When you have a business, what is the most valuable part of that business? I’m not talking about the customers because we already know that it is, or should be, all about the customer. But think about it, and yes, in order for you to have a business, you have to have a product, but in order for you to have that product.. someone has to think of it, right?
So, the most Valuable part of your business is…. YOU!
You created your business to provide for yourself by providing a product or service to customers, and then ultimately making those customers the most important thing, but it all started with… YOU. So, essentially the end user and end product/service are the most important but you and your business are the most valuable and necessary in order to provide your value to a customer.
Where am I going with this?
I was looking for a friend’s website and because I didn’t know the domain name/url of her website I had to find her business page, but I didn’t know the name of her business page because I didn’t know the name of her business… but guess what.. I knew HER NAME. Social media provides a great opportunity for us to share with our friends and connections a place to post our business when we talk “About us”.
So, first point… please please please complete the About Us section of your social media profiles. Now, be sure to include keyword rich content about your company but also your contact information which includes your website, email, phone and/or address (if brick and mortar) as well as your business name. Keep in mind that Facebook provides a really cool way to LINK that business right on your social media profile.
Take advantage of the Linking Opportunities
You want to make it so easy for your potential customer, friends and followers to find your business so please include your website, contact information and LINK your business profile to your personal Facebook page – after all – Friends Don’t Let Friends Claim the Facebook Suitcase! What is that all about? Well, I wrote a blog a few months back with a quick little video showing you how to link the two.
How come I got this wild hair?
So, I must confess, the hidden reason is that too often I find people putting Business Owner, Self Employed, Owner of, Independent Distributor or many others. When Facebook asks about your Work History, it asks the Company (this is the important part), the position (business owner, entrepreneur, store manager… etc) as well as description, city and time period. All of these things are great, but the most important thing here is your Company name (your business) and linking it to your Business Page.
If you put “Business Owner at Self Employed (Business)” you will be one of 173 thousand people with that title… or what about “Self-Employed”, you are one of just over 1 million folks with that title. Tell me, what do those two “titles” tell you about my business? Does it tell you how to find my business? Nope, it just takes you away from my personal profile to a page with a ton of other folks on it – NO VALUE!
Okay, this might strike a chord with some but think it through. If you are a distributor through a multi-level marketing company – does it provide any value telling the consumer you are an “independent distributor” as part of your work history or would you rather DE-CLUTTER the work history and send them to your business page straight away? (now I feel like I’m from the UK! 😉 ) Sure, you are a distributor and that can be clearly marked ON your business page, but the key is to get them there first, right?
Further, where is the benefit to YOU when you add the company name versus your own company or business page in your work history? I mean, I guess if you don’t have your own page, then sure, share that you are a distributor at Advocare, JuicePlus, Legal Shield or whatever. Keep in mind, they may leave your personal page and go there to find out more information. In this case, you have lost the opportunity, or may have, to share with them your story and how they can get started, with YOU.
In this case, you might make your website stand out more to get them to go there instead. But seriously, think it through before adding a whole bunch of titles to your business name and think, how is this important and will it help my consumer find ME any easier?Remember, you want to build YOUR business, not someone else's. Click To Tweet
I didn’t want to use any of my friends as guinea pigs so I did a few searches and came up with some examples, posted on this post. How would YOU improve these? Obviously they could use some help branding their business. I didn’t include their personal information, out of respect… but you get the idea.
If you have any questions about branding your business better through social media, or maybe even your website with some tips, please inquire about a social media checkup, schedule a marketing consultation or contact me with any questions. Looking forward to hearing your feedback!