Being new to the area (more like the state) let alone starting a new business is tough, but doing both is even tougher. Trust me! So, how do you grow a business when you are new to the area and don’t know anyone? Well, the same way everyone else does when they start a business – get out there and get your hands dirty.
Getting your hands dirty will vary if you are business to business (B2B) or if you are business to consumer (B2C) as well as the type of industry you are in.
- Cold calling or walking into businesses to introduce yourself and leave a card and hopefully put yourself in front of a business owner. It also gives you and opportunity to find out who the business owner is, grab a business card, leave one and follow up later.
- Reach out to businesses that run other ads in places such as the yellow pages, newspapers,
mail ads or coupon books, online ads or the like. Typically these are folks that know they need to market their business to make money; they have allotted money to marketing and are trying to get out in front of more eyes.
- Reach out to businesses that may compliment your business (ie: you sell baskets so connect with realtors who may want to give out gift baskets to their clients or if you sell a product that can be
showcased in another business without competing but nicely complement)
- Networking groups have also been helpful in that you meet other business people such as yourself that are trying to meet other businesses or get in front of more people who know other folks.
- There are meetup groups around the United States and you can put yourself into meetups that are geared toward your particular interests (and business) or industry.
- Social media has been helpful in that you surely have friends that know someone who does XYZ or who know someone who may need ABC. Utilize these opportunities and put yourself in front of your friends and their friends regardless of where they are located as compared to you. You don’t know who they are connected with and whom those people are connected with and how it could aid your business. Bottom line, you really need to have a visual presence online.
These are just a few of the simple ideas to network and get yourself in front of more eyes. Should you need help with any of these, feel free to reach out as I would love to help.
Any other business building ideas, feel free to comment and share with the rest of the world!