What I was referring to here is link building, but more specifically, internal links. Internal links are those links to other pages ON your website. As it indicates, internal links don’t go to other pages (duh, right?) but those that users can click on that will take them someone else. The other type of link would be an external link which leads a user off of your page. Be sure when you do this that it opens up in a new window or tab as you don’t want the consumer to lose sight of your website.
The benefits of internal links
There are many benefits of internal links but of most importance is that they provide a better user experience , they are helpful in search engine optimization (see that internal link there? ) for your website and helps the search engines crawl your website. That’s a triple win so why wouldn’t you do it, right?
Internal links help the user experience in that it makes it easier for the consumer to go from one page to another when discussing a topic. Sure, hopefully you have a navigation bar directing the consumer to the right page, but if they are reading about, say Pay Per Click advertising, and want to know more, they can click on it right away and get that information. You want to make the experience on your website easy so the consumer will stay there and less chance of them bouncing, hitting that dreaded “back” button or just abandoning your site all together.
Internal links help your site with search engine optimization in that Google ranks your site partially based on your backlinks, you are telling the search engines that keyword or topic is important enough to help your consumers find it, but also it passes the “link juice” to other pages or blogs in your website. These things can help increase your ranking in the search engine results.
Lastly, internal links help the search engine spiders index your site. Again, it is similar to that of the user experience, making it easier, but it also gives the search engine crawlers a way to naturally go from one page to another. Hopefully you already have a site index which will do that for the spiders, but it is still helpful as well.
Be sure that you take advantage of using the right anchor text (keyword rich) when linking. Anchor text is the actual text that is being linked. Of course, don’t overdo the keyword part as it needs to be relevant to what it is being linked to.
Hopefully this has been helpful and I hope that you will check out some of my internal links and see what other stuff is going on with my blogs and website. However, should you have any questions on social media marketing, SEO, PPC marketing or consulting services, please do contact me as I would love to help your small business be more visible online.