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A Visual Business

You are here: Home / blog / Would Paid Advertising on Search Engines Benefit My Business?

Would Paid Advertising on Search Engines Benefit My Business?

12/18/2013 By Kristen Day 36 Comments

Try PPC to get more convert-able traffic - Let me helpI can’t think why advertising wouldn’t be advantageous; however, it would ultimately depend on your product or service as well as your target market. But the basics are that, if you want traffic to your website, then yes, it could be beneficial regardless of what you sell.  Make sense thus far? Good!  So now, what type of advertising would work? Again, if you want traffic to your website, pay per click, also known as PPC advertising, Google or Yahoo!/Bing would be ideal.

The skinny on PPC

For those who are less familiar where the actual paid ads show up, here is the skinny.  When you do a search on one of the search engines, Google for example, you will see a results page that Google thinks would best match your search query.  The paid ads, also marked as sponsored ads, will show up as the top three results with a little ‘Ad’ icon, along the right hand side of the search results and sometimes in the middle or bottom of the organic results. Remember, that organic results are ‘free’ listings and you don’t have to pay to be there but you need to optimize your website in order to earn your spot there.  You need to have the right keywords, get links to your page, internal links on your page and etc to help you get higher up in the organic rankings. Check out our search engine optimization section for more on SEO and organic rankings.

Your advertising goals

Now you know where the ads show up and that it will most likely benefit your website as far as driving traffic to it, now what? You will need to determine the goal of the advertising.  The goal may be to help gain brand awareness, to help sell a specific product, get people to know about a certain product or offer a service. Once you determine the goal of the advertising, you may begin crafting the ad campaign.

Creation of your campaignOnline Advertising - Be sure you know your goals and target market

You will need to do a little research to determine the type of keywords consumers’ imagine when thinking of your product or service.  Then, you would create a keyword list, create the ads and set up the financial and geographical parts of the ad campaign. The point is to create a keyword list that is relevant to the products or service you are selling and craft the ad to that keyword list.  This is important because when someone clicks on the ad, you will be charged and the idea isn’t to get consumers to click on an ad that is selling cake pops, if you only sell brownies. (yummy) Another point to make here is to utilize negative keywords, so if someone enters a phrase that you absolutely don’t want your ad to show up for, you won’t.  A great example is if you sell trucks, but you don’t want to have your ad show up and be clicked on for toy trucks, so you could make toy a negative keyword.

Again with the why

Now that you understand how the advertising campaign is set up and where it shows up, let’s touch back on the why. You want to have a paid advertising campaign on search engines so when consumers are looking for a specific product and you are selling it, or offering it, you will show up higher in the rankings, usually within the top two pages in the search results.  Could YOU benefit from more traffic to your website? That’s a silly question!

Could you benefit from more of the right traffic to your website? DUH! Get it with PPC Click To Tweet

Keep in mind

Reminder, when consumers are searching on the internet, they are actively looking for that product to research or buy. You want to be there every time they do.  So the question remains, when consumers are looking for your product, do YOU want to be one of the options they have? If are you aren’t there, know, someone else will be, do you want to lose that sale?

If you aren't showing up in organic or paid search, know, your competitor is. So be there! Click To Tweet

Should you have any questions about PPC or would like to set up a campaign and still aren’t sure, please reach out and contact me and I would be happy to help. Otherwise, good luck on your campaign and happy clicking! Also note, it isn’t a set it and done type thing and needs to be continuously managed. I’d love to help manage your campaigns.

~Kristen

Kristen Day on FacebookKristen Day on GoogleKristen Day on LinkedinKristen Day on Twitter
Kristen Day
Kristen Day
CEO/Founder of A Visual Business
Kristen is a small business owner and thus dedicated to other small business owners by helping them improve their online presence with search engine optimization, social media marketing, email marketing and pay per click advertising all of which are necessary 'evils' in the digital marketing sphere but enables small business owners the opportunity to compete with larger companies. When not in the digital arena, you can find her riding her Honda VTX1300 or drinking a margarita.

Filed Under: blog, pay per click advertising Tagged With: online advertising, pay per click marketing, ppc, search engine marketing

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Comments

  1. Daveda says

    12/18/2013 at 9:42 AM

    This is GREAT information on paid advertising! Thanks Kristin! Very valuable 😉

    Reply
  2. Marita Steffe says

    12/18/2013 at 11:12 AM

    Great tips, it takes a lot of effort to be on top of Google and probably helps to add some paid advertising. I will check out your SEO tips. Thank you!

