You have a great website – YAY! You may also be doing some pay per click advertising as well – double YAY. But the question is… are you everywhere your target market is? If not, a great place to be is on social media. I don’t mean you need to be on every one. I work in social media and I can’t even keep up. There is so much out there, so be sure to take baby steps!
There are 1.15+ billion (lots of zeroes) Facebook users, 500+ million Twitter users, 500+ million Google + users, 238+ million LinkedIn users and 70+ million Pinterest users to name a few of the top social media channels, as indicated in a 2013 info graphic by Digital Insights. So, there is a LOT, for a lack of better words and well, do you think that your market is in there somewhere? Do you think that you could tap into those zeroes? I know I could!
But again, this doesn’t mean you need to be everywhere, just where your market is… or at least pick one that you are most familiar with and go with it. Create your page/account, complete your profile with your picture or logo, explain your services (using keywords that represent your business) and be sure to include your contact information so they can get a hold of you. This should include your name, phone number, email address and your website so they can find out more about your business before contacting you, should they want to. I would also recommend taking the time to link your social media to your website for any visitors to your website, they can follow your daily updates to your social media and keep in the know of your product offerings, services, helpful tips and the like.
So, with that being said, once you have this set up, begin posting and remember that social media is typically 80% engagement with 20% self promotion. Why do we do this? Well, you know how it is when you have a conversation with someone and all they do is talk about themselves without asking how you are, what you do, how your holiday was, or the like? You wanted to turn them off and turn and run, right? Exactly! Your followers will tune you out and potentially unfollow you. This is what we want to prevent. Here’s the other side – you know that friend who is always giving their ear, providing you with tips or helpful advice? You want to keep talking and listening to this person and offering the same thing to them. Then, when you have a tough time and really need that ear to listen, you know they are there. Well, this is kind of what we are trying to create with social media. You want to provide encouragement, funny visuals, uplifting words, tips, tricks or advice within your industry with the hopes that when they need your services or product that they will turn to you… OR when someone says “do you know someone who does X”… you will be that person.Social media requires a lot of effort but worth it if you put in the work. #socialmedia #smm Click To Tweet
It is a lot of work but can be well worth the efforts if you keep with it. Plus, there are lots of tools out there to help you with the process… but that’s another blog. 🙂
If you just don’t have the stomach for it and need some help, I would be happy to assist and take the burden off your hands by setting up your social media for you, as well as post engaging content for you. Please contact me for more information. I look forward to hearing from you or seeing your feedback here. Thanks for visiting!