As a business owner, you are building your business, your presence online – digital marketing and that is extended to social media. Side note: if you are NOT on some platform for your business in the social media world, you are missing out, period! As such, you will have your personal Facebook (or other social media) as well as your business Facebook (there IS a difference). Keep in mind that you may, or may not, being doing the same things on your personal side of social media as you are doing on the business side of things. Sometimes, that is extremely important and the best way to look at it is… dependent upon your target market.
What to do with hot topics on social media
Touchy subjects/issues on social media: it’s no shocker but are politics and religion and other hot topic items like maybe abortion, gun laws, LGBT rights, etc. So, then what do you do? Well, you can keep these things OFF social media completely, for one, or you maintain your personal and business pages completely separate and do so on your personal only. However, you must know there typically isn’t a HARD division between these two – personal and business, especially if YOU are your brand. It’s obvious that you will have followers who may not agree with your position and well, that might get you extra attention… and well, not always is extra attention a good thing.
Why are you on social media?
Remember that you are on social media for business which means that you are building a brand there. And often times there are certain things that maybe you shouldn’t be engaging with on your business page. Now if you engage in touchy material, then you will be judged (like it or not) based on how you engage and react. So consider where you are posting and how you should engage on those profiles with respect to say political and religious nature.
However if your business is political then by all means that’s what you’re there for. If you are a very religious person and you post religious posts and that is something that you really believe in then that of course, like anything else, is your choice. Though, if you offend someone or they don’t agree with your stance, party, religion, widgets, sense of humor or whatever then they may likely not be your customer. However again, if you are a religious person or with one political party per say and find that this is whom you would rather deal with then that is perfect.
My point (and this blog) is not to have a political, religious or argumentative discussion about hot topics but just to remind that how you are and how you represent yourself as your brand should represent your target market appropriately as well. And yet, in that same instance, you do want to represent yourself and your brand, especially as a small business owner, as a human being with feelings and opinions and such.. just know how it could affect your target market because ultimately you are in business to have customers.. to sell your product or service and unless you are a political figure, a preacher or etc, then your business may not be your soap box for those conversations. I think there is nothing better than having a business with such vibrancy and passion than that of the owner behind it… just be sure to use your voice well and with the best interest of your business and your target market!
You have a business to sell – be sure your brand’s voice represents your target market.Click to tweet
This was an off topic for me to share and it has been in draft for over a month but thought it would be a good reminder…feel free to share your opinions in the comments below and know… it’s okay, I know we may disagree… we can’t ALL be the same, can we?