    Reply
    • Kristen Wilson says

      12/18/2013 at 6:02 PM

      Thanks! It would look really good if consumers not only saw your paid ad but also your organic placement. Thanks!

      Reply
  3. Cheryl Gnad says

    12/18/2013 at 11:22 AM

    Too often our business consumers are told that “with us there is a guarantee” of top of 1st page placement! That means lots of $$$ to do it! I could be wrong, but I can get good page placement with “organic” means of SEO! Then if you can invest in more, so a sponsored ad? THEN either way, you have to wait to get the results. It takes time to populate the internet world to get great placement! I will check out more of your articles! Good stuff here!

    Reply
    • Kristen Wilson says

      12/18/2013 at 6:02 PM

      So true Cheryl, and you would know! I tell clients and prospects, I can not and will not guarantee anything… especially when I can’t control the results, and this is one of those things. By the way, usually much easier to get on the first page of paid, since less people are paying for the ads and geography has a lot to do with it, landing page and the specific keywords… but still, never guarantee #1, if so.. RUN! PPC is a good way to start if you have a decent website, or rather, landing page, because it can help push traffic, immediately, while you are building the ranking in SEO. Thanks!

      Reply
  4. Michael Kawula says

    12/18/2013 at 12:15 PM

    Great tips on paid advertising and how is can affect rankings on search engines such as Google.

    Reply
  5. Heather says

    12/18/2013 at 12:31 PM

    These are great tips to get to the top of the Google chart. When someone searches my niche, I want to be the one they see!

    Reply
    • Kristen Wilson says

      12/18/2013 at 5:58 PM

      Thanks Heather. A way we can be in front of potential clients without having to first physically be in front of them. 😉

      Reply
  6. Anissa Michele says

    12/18/2013 at 1:24 PM

    Great information to know when putting your business ‘out there’!

    Reply
  7. Liran says

    12/18/2013 at 4:49 PM

    I would say to anyone that is considering PPC, that its worth working with a professional who does it and not do it alone – you could end up wasting money if you don’t set things up the right way.

    Reply
    • Kristen Wilson says

      12/18/2013 at 5:57 PM

      Well, I couldn’t agree with you more. Short story – 2 of my clients I had to redo their PPC campaign. One I just started over, the other I did revise (but should have started over). They were paying for clicks that were no way going to turn to a lead. The ads need to be specific. You aren’t going to get anywhere by tricking a person by clicking on the ad and going to your website, thinking they will stay… they won’t, not if your website is nothing near what they wanted. You can’t make them change their mind. Thanks Liran, good point!

      Reply
  8. Crystal Peterson says

    12/18/2013 at 8:09 PM

    PPC advertising can should be beneficial to a company. If you have to hire someone make sure they are reputable because you can loose a lot of money.

    Reply
    • Kristen Wilson says

      12/18/2013 at 8:46 PM

      Agreed, also if you don’t know what you are doing, then you could waste money on wasted clicks that wouldn’t give you a benefit.

      Reply
  9. Maria Stefanopoulos says

    12/18/2013 at 11:56 PM

    Great tips, thanks! Before I can think about doing PPC ads, I need to get a lot clearer on my keywords.

    Reply
    • Kristen Wilson says

      12/19/2013 at 12:25 PM

      Very good point Maria, you can’t set up the campaign without the keywords. You can use the keyword planner in Google and Google Adwords has “suggestions” as well, but be careful, they don’t know your business as well as you do. Let me know if you need any help. 😉

      Reply
  10. Edmund S. Lee says

    12/19/2013 at 6:37 AM

    Great summary here Kristen in terms of breaking down some of the basics. I would venture to say that most people aren’t familiar with most of this…

    Reply
    • Kristen Wilson says

      12/19/2013 at 12:26 PM

      Thanks Edmund. You are absolutely correct, not many understand it, let alone the GREAT benefit to their business. I see future blogs for me in my 2014 future! lol

      Reply
  11. Jackie Harder says

    12/19/2013 at 8:32 AM

    I think advertising is essential to growing your business and increasing your brand exposure. The nice thing with online advertising is that the tracking measures are built in. Question, though: How do you set up “negative keywords”?

    Reply
    • Kristen Wilson says

      12/19/2013 at 12:24 PM

      True, the tracking is there with Google Adwords, but you also have Google Analytics that can tell what traffic you get from organic, direct and paid… so that helps too.

