1. This is great advice, Kristen. I do keep my business (editorial) and personal (author and me) separate. My business pages never include political stuff, but my personal ones do, although now and then. Because my own novels often deal with sticky subjects, so do my personal and author posts.
    But the biz one? Never!

    • That also goes for business blogs too Susan. But if you are okay with attracting only your political side, then I guess that’s okay… you’ll just lose the majority.

  2. As much as I’d like to wax poetic on social media about my personal beliefs (from politics to religion and everything in between), I resist the urge. I totally agree with you – my personal name and my personal social media accounts are interchangeable with my business brand. The fact is that everything online is public. Maybe I don’t share everything online publicly, but anyone can share without my permission or hackers can get to it. You’ve given people a ton to consider. Your brand is important, so we’d all better take a deep breath and consider what we choose to put out in the atmosphere.

    • Oh girl I know. I only share my personal experiences… not hearsay or the world is going to end, regardless. With you Meghan!

  3. Good reminder, Kristen. The line between personal and business pages really does become blurred so it’s important to be aware of what you are posting on both pages. I try, as much as possible, to steer away from politics and religion. They are not things I blog about and if I need to vent, I do it verbally with friends. That way, the things I post reflect what I write about and I don’t muddy the waters by trying to get into ‘hot’ topics.

  4. This resonates with me. As I was building my facebook business page, I resisted the urge to post bible verses, etc. However, as time went by, I felt as if I was not being true to me (honest). I wanted to post verses, and in not doing so, I felt my page was not who I was. Yes, I know it may offend some, but I would rather be “just me”. It truly is a personal decision for each of us. Great article to keep us all thinking, and to help us be open minded.

    • I think folks are a little more receptive to this.. however, if that is ALL you post, it might be hard to reach non-“Christians” but again, if you are okay with that… then hey. Thanks Robin

  5. I appreciate this blog Kristen. Now that I have come out of the closet as a psychic, I have thought a lot about this myself. For many years I had two websites. One was my woo-woo site and the other was my professional site as a mental health counselor. Since I was all over the internet I couldn’t hide any longer. My counseling clients would get my name from their insurance company and search for me on the internet. It has taken some work to educate clients before I see them at the difference between my services as a counselor, coach and psychic. I was so happy to get down to only one site.

    I am open minded and can support and listen to many different perspectives. As a counselor it is necessary to create a safe place for clients and I have had many whose beliefs are very different than my own. What their religious and political beliefs are, unless they are injuring themselves or others, is not important. What is important is to support and honor others where they are.

    • Just a great perspective Candess, hadn’t thought of that one.. but I can see how this might have previously been an issue.

  6. Hi Kristen,

    Well said on this post! I love that you pointed out that there is a difference between the personal and the business Facebook page. It took me a while to really grow into who I wanted to be on social media and how I wanted to represent my brand and business. I typically stay away from things that are political or argumentative in nature on social. I do share personal quotes, opinions and bible verses!

  7. I feel your passion on this topic and I really like the title of this blog too. We follow these guideline pretty easily perhaps more out of not interested with focusing on the media and more passionate about helping women uplevel their life and/or business with the right mindset, confidence, clarity, right actions, etc. Unfortunately, current reality does not always focus on the positive and sabotages trying to uplevel yourself. This info will help many too. Thanks.

    • Yea… I think you do as it was tough in STL getting all of the negativity (from my opinion) on how many blame one side or the other for the end.. but really, we ALL have to be responsible for ourselves. Thanks Teresa

  8. Remember Harambe the gorilla? There is a blogger I’m acquainted with who wrote a condemnation of the parents involved in that sad situation on her mommy blog. (Not judging – just using it for an example) That article drew so many haters – literally thousands of them. That one post has changed her blog forever – and surprisingly – for the better. She went viral. All the extra traffic raised her profile, and her other pages started to rank higher. She got so many subscribers, shares and followers and people defending her. And guess who rode that all the way to the bank? LOL

    It just goes to show that you never really know what you write about can blow up. The things you expect to be controversial may not be, and then something else can blow up and go in either a helpful or detrimental direction. But we can at least be conscious of what we post.

    • Yea Jennifer, I get it and that worked for her.. but what if it didn’t… obviously she was willing to risk that… but if it didn’t.. I am sure there would be a HUGELY different story to tell and well… a LOT less money!

  9. I relate very much with your advice Kristen. At the start of my business, I did not draw the line between my business (which is me) and my personality in general. I agree with you that we should have this in mind and stay awazý from topics that do not relate or reflect our brand.

  10. What a great reminder, Kristen. I usually stay away from political and religious topics; especially on my business page/groups. Sticking with topics that relate to our brand and our audience is a great reminder. With all the issues with United airlines lately, I was thinking about writing a post about United and leadership decisions. I think it’s a double edged sword because some people may be offended and disagree, yet, as you put it… we may disagree and it’s okay:-) We can’t always be the same. THAT would be boring.

    • Yea.. that is a good call on maybe not doing it.. but quite honestly, you can wait it out a few months THEN write about it… things fizzle down etc. This post was written a few months ago so I am sure you can guess what lead me to write it, right Tandy? lol

  11. Completely agree with this Kristin. I keep most of my personal beliefs off of social ~ it’s just not worth the controversy and comments, even when I didn’t mean anything by it! I found even “liking” certain posts would show up in people’s feeds and irked them in some way. Sometimes you just can’t win. And, if your brand is tied in with you as a person – I think it’s just best to avoid it! Focus on the positive fun things!
    Thank you!

    • YESSSS on the liking posts.. but I did that too but that was my way to support but not get involved in the bantering, that is pointless. So true Anne!

  12. I’m also in the camp of keeping political and religious comments separate from my brand. I’ve walked away twice from marketers’ monthly membership sites because they turned it into a platform to promote personal beliefs. It also becomes a challenge when you don’t feel comfortable promoting a blog because it’s personal message is outside the content your audience expects to find. I feel that your content and messaging defines your business brand. There’s another audience that relates to and supports your personal brand.

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