Keeping that in mind.. now consider your target market, your followers or your consumers? Whether YOU are on your smart phone or not, this isn’t about you, but your consumers and whether THEY are using mobile. Stay with me here….
The numbers speak volumes
Mobile use is increasing, plain and simple. Per a Smart Insights article on internet marketing, adults are spending more and more time online (no news right) but that the amount of time on mobile devices is increasing and as of summer 2015 just took over more of the market share from desktop and laptops. (51% / 42%). Further, search is also found to be the starting point on mobile devices. 90% of consumers use their smartphones while shopping in stores. 60% of consumers use mobile to assist in their purchasing decisions. I could go on and on with various statistics and data but that isn’t the point of this post… though it drives it home.
So what’s the point then?
Mobile is here to stay and you need to be sure that what you do online is mobile friendly. Your website needs to be mobile friendly and if it isn’t, remember that stuff up there in that prior paragraph?… you are missing out on a HUGE amount of potential.Improve your reach to mobile searchers with a mobile responsive design. Your biz will thank you. Click To Tweet
- Be sure that your website is optimized. Simple
- Work on your title tags and meta descriptions because you’ll want to have the best version of your website showing up in the mobile search engine
- Remember, your consumers are researching, comparing products and such while they are actually in a store
- Desktops show the first 10 organic searches whereas mobile will show less than half of that so it’s even more important for your website to be optimized.
- Be sure that you review all functionality of your site on mobile to be sure that how it looks and displays is easy for consumers to view.
- Don’t forget to check every page because sometimes tables and content might run off the page
- If you have a mobile responsive theme, the navigation should be good to go, but can’t hurt to check through them also.
- The order of how everything shows up on your page can vary based on what type of website you have. I’ve seen some sites that are built on text boxes and drag and drop. These are the worst for mobile sites so you may have to play around with the mobile side of things to have the most important stuff first.
- Headers look great on desktops but when they get reduced for mobile, they sometimes have features that cover others, so be sure that your header looks just as good on mobile devices.
- Hopefully you have your phone number on your website, but make sure that it is clickable so the consumers don’t have to copy and paste or remember what it was to contact you.
Not a huge checklist but just a few things to consider because I’ve run across too many websites that don’t have mobile friendly websites and the consumers must expand the website just to be able to see the text and then decrease the site in order to click through. Do you realize how annoying this is? Don’t tick off your consumers by making them work to get through your website, it just isn’t beneficial. If it were me, I’d be out, done, gone, see ya!
Bottom line:Don’t piss off your consumers with tiny print, make your website mobile friendly. Click To Tweet
This shouldn’t be news to you and if it is, PLEASE get your site updated with a mobile responsive website. Should you have any questions about optimizing your mobile friendly website or getting your non-responsive one caught up, please let me know as I would be happy to help you and your business improve.