      Your question, I am not sure of your familiarity with setting up a campaign, but it is actually located in the keywords tab (in Google) and at the bottom of the list. (in Yahoo!/Bing, it is under the Settings). You can set up negative keywords for the whole campaign or specific ad groups. Also, like with keywords, you can make negative keywords [exact match], {phrase match} or broad match. You just have to be careful that you aren’t killing any opportunity. For example, if you are a Chevy dealer, one may think that you would want Ford as a negative keyword, but sometimes that isn’t the case, because what if someone wasn’t decided on the type of car they wanted, this gives you an opportunity to deal with the competition. So, you want to be sure the keywords are truly negative. Here is an example – I had an equipment dealer, they sold fork lifts and lift trucks (same thing)… and I’d do a query report to determine what keywords were bringing people to my ad – lifted trucks (you know, big tires, jacked up trucks) not what we wanted or the guys that go mudding and they wanted truck games. Well, we didn’t want those to make our ad show up and/or get clicked on just to find that wasn’t what they wanted – bounce. So, we made lifted and toy two negative keywords so any search that had those words in it, wouldn’t show up. I hope that helps???

      Reply
  12. Patricia says

    12/19/2013 at 9:55 AM

    I share to my clients to budget for ads and marketing! The small ones resist – great post!

    Reply
    • Kristen Wilson says

      12/19/2013 at 12:16 PM

      Unfortunately some are resistant, but the question is… is it because they don’t understand it or they don’t want more traffic to their website? Of course you know that is a trick question… so it is us… we need to better educate so they will see it is a must!

      Reply
  13. Heather says

    12/19/2013 at 10:13 AM

    great post! I’d been hesitant to do specific paid advertising because I have my hand in so many pies—– via my website I increase awareness of my Mary Kay business, I provide information for fellow direct sellers who are interested in Send Out Cards or WowWe, and I also provide social media services. I have one main list. I was wondering if I should drive paid traffic to a squeeze page specific to one aspect of my business rather than driving it to my main site.

    Reply
    • Kristen Wilson says

      12/19/2013 at 12:15 PM

      Yea, Social media, websites, search engine and paid advertising along with all the apps and etc can be overwhelming… but if you have an optimized website, you’ve got social down and need some more traffic, it is a great tool. Well, it is great even before then, but if you are trying to pick and choose, PPC would be after you get SEO as it does help with your keyword quality scores. Nothing like driving people to a page that has very little on it.

      So, more specifically to you… you indicated you increase your awareness about Mary K on your website, but how do people find you to find out about that awareness?? I did check out your site, and I found what you are referring to. I assume that you can’t mention Mary K due to copyright issues or regulations about how MK wants you to sell or market? So, if you were wanting to promote MK, you could use a squeeze page or just have them land on the skin care page, so they land where they can gain further information about MK. However, you may want to optimize that page more to coincide with the keywords that you use in the campaign to better your quality score for the keywords, which helps get your ad to show more.

      Further, I rarely use a home page for a landing page on an ad, unless the client has a small site and there are few options. I would have them land specifically where they need to in accordance to the keywords. So, that might mean you need to have several campaigns (like one for social media, one for Send out Cards, one for MK, etc). Obviously you will need different ads, diff keywords and maybe different demographics.

      Hope that helps. Let me know if I can be of any assistance.

      Reply
  14. Shelley Webb says

    12/19/2013 at 3:50 PM

    I’ve never even considered PPC because of all the horror stories I’ve heard about it from people who were penalized. But they were probably from people who didn’t know what they were doing.

    My first priority is SEO… so perhaps we should chat about that sometime.

    Reply
    • Kristen Wilson says

      12/19/2013 at 5:09 PM

      Really Shelley? You never considered it? What horror stories and what penalties? Interesting. I would say the horror would be over paying in that people don’t administer their campaign correctly. But ultimately, it all comes down to knowing or not knowing what you are doing… pretty much the same for most things.

      SEO is a good priority… albeit slow moving.. while PPC is immediate traffic drivers. So, yes, would love to chat. 😉

      Reply
  15. Mona says

    12/20/2013 at 4:07 PM

    I’ve had some really great results from paid advertising, so I’ll keep doing it. But only for specific campaigns that have a well thought out strategy. Thanks for the great writing!

    Reply
    • Kristen Wilson says

      01/01/2014 at 1:54 PM

      So very true Mona, you really need to have specific campaigns, which is true for most things, don’t you agree? Glad that you were able to have great results!

