My blog last week, 5 ½ Reasons You Must Have a Facebook Biz Page brought up some great questions and around two topics that I thought I would discuss, because surely other folks have those same questions. Lots of great content here so be sure you scan, skim or whatever you do, but make it to the end. 😉
Recap on the blog
While it would be wise to read the blog in its entirety (hint), other than my stuff is just that fun and informative to read, it is important for your business. But, just in case you need a recap, here you go:
Why you need a Business FB page:
- You have a business and you need to put your business out there as such. If you have a hobby, then by all means chat it up occasionally on your personal profile.
- Plain and simple, those are the rules, FB requires that your business be run on a biz page
- Are you willing to risk having FB shut down your tons of friends due to running your biz on your personal profile?
- Having a biz page gives you more advertising options like boosts and ads on FB, etc.
- You really don’t want to piss off your friends
Don’t piss off your friends
That last one was the one that brought up a few great points. Many indicated, I do the right things but I get more engagement or interaction on my personal profile. And by doing the right thing, this includes sharing from the business page to the personal profile to help that reach and engagement.
FYI – you are GOING to get more engagement on your personal profile – they are your FRIENDS!Click to tweet
Reminder that Facebook was set up for college students and not for businesses to use. However, businesses found a way to tap into that because after all, businesses WANT to be where their consumers are – THEY ARE THERE! So, Facebook, which is offered to people and businesses now, all for free, wants to make money also so they filter. They filter personal profiles or you’d be looking at a Twitter feed on steroids and they filter the business pages to show posts to those who actually engage with the business.
So, bottom line, create valuable content and work to engage with your followers and they will begin to see your posts. Plus, boost your posts and create ads to engage with your following and reach new folks. This is – pay to play.. Facebook’s way to keep consumers happy by not bombarding them with irrelevant content and giving businesses a way to reach more or reach those who follow but don’t engage.
Engagement on personal profiles versus business pages
It is obvious that you will have more interaction with those whom you interact with, regularly mind you, on your personal page. Keep in mind, that you may have a ton of friends, but only tend to see ‘what’s going on’ with those whom you interact with regularly, right? So, it’s the same type of filter but just a bit stricter for Facebook business pages than personal profiles.
Further, they are your friends and/or family and while they may support you with your business, they might not be your target market.. and if they are, I’d be curious as to why they aren’t following your business page and engaging over there? Don’t worry, I wonder this too!
However, one thing I have to say… please post to your business page and share it to your personal page. This way, if you do get more engagement, the juice will go back to the business page not your personal – you don’t need it there. This is better than posting to your personal profile just because it gets more interaction.
They are your family and friends – but think about this…
They are your friends and family and you likely don’t have to work hard to get their attention, like you do on business page. You can just comment on one of their posts and it starts the engagement cycle, if you will. However, with business pages you can’t tag people, but you CAN tag businesses and you can seek out businesses to engage with.
Did you catch that?
Commit to engaging with other businesses. Scratch my back I’ll scratch yours=engagement, period.Click to tweet
Feel free to take time every day or a few times a week to engage AS the business, not just as you, your personal profile, but as the business and then, you might see a little more engagement over on your business side of things. Plus, you are being seen communicating with other businesses and just might be seen by folks you ordinarily wouldn’t have encountered. Hmm?
You can check out the pages you like and engage with them because the more you engage with others, they will engage with you. Just like you engage with your friends about their lives, they come back and engage with yours (like it or not lol). Same with business – amazing concept right? This goes back to… it’s not about us (our business), but the consumers and others.
It’s part of business
- You will ALWAYS get more engagement on your personal profile than your business
- You WILL have to pay to play to be a business on Facebook – simple
- You will have to work harder to get your followers to engage over your friends/family
- You have to provide value to your followers in order to get them to engage
- You can, and should, share from your biz page to your personal. I said share not post
- You should take the extra time each day/week to engage with other businesses AS your biz
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