramatically. We have been consistently busy ever since.

Dr hamid kantara   
All  

Kristen is working with me on my Website with Terrific results. She has helped me understand the importance of local content and persuaded me to blog more often. She's also made very constructive insight on layout, design and general website flow. I highly recommend her services.

Paula smith   

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