      Reply
  16. Michael McDonald says

    12/30/2013 at 9:01 AM

    Thanks for the info. I haven’t run an ad and never would have thought of negative keywords but it makes sense.

    Reply
    • Kristen Wilson says

      01/01/2014 at 1:54 PM

      Thanks Mike. Ads can be very beneficial and are instant results of driving traffic to your site. Tell me, why haven’t you considered it, I wonder??

      Reply
  17. Jerry Archey says

    04/26/2016 at 3:18 AM

    Wow! What an insightful article….you nailed it. Great post man!

    Reply

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Highly Recommended!  

Kristen was amazing in helping us build 2 websites for our childcare center. She was very helpful, took the time to walk me through everything and made sure all of our questions were answered. Thanks for everything 🙂

director.mdcc@gmail.com   
Kristen Rocks!  

Kristen listens to your current online marketing strategies (or absence of), asks pertinent questions to better understand your vision and goals for your business or organization, and then proposes options as she digs into her tool box of experience and resources. She has been a gem to work with! She will teach you what you want to know to DIY, or she can do the work for you if you prefer. She's the perfect team player to buddy up with. I highly recommend Kristen, A Visual Business.

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Exceeded Expectations!  

Kristen did amazing job across the board, for our website build. She kept the process simple, and I could not be happier with the end result. Simply fantastic!

Dennis Stetzel   
Great Professionalism and Results!  

After living through an absolute nightmare of outsourcing the managmement of our Google Ads account that cut our revenue in half, we were introduced to Kristen. She took a professional approach, working with us to understand our business, set-up some straightfoward campaigns, regulary review and tweak and always working with a sense of urgency, attention to detail and great communication, turned things around. Just a few months later, we are now moving past our previous peak and into new territory in the number of leads, conversions and revenue.

Tom Howard   
Great ad partner!  

Kristen has been fantastic to work with. She knows Google Ads, will work with me on strategy and provides very thorough reporting. I'd recommend her to anyone!

Liz Adamson   
Great job and very nice service!  

We have been extremely pleased with your work for us and would happily use you again in the future! We will certainly recommend you as an outsourced service and would naturally ask you to work with us in the future should we need more help.

Uniquecapture   
First class service and super friendly too..  

Despite being based in the UK we managed to find Kristen via referral. She has always delivered on brief, on time and on budget. The UK/USA distance was no problem either. The service has always been exceptional and all done with a happy positive attitude. Would definitely recommend if you are looking to outsource you PPC

Chris King   
Great job  

Great job on rewriting and posting my blogs for me. While my ideas were spot on, I did not write it correctly. You said it all in a professional manner for me. Really good job!!

John Rybarczyk   
Easy to work with  

Kristin was great, she helped with my website stuff that I didn’t understand and saved me a lot time and hassle, and she’s affordable, I would highly recommend!

Alicia Gonzales   
Paid Ads - She's Been Amazing  

We were referred to Kristen from another business owner for Paid Ads on Google (PPC). I had been running PPC myself but wasn’t getting the results we needed and we were headed into our busiest time of year (Black Friday and Christmas) and we had hefty goals that we needed to meet. I had been frustrated with the lack of return and super busy with all of the other marketing responsibilities I needed to fulfil at the company.

So, we got started with Kristen and a $2,000 budget with the hope to get a 2.0 return on ad spend. Within the first week we were seeing good results and increased to $2,500 and ended the month spending $3,000. The following month we started with $3,000 and ended up spending $4,000. We were seeing a 3-4.3 return on spend and Kristen explained things really well and showed the results for her ads as well as our overall traffic which helped me understand our overall position going into the holidays.

The following month was our biggest month with the most aggressive goals and we spent $10,000 in Nov and $8,000 in Dec and still maintained at least a 3.3 return and up to 4.5 and never lost steam. Kristen kept me appraised of our spend and results and kept working on the ads throughout the month, working with me on our holiday promos and discussing the results of the ads and all traffic. I was relieved to know that I could focus on the other marketing efforts and responsibilities while Kristen took care of the ads and did so much better.

I would recommend Kristen to any business owner looking to improve their visibility online and to grow their business with paid ads. She’s been AMAZING.

Heather Harrington   
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The most professional and knowledgeable woman I have ever had the opportunity to work with.
Very helpful and responds immediately to my every request and concern.
Definitely a cut above the rest!
You won't be disappointed and will surely benefit from using this company.

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Boosted My Business  

Kristen has really helped boost our business, but mostly she has really helped boost my confidence as a business woman. I could go to her with any questions I had regarding marketing and knew I would get an honest answer. She always made me feel like I was a priority!

Nikki   
All  

I've known and worked with Kristen for years now, but she continually challenges and helps me to improve my SEO, keywords, and business focus so that I can achieve the results I seek.

Recently, she taught me some quick yet powerful ways to enhance my blogs and website content. She knows her stuff and communicates it to you until you get it. I greatly appreciate her tenacity, knowledge, and assistance to make my business grow!

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Hands Down the Best PPC Expert  

I brought on Kristen and A Visual Business to handle a PPC project for one of Atomic Revenue revenue's corporate real estate clients. The client had previously been working with a digital agency that was mishandling their account. I brought in Kristen as the new PPC Manager and Strategist on the account and the results have been outstanding. The quality of inbound PPC leads has raised exponentially and the conversion rate on those leads is close to 40% - keep in mind this commercial real estate is in the millions of dollars for sales. We've gotten a very positive ROI working with Kristen and will continue working with her as long as possible! I can't wait to plug her into more projects.

Steph Nissen   
I Recommend A Visual Business  

Kristen is extremely helpful. I lost 90% of my sales as I migrated to a new domain. She helped me in gaining visibility through PPC for instant results and also started working on SEO for long term results. I recommend A Visual Business to the people who are looking for PPC and SEO services.

Jena   
Most everything I know about SEO, I learned from Kristen  

Whenever I need to know how to do something with SEO, I know I can turn to Kristen for just the right assistance. She's at the top of the game when it comes to SEO and PPC marketing, and her knowledge has really helped me grow my online magazine. She's a great resource and her regular blog posts offer so much value. I treat it like a learning library. And you'll learn even more in person! With Kristen's help, my online magazine has grown rapidly. We're approaching our one year anniversary, and the growth we've achieved wouldn't have been possible without Kristen's instruction. If you need growth, call Kristen!

Jennifer Quisenberry @ The Awesome Muse   
Hire Kristen if you want to expand your online presence  

Kristen is a powerhouse. She is one of the most knowledgeable people I know about SEO and social media. She consistently provides value of epic proportions. Kristen is generous and is a consummate professional. I highly recommend working with Kristen if you want to expand your visibility.

Tandy R Elisala   
If you want great SEO help, talk to Kristen!  

Kristen is amazing! She is incredibly thorough, easy to understand, and went above and beyond in the time we spent together. I feel equipped to make the changes she suggested and am ready to take my SEO to the next level.

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All  

Kristen is professional, efficient, and a magic worker. She fixed a problem on my site I have been trying to sort for a few years, and she did it patiently and with no fuss. I cannot recommend her expertise enough. My only regret is that I didn't know her when I was setting up my site as I know she would have saved me much time and many headaches. If you want friendly, professional and expert help, you don't have to look further than Kristen. She is definitely my go to person from now on.

Tami Fazel   
Appreciate the resources!  

Really appreciative of your resources. Thanks for sharing important info for the industry!

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All  

I cannot say enough about working with Kristen. If you want fast, efficient and professional this is the place and Kristen is the lady!!! I tried the DIY and got so frustrated and resentful... one conversation with Kristen and she told me exactly what was needed to get my site up and running. I was so tired of DIY I asked her to GO FOR IT... and she did. I couldn't believe how quick Kristen took care of things that I had been working on for not only hrs but in a couple cases... days. I am over-the-moon happy with how things turned out and I know that Kristen will be my GO TO GIRL for all website and online needs from here on out. Don't waste your time on DIY... Kristen has you covered!!!

Misty   
All  

What a great experience I had working with Kristen. I've worked with other SEO companies in the past who talked a great game, but didn't really do a whole lot. Kristen goes above & beyond to make sure you understand exactly what it is she's doing and why she's doing it. I've learned quite a bit and enjoyed the processed.

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There are no words to express my gratitude for all that Kristen Wilson has done to enable me to grow as a business owner, with a global presence. She is "brilliant"! Extremely proficient at her craft; she is efficient and genuinely cares about her clients.

She has diligently handled every concern and need large or small (SEO, blogging, website building, pluggin questions, coaching and so much more) for our organization with an extreme level of importance.

Thank goodness for "A Visual Business"!

Chris Roebuck   
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Thanks you sooo much for all of your patience and professional assistance with my website!

Natalie Poole   
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Just Brilliant! I live in the UK and have had several Skype calls with Kristen to help me with some SEO work on my corset business. I ranked silly like on pages 40 nine months ago, now on several keywords i am on page 3! In my niche, that's pretty impressive.
I would highly recommend working with Kristen if you need help with any SEO work, she's great.

Sonya Maachou   
All  

Attended League City Business Development Seminar August 28th. Kristen gave a very informative & energetic class on LinkedIn - I learned a lot! Thanks

Natalie Poole   
All  

Kristen knows her stuff. She gave a great seminar today at the League City Chamber and reinforced why I need to use Social Media more.

Jim Koontz   
All  

I am so glad I just happened to see this class announced on Facebook! I'm new to Texas and starting a new business . . . in case you didn't know, it's very difficult to start a business when you know no one! I learned so much in Kristen's class! I've already made some changes to what I was already doing and begun using ideas and applications she suggested!

Angie King   
All  

Kristen took a subject (SEO) about which I was completely ignorant and frankly, afraid of, and made it understandable. After just an hour with her, I'm confident that I can implement the changes she suggested. Her professionalism and knowledge are exemplary. I will heartily recommend you to others! Thank you!

Carol rundle   
All  

I took a class with Kristen on Social Media and while I knew a bit about how Facebook works but after the class and some additional question and answers, I began to understand better how it works. I just wish other people and business owners understood the filters in Facebook and the value of the comment and share versus the like. I would highly recommend Kristen’s classes, using her services or having her help you with a consultation as it would be valuable to you and your business.

SUKI BLOOM   
All  

Kristen Wilson of A Visual Business knows about search engine optimization and social media marketing. Just a few tweaks here and there to my website and I have seen a difference in the stats. I really like how she also takes the time to not only explain what she will do, but breaks it down into laymen terms so I understand just how it will benefit my business. She's been a real treasure to work with!

Tracy Hughes   
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I have been impressed with Kristen's knowledge since the first time I met her. She knows her stuff when it comes to SEO, and she will help you maximize your efforts. Having a website isn't enough. We must know how to best attract the RIGHT people. Since applying her suggestions, my website has been in the top three with search engines. Get seen by using her services.

Lorraine Bosse-Smith   
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Kristen is a marketing machine, period. Results driven and client centric creating a perfect match for my clients and my way of doing business. Her attention to detail and organizational skills are unmatched along with the fact that Kristen is consummate professional.

Cindy phillips   
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I had the pleasure of attending Social Media/Network Marketing training today with Kristen Wilson, the owner of A Visual Business. She has a refreshing approach to a tedious process we all deal with, Internet Marketing. I was immediately able to take her ideas and implement them on my company's Facebook page with instant results. No sooner had I made the updates she taught in class, than responses started pouring in. If an Internet presence is key for your company, if curb side appeal is and element used in your Social Media, if you want to be the one that stands out in your industry, then Kristen has the components you've been looking for. The great thing is that the information is in a digestible format and will give you the edge you need to get your company noticed.

Debra dunn-kurzadkowski   
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I had a great call with Kristen this week, her one hour consultation was brilliant! Very informative, gave me everything i needed and more. Highly recommend using this service.
Sonya
www.theburgandyboudoir.com

Sonya Maachou   
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I have known Kristen Wilson for several months and have worked with her not only on my site but as a partner with one of my own website development clients. She is knowledgeable, responsive, thorough and very easy to work with. I would highly recommend her for anyone who is looking with help on SEO or PPC for their website.

Jackie harder   
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I started working with Kristen about a year ago. I just started researching around on creating a new website for my company and I ran in to her at a local networking group. She helped me create my current web page and boosted it to the top 3 home inspection web sites with in 7 months. She is always by the phone and is happy to help . Thank you Kristen for all your hard work and your honest opinion it really shows in my business everyday.

CHRIS mURPHY   
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I can't recommend A Visual Business strongly enough. I have spent thousands of dollars on traditional magazine ads that yielded little to nothing in return. Kristen goes out of her way to ensure that her customers are happy and well taken care of. She always exceeds our expectations.

When I reached out to AVB, Kristin reviewed my website in advance, and at our first meeting, she suggested a lot of improvement before we initiated the contract. Within days of moving forward, our new patient volume increased dramatically. We have been consistently busy ever since.

Dr hamid kantara   
All  

Kristen is working with me on my Website with Terrific results. She has helped me understand the importance of local content and persuaded me to blog more often. She's also made very constructive insight on layout, design and general website flow. I highly recommend her services.

Paula smith